Summary
Overview
Work History
Education
Skills
Timeline
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Anand Vikash

Product Analyst
Bengaluru,KA

Summary

Accomplished Product Analyst with 4+ Years of extensive experience in data analysis and visualization, A/B testing, and business strategy. Proven track record of driving significant improvements in user engagement, retention, and transaction metrics across leading companies such as Newme, Paytm, Zomato, and Shadowfax. Adept at leveraging data to optimize user flows, enhance CRM strategies, and implement effective cohort-based targeting.

Overview

4
4
years of professional experience

Work History

Product Analyst

Newme
02.2024 - Current
  • Spearheaded the product analytics charter, driving insights through detailed conversion funnel analysis, and achieving a 15% increase in checkout conversions by optimising user flows.
  • Led the A/B experimentation framework, securing feature roll-outs to 100% of users by demonstrating significant impact, including a 10% boost in key engagement metrics.
  • Implemented cohort-based user targeting strategies, increasing platform-wide retention rates by 8%, and reactivation by 12% through tailored interventions.
  • Increased prepaid transaction share by 28%, leading to a 12% reduction in cash handling risks, and improved cash flow stability.
  • Monitored critical event performance, enabling precise feature impact assessments that contributed to a 25% increase in engagement metrics, and faster decision-making.

Central Strategy Analyst

Paytm
08.2023 - 02.2024
  • Enhanced the transaction funnel by 5% in high-value verticals through advanced optimization techniques and predictive modelling, directly contributing to increased revenue.
  • Designed and executed data-driven A/B tests, leading to a 0.2% improvement in Click-Through Rates (CTR) across key marketing campaigns, driving incremental user engagement.
  • Leveraged predictive analytics to boost customer retention by 0.6% and reactivation by 1.4%, enabling personalized targeting strategies, and increasing repeat user activity.
  • Analyzed customer data to uncover actionable trends and insights, driving a 10% growth in sales by optimizing marketing and sales strategies.

Business Analyst

Zomato
07.2022 - 08.2023
  • Managed high-impact zones, driving the acquisition of 2,000+ new weekly users and facilitating 30,000 weekly orders, contributing significantly to business growth in key regions.
  • Optimized CRM strategies, achieving a 25% increase in order frequency, a 35% improvement in app open rates, enhancing user engagement, and repeat transactions.
  • Led analytics for Zomato-Healthy, implementing robust tracking systems for product and supply operations that boosted daily orders by 20% and provided actionable insights to sustain user engagement.
  • Developed and optimized multiple data pipelines, ensuring seamless and faster data flow, which reduced data processing time and enhanced overall system efficiency, enabling quicker decision-making and improved operational effectiveness.
  • Led the Blinkit-to-Zomato integration project(analytics), driving an increase in cross-platform transactions by enabling targeted user communication on Blinkit’s crystal and homepage.

Data Analyst

Shadowfax
12.2021 - 07.2022
  • Optimized network and lane performance through data-driven analysis, achieving a 15% reduction in freight costs and significant improvements in KPIs, including 20% faster TAT and enhanced delivery times.

Systems Engineer

TCS
11.2020 - 12.2021
  • Streamlined data processing, integrating efficient algorithms and automating repetitive tasks.
  • Coordinated with stakeholders to gather requirements, ensuring solutions aligned with business goals.

Education

B.Tech - Computer Science

Netaji Subhash Engineering College
2019

Skills

  • Data Analysis and Visualisation
  • A/B Testing and Experimentation
  • Business and Product Strategy
  • Communication and Stakeholder Management
  • SQL
  • Data modeling
  • Product management
  • Customer segmentation
  • Business intelligence

Timeline

Product Analyst

Newme
02.2024 - Current

Central Strategy Analyst

Paytm
08.2023 - 02.2024

Business Analyst

Zomato
07.2022 - 08.2023

Data Analyst

Shadowfax
12.2021 - 07.2022

Systems Engineer

TCS
11.2020 - 12.2021

B.Tech - Computer Science

Netaji Subhash Engineering College

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Anand VikashProduct Analyst