ANAND C. SONNA

• Excellent and successful track record of achieving Target set for Maharashtra Region.
• Growing at 32% CAGR since joining RR KABEL.
• Awarded for excellence sales record and team handling by promoting 3 times since joining. Taken region from 18 Cr to 130 Crs plus.
• Handling team of 9 (Managers , Asst. Managers , Sales Exce.) experienced engineers
• Successfully developed region as” Best Performing” across India
• Charting out strategies for retention and addition of new customers, dealers
• Servicing Key Accounts and Distributors
• Area wise Strategic Planning and Execution
• Responsible for Sales and Recovery Target set
• Technical Support to team within and outside Territory
• Enabling Team to achieve their Sales target
• Training and Coaching of Team/ Distributors
• Resources Management and developing team
• Planning and Organizing Events
• Instrumental in New Product / Solutions Development based on customer application needs
• Competitor Analysis
• Worked with customers to understand needs and provide excellent service.
• Collaborated with team members to achieve target results.
• Exceeded goals through effective task prioritization and great work ethic.
• Maintained energy and enthusiasm in fast-paced environment.
• Developed team communications and information for meetings.
• Used coordination and planning skills to achieve results according to schedule.
• Directly interacting with Consultants , OEMs, END users , Automation providers , Sugar , Pharma , Material Handling , Cement , Corporate Builders, Hospitals etc for promotion and approval of products.

• Responsible for Maharashtra ,Gujrat and Goa Territory business contributing 30% sales revenue of India business.
• Contributed to company revenue by securing $400K in product sales. Increased sales by 100% in 2.
• Collaborated with more than 6 Partners for exponential Sales Growth.
• Responsible for promotion, management and development of company’s business, products and solutions within the Western Part of India, directly & through an extensive network of 'missionaries' through managing existing customers & markets and through new customers
• Selling at Premium by providing Value propositions to Customer
• Transformed Western territory revenue by leveraging strategic business development plan, moving region up in company rankings.
• Established successful account relationships by building rapport and maintaining consistent communication.
• Contributed to event marketing, sales and brand promotion.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Presented professional image consistent with company's brand values.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads

• Increased Revenue to 85 Crs INR per annum from 70 Crs with two Major KA Honeywell and Suzlon.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Improved operations through consistent hard work and dedication.
• Worked with customers to understand needs and provide excellent service.
• Led projects and analyzed data to identify opportunities for improvement.
• Used coordination and planning skills to achieve results according to schedule.
• Conducted research, gathered information from multiple sources and presented results.
• Carried out day-to-day duties accurately and efficiently.
• Exceeded set revenue target by enhancing user experience and timely support.

• Collaborated cross-functionally with product development and production teams to improve designs and reduce costs.
• Liaised between customers and product development team to recommend product improvements.
• Developed monthly team action plans and monitored progress.
• Forecasted sales and established processes to achieve sales objectives and related metrics.

Successfully handled Key Accounts , Panel Builders, OEMs, End users and SPM manufacturer across all segments.

Awarded as BEST SALES ENGINEER for New Business Development.

Exponential Growth recorded during tenure in Rittal.

• Managed more than 40 direct customers from Automobile ,OEM segments.
• Successfully handled direct customers.