Summary
Overview
Work History
Education
Skills
Certification
Key Skills
Timeline
Generic
Anandita Jain

Anandita Jain

Delhi

Summary

Experienced Product Manager and Marketing Strategist with over 5 years of experience in product marketing. Quality leader with strong communication and presentation skills. Committed to developing effective strategies for product improvement and launches. Talented coordinator, problem-solver and team leader with proven expertise in roadmapping effective plans. Conceptualize, test and improve strategies to attain targets with cost-effective approaches.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Product Manager

IndiaMART InterMESH Ltd
Noida
06.2021 - Current
  • Spearheaded end-to-end development and marketing of two B2B products with strong mobile adoption, contributing to 25% YoY revenue growth.
  • Executed lifecycle and promotional campaigns, improving customer engagement by 12%, and aligning strategy with business KPIs.
  • Collaborated with cross-functional teams (engineering, marketing, and sales) to execute go-to-market strategies, and influence product roadmaps.
  • Conducted in-depth campaign analysis using Power BI and SQL; delivered user insights to drive feature innovation and improve retention.
  • Designed and executed A/B tests to measure the performance of promotional offers, directly impacting user behavior and upselling.
  • Worked closely with mobile product teams to optimize app user experience and track Play Points-like engagement metrics.

Wealth Manager

ICICI Bank
Ludhiana
11.2020 - 06.2021
  • Managed HNI client portfolios; increased AUM from ₹13cr to ₹16cr through customized financial plans and campaign-driven outreach.
  • Delivered client segmentation strategies using behavioral and financial data; improved engagement across digital channels.
  • Use financial acumen and investment expertise to establish relationship with Enterprise Clients

Management Trainee

HDFC Bank
Ludhiana
04.2019 - 06.2019
  • Conducted primary and secondary market research for targeted banking campaigns; acquired five institutional clients.
  • Designed promotional strategies customized to consumer demographics and spending behavior.

Management Trainee

Bharat International
Ludhiana
06.2017 - 11.2017
  • Managed a team of 10 to drive B2B product sales and engage in GTM planning.
  • Participated in strategic meetings to define marketing goals for product rollouts.

Education

MBA - Marketing & Analytics

International Management Institute
New Delhi
03-2020

Bachelor of Technology - Computer Science

GNDEC
Ludhiana
01.2017

Skills

  • Google: Fundamentals of Digital Marketing (2019)
  • Google: Advanced Google Analytics Certification (2019)
  • University of Illinois: Digital Analytics for Marketing Professionals (2019)

Certification

  • Developed and analyzed social media campaigns simulating user engagement strategies similar to Play Points rewards.
  • Conducted a consumer insights project focused on new-age content consumption, providing input on promotional personalization.
  • Led a product development study for EMAMI, creating an integrated go-to-market plan including experimental testing and launch strategy.

Key Skills

Product Marketing • Mobile Apps & Games • Lifecycle Campaigns • Data-Driven Strategy • Cross-Functional Collaboration • SQL • Google Analytics • Customer Insights • Go-To-Market Planning • Campaign Optimization • Play Points & Rewards Strategy • Experiment Design • Stakeholder Management • Power BI

Timeline

Product Manager

IndiaMART InterMESH Ltd
06.2021 - Current

Wealth Manager

ICICI Bank
11.2020 - 06.2021

Management Trainee

HDFC Bank
04.2019 - 06.2019

Management Trainee

Bharat International
06.2017 - 11.2017

MBA - Marketing & Analytics

International Management Institute

Bachelor of Technology - Computer Science

GNDEC

Similar Profiles

CREATE PROFILE
Anandita Jain