Open To Work
Anand Murari
Director - Sales And Key Acquisitions
Mumbai
Summary
Results-focused business leader with 23 years’ experience delivering revenue growth and market expansion across BFSI, E-commerce, Telecom, and IT. Expert in leading cross-functional teams, driving strategic initiatives, and establishing new business verticals that consistently exceed targets. Adept at building scalable distribution channels and fostering high-value corporate partnerships. Proven track record of securing multi-crore deals, transforming underperforming verticals, and executing government projects end to end.
Overview
22
22
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Assistant Relationship Manager
Hutch Delhi
- Key account closures with major corporates.
Sales Trainee
Stanchart Grindlays Bank
- Drove bulk account acquisition and revenue generation.
Director & Co-Founder
Mentation Technologies Pvt. Ltd.
2017.12 - Current
- Spearheaded distribution channel strategy, achieving acceptance and registration of MENTATION products with state government, major PSUs, and multiple corporate accounts.
- Established a new manufacturing facility, scaling production for government-approved Bluetooth thermal printers and VLTD devices, contributing over ₹20 crore annual turnover.
- Led business development and sales operations, consistently delivering double-digit year-over-year revenue growth.
- Orchestrated key account acquisition and retention strategies, resulting in a client renewal rate exceeding 95%.
- Managed cost-profit analysis initiatives, improving operational EBITDA by 18% in the past two fiscal years.
Sales Head – West & South
Sourcekey Media Pvt. Ltd.
2013.06 - 2017.04
- Elevated Mumbai branch sales from ₹1.5 lakh to ₹20 lakh/month in under two years via targeted activation campaigns and GTM planning.
- Recognized as Best Zone for consecutive years; successfully built and led teams across two zones to exceed profitability benchmarks.
- Developed two company verticals, including Meatwale Foods Pvt Ltd, resulting in diversified revenue streams contributing +₹5 crore.
Area Sales Manager
Birla Sun Life Insurance Co. Ltd.
2011.03 - 2013.04
- Guided a team of 20 sales managers, increasing market share in the West Zone for high-value products.
- Delivered a 200% uplift in underperforming sales points, generating multi-crore national distributor revenues.
- Awarded Best Area Sales Manager first year; qualified for global summits (Bangkok, Malaysia); received “Lions of BSLI” recognition.
Senior Sales Manager
Birla Sun Life Insurance Co. Ltd.
2006.05 - 2011.03
- Managed national distributors (SMC, RR) for Delhi NCR, steering product sales worth ₹10 crore annually.
- Streamlined client onboarding and compliance, achieving 98% reduction in TAT.
- Earned multiple Best Sales Manager and CDO Club awards; led training initiatives improving team productivity by 23%.
Sales Manager/ Insurance Manager
Birla Sun Life Insurance Co. Ltd.
2004.05 - 2006.05
- Managed HBL Global Pvt Ltd (subsidiary of HDFC bank) for Delhi NCR, steering product sales worth ₹1 crore annually. It was merely generating 11 lakh in a year initially.
- Streamlined the Tele sales network and FOS channel of HDFC Bank to generate to exceed targets every quarter.
- Earned ACER and Best Sales Manager and CDO Club awards; led training initiatives improving productivity by more 100% for channel partner.
Education
MBA - Marketing
IMT Ghaziabad
Ghaziabad2002-01
B.Com - undefined
Patna University
Patna1999-01
Skills
Cross-selling products
Customer relationships
Customer service
Account management
Certification
IRDA Certified
Awards & Honors
Multiple “Best Sales Manager” recognitions, Regional/Zonal awards, Global Summit qualifications, CDO Club Membership.
Timeline
Director & Co-Founder
Mentation Technologies Pvt. Ltd.
2017.12 - Current
Sales Head – West & South
Sourcekey Media Pvt. Ltd.
2013.06 - 2017.04
Area Sales Manager
Birla Sun Life Insurance Co. Ltd.
2011.03 - 2013.04
Senior Sales Manager
Birla Sun Life Insurance Co. Ltd.
2006.05 - 2011.03
Sales Manager/ Insurance Manager
Birla Sun Life Insurance Co. Ltd.
2004.05 - 2006.05
Assistant Relationship Manager
Hutch Delhi
Sales Trainee
Stanchart Grindlays Bank
B.Com - undefined
Patna University
MBA - Marketing
IMT Ghaziabad