Anandhakrishnan P
Senior Data Analyst
Bengaluru
Summary
Process-driven and detail-oriented Data Specialist with over 4 years of experience in enhancing data collection, analysis, and verification processes. Strong attention to detail with expertise in identifying trends and patterns to optimize performance, with proven track record of collaborating with cross-functional teams to drive process improvements and ensure data accuracy. Skilled in designing and developing interactive dynamic dashboards and reports for tracking key performance indicators (KPIs) in revenue operations (RevOps), supporting both daily and monthly reporting cycles. Designed and implemented (Project Travail) a data dashboard for SSENSE, resulting in a 14% increase in Real-Time Monitor (RTM) performance and significantly improved target achievement across the LOB’s. Identified and resolved feed-related issues impacting campaign performance, providing insights that improved ad performance and revenue for advertisers.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Sr. Data Analyst
Regalix - Marketstar
01.2021 - Current
- Improved data accuracy by 20% through the implementation of rigorous data control metrics, ensuring high-quality data management
- Produced over 180+ ad-hoc reports to meet business needs and support client presentations, enabling informed decision-making.
- Analyzed weekly, monthly, and quarterly performance data into actionable recommendations for future projections, driving strategic business planning.
- Managed billing simulations and headcount projections to ensure alignment with client targets, optimizing resource allocation and financial planning.
- Recommended internal KPIs to the Operations team, incorporating client-provided buffer metrics, while collaborating with Quality Assurance (QA) teams to audit cases and optimize one-touch solutions, driving operational efficiency and performance improvements.
Senior Consultant
Regalix
10.2019 - 12.2020
- Delivered structured and accurate customer data to business teams, enabling efficient operations and informed decision-making processes.
- Collected, analyzed, and verified client data from various sources, correcting inaccuracies to maintain data integrity and reliability.
- Aided in the implementation, testing, and validation of data storage systems, including backend databases and CRM platforms.
- Conducted data analysis to identify key problem areas, facilitating root cause analysis and providing recommendations for targeted improvements.
- Carried out regular data audits to ensure data quality and integrity, contributing to continuous improvement in data architecture and governance.
- Assisted in the preparation of reports and dashboards, delivering actionable insights based on emerging data trends and patterns for decision-making.
- Supported the maintenance, backup, and security of business data, ensuring its reliability and availability for operational needs.
Executive
Regalix
10.2017 - 09.2019
- Collaborated with Google team on Remarketing Lists for Search Ads (RLSA), categorizing audiences for targeted ad campaigns enhancing effectiveness.
- Integrated diverse target audience segments into account lists to optimize ad performance and drive revenue acceleration through best practices.
- Optimized shopping feeds for Google Shopping products by refining advertiser data, improving user experience, and increasing conversion rates.
- Proactively monitored product feeds for high-spending clients, reporting any issues or errors to the sales team for timely resolution.
- Tracked, monitored, and published comprehensive campaign performance reports for internal stakeholders to facilitate informed decision-making.
- Supported the MIS team with Salesforce lead validation and bulk update tasks, reducing individual contributor effort by 50%.
Sales Development Representative
Regalix
02.2017 - 09.2017
- Generated new business contacts and leads through platforms like LinkedIn, Hunter.io, and RocketReach, encouraging participation in webinars to explore business opportunities.
- Supported sales growth by providing the marketing team with a database of key contacts from target companies for outreach programs.
- Shared optimized leads with vendors to facilitate business actions and drive results.
- Maintained organized records and files for easy access and circulated daily reports tracking outreach performance and email view rates.
Education
Bachelor of Art -
University of Madras
01.2018
Master of Business Administration - undefined
Amity University
01.2026
Skills
- G- Suite (Spreadsheets, Looker, Slides)
- Microsoft Office
- SFDC
- Zendesk & Talkdesk Solutions
- Python & SQL
- Zoho CRM
- Business intelligence
- Dashboard creation
- Business analysis
- KPI tracking
- Data and analytics
Timeline
Sr. Data Analyst
Regalix - Marketstar
01.2021 - Current
Senior Consultant
Regalix
10.2019 - 12.2020
Executive
Regalix
10.2017 - 09.2019
Sales Development Representative
Regalix
02.2017 - 09.2017
Master of Business Administration - undefined
Amity University
Bachelor of Art -
University of Madras