CRM
ANANDKUMAR NAIR
Mumbai
Summary
Strategic and results-focused Vice President with 19+ years of expertise in sales leadership, business expansion, and operational excellence across electronics, technology, media, and services. Recognized for connecting market intelligence with growth strategy, driving multi-sector penetration, and building high-performing teams that consistently exceed targets.
Overview
20
20
years of professional experience
Work History
Vice President
Maser Electronics Pvt. Ltd.
02.2023 - Current
- Promoted from GM-Sales to lead the BactSter business unit of a 39-year-old electronics manufacturer.
- Directed full-cycle operations: sales, marketing, finance, product development, and strategic planning.
- Developed channel partnerships and digital campaigns, increasing market penetration in multiple sectors.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Business Head
WAPS Media Services
09.2020 - 01.2023
- Directed business operations for a portfolio of digital solutions, including software, web, mobile, social media, and digital marketing services.
- Developed and implemented market strategies to expand the SME client base, delivering tailored digital transformation solutions that improved client ROI.
- Led and mentored a four-member cross-functional team: two in sales, and two in design and development.
- Enhanced customer satisfaction with timely response to issues and proactive problem-solving measures.
- Established and managed monthly, quarterly and yearly sales plans.
- Set and monitored annual budgets for departments and entire business.
Manager
Odisha Television Network Ltd.
08.2019 - 08.2020
- Managed advertising sales for OTV, a leading news channel, driving revenue growth through strong relationships with advertising agencies and end clients.
- Partnered with agencies to secure ad slots, campaigns, and media buys on behalf of their clients across industries.
- Negotiated with clients and agencies to design cost-effective advertising packages that maximized visibility and ROI.
- Actively prospected and acquired new clients, while nurturing long-term partnerships with existing accounts.
- Coordinated with internal teams to ensure smooth campaign execution, scheduling, and delivery of advertisements.
Sr. Business Development Manager
Mars Media
10.2016 - 07.2019
- Led ERP, CRM, and digital marketing sales across three major cities.
- Managed a diverse team of sales professionals, providing coaching and guidance to optimize performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Exceeded annual sales targets consistently by cultivating a high-performance team culture focused on results.
Deputy Sales Manager
Network 18 Media & Publishing Ltd.
04.2012 - 09.2016
- Drove SME and corporate digital, television, and print advertising growth through multi-platform campaigns.
- Mentored junior sales staff, fostering continuous learning and improvement.
- Boosted overall sales performance by implementing effective sales strategies and training programs.
- Contributed significantly towards achieving organizational goals by collaborating with other departments.
- Organized regular team meetings to discuss progress updates as well as identifying areas requiring further development or assistance.
Asst. Sales Manager
Indiamart Intermesh Ltd.
10.2009 - 03.2012
- Closed B2B deals with exporters, manufacturers, and traders for online advertising packages.
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing pipeline effectively.
- Contributed significantly towards achieving organizational goals by collaborating with other departments.
- Organized regular team meetings to discuss progress updates as well as identifying areas requiring further development or assistance.
Sales Executive – Sr. Sales Executive
Infomedia India Ltd.
02.2006 - 09.2009
- Built a large SME portfolio for Yellow Pages advertising, maintaining high retention rates.
- Achieved sales goals by cultivating and securing new customer relationships.
- Delivered exceptional customer service, resulting in repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
Education
Bachelor of Commerce -
IITBM
04.2015
Higher Secondary - undefined
SVS Gurukul
05.2004
High School - undefined
Chandrakant Patkar Vidyalaya
05.2002
Skills
- Collaborative team management
- Strategic planning
- Coaching and mentoring
- Collaborative decision-making
- Negotiation skills
- Continuous process evaluation
- Market expansion strategies
- Operational efficiency management
Software
Languages
English
Hindi
Malayalam
Marathi
Hobbies and Interests
- Exploring global cuisines and culture
- Attending technology and marketing events
- Volunteering for social causes
- Business networking and leadership webinars
- Problem-solving games and strategy challenges
Core Competencies with Proven Impact
- Strategic Sales & Business Development – Expanded BactSter’s footprint into healthcare, hospitality, and FMCG by establishing distributor networks and designing multi-channel go-to-market strategies.
- P&L & Revenue Growth Management – Delivered consistent year-on-year sales growth by aligning budgets, KPIs, and resources to high-impact business objectives.
- Product Launch & Go-to-Market Strategy – Spearheaded the launch and scaling of BactSter’s Microbial Ultrasound Sanitation line, integrating customer feedback into rapid innovation cycles.
- Team Leadership & KPI Management – Built and led sales teams of up to 9 members, implementing data-driven KPIs that improved closure rates and productivity.
- Client Relationship Management (B2B & B2C) – Secured high-value accounts across SMEs and corporates by delivering tailored digital transformation solutions.
- Digital Marketing & Channel Partnerships – Launched digital campaigns and channel alliances that boosted lead generation and market share.
- Data Analysis & Market Intelligence – Used competitor benchmarking and market trend analysis to refine sales pitches, optimize pricing, and improve win ratios.
Timeline
Vice President
Maser Electronics Pvt. Ltd.
02.2023 - Current
Business Head
WAPS Media Services
09.2020 - 01.2023
Manager
Odisha Television Network Ltd.
08.2019 - 08.2020
Sr. Business Development Manager
Mars Media
10.2016 - 07.2019
Deputy Sales Manager
Network 18 Media & Publishing Ltd.
04.2012 - 09.2016
Asst. Sales Manager
Indiamart Intermesh Ltd.
10.2009 - 03.2012
Sales Executive – Sr. Sales Executive
Infomedia India Ltd.
02.2006 - 09.2009
Higher Secondary - undefined
SVS Gurukul
High School - undefined
Chandrakant Patkar Vidyalaya
Bachelor of Commerce -
IITBM
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