Anandan Naiker
Branch Sales Manager
Pune
Summary
Assistant General Manager – Sales with 20+ years of experience in Electrical and Home Appliances. Proven expertise in product portfolio management, regional market expansion, sales forecasting, dealer/channel management, and leading high‑performing teams across Kolhapur & Solapur HQs. Strong in communication, execution discipline, and building customer relationships.
Overview
22
22
years of professional experience
Work History
Asst. General Manager
Havells India Ltd.
01.2022 - Current
- Led the Kolhapur Branch’s end-to-end sales operations, ensuring strong market coverage, and consistent revenue growth across the full product portfolio.
- Drove regional sales strategy and forecasting, improving dealer performance, and strengthening market share.
- Led and developed a 30-member team, fostering a high-performance culture through coaching, clear goals, and disciplined execution.
- Strengthened the channel network by adding new divisions to existing partners, and converting top competitor partners to expand market reach.
- Enhanced market execution with focused dealer engagement, and high-impact promotional activities.
- Improved customer retention through proactive issue resolution and strong, trust-based relationship management.
Deputy Manager
Havells India Ltd.
10.2012 - 12.2021
- Progressed from Deputy Manager to Senior Manager, leading the Electric Water Heater portfolio across Pune, Nagpur, and Goa, with strong, consistent performance.
- Grew annual sales from ₹1.7M to ₹210M, driven by strategic planning, market expansion, and strong dealer network management.
- Led a 6-member team, improving efficiency through streamlined processes, and clear, focused leadership.
- Strengthened productivity by identifying performance gaps and implementing effective departmental improvements.
- Delivered a record ₹1 crore single-dealer billing in one month — the highest by any product head nationwide.
- Expanded regional presence by building a high-performing team, and enhancing operational discipline across key territories.
Area Sales Manager
Butterfly Gandhimathi Appliances Limited.
05.2010 - 10.2013
- Managed a diverse kitchen appliances portfolio, ensuring strong product placement and category growth across the Pune market.
- Led end-to-end branch sales operations, driving planning, execution, dealer engagement, and territory development.
- Directed a high-performing sales team, consistently exceeding monthly targets through focused reviews and on-field guidance.
- Expanded market share through strong prospecting, lead generation, and strategic dealer/channel negotiations.
- Built strong dealer relationships through timely support and consistent communication, boosting loyalty and repeat business.
- Improved branch performance by identifying opportunities, optimizing routes, and strengthening execution discipline.
Sales Officer
Far East Marketing Pvt. Ltd
08.2006 - 04.2010
- Managed a diverse kitchen appliances portfolio, including mixer grinders, food processors, and wet grinders, ensuring strong product placement and category growth.
- Led a high-performing DSO team, consistently achieving and exceeding monthly sales targets through strong leadership, and disciplined execution.
- Expanded market network in Pune and PCMC area from 27 to 104 retail outlets.
- Achieved sales goals by building and securing new customer relationships, contributing to sustainable business growth.
- Boosted overall revenue through strong client relationship management and the implementation of targeted, high-impact sales strategies.
Sales Executive
N.S. Jain & Company Pvt. Ltd. (Distributor)
04.2005 - 08.2006
- Managed distributor-level primary and secondary sales, ensuring consistent product availability, and smooth market operations.
- Expanded retail coverage by identifying and onboarding new retailers, increasing overall market reach, and expanding the retail network.
- Built strong retailer relationships, addressed concerns quickly, and ensured high customer satisfaction.
- Achieved monthly sales targets through effective route planning, follow-ups, and retail engagement.
In Shop Executive
Philips India Ltd (Consumer electronics)
03.2004 - 04.2005
- Shop Name: Jogdeo & Co.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Established long-term client relationships through consistent delivery of high-quality products and services.
Education
St. Joseph High School
Pune, India 04.2001 -
HSC -
Pune University
Pune, IndiaB.Com - Accounting
Pune University
Pune, IndiaSkills
Team Leadership & Development
Timeline
Asst. General Manager
Havells India Ltd.
01.2022 - Current
Deputy Manager
Havells India Ltd.
10.2012 - 12.2021
Area Sales Manager
Butterfly Gandhimathi Appliances Limited.
05.2010 - 10.2013
Sales Officer
Far East Marketing Pvt. Ltd
08.2006 - 04.2010
Sales Executive
N.S. Jain & Company Pvt. Ltd. (Distributor)
04.2005 - 08.2006
In Shop Executive
Philips India Ltd (Consumer electronics)
03.2004 - 04.2005
St. Joseph High School
04.2001 -
HSC -
Pune University
B.Com - Accounting
Pune University