Anand Natarajan Senthilnathan

• PROJECT: DATA DECORATOR

The purpose of the project is to Decorate the Content Requester's URL with Customer Specific data (aka Customer Segments, GEO Details, and User Agent) to deliver target advertisements

• Collaborated with system architects, design analysts and others to understand business and industry requirements.
• Developed ETL (Extract, Transform, Load) Data Pipeline by keeping in mind about maintaining data integrity and pipeline stability.
• Employed data cleansing methods, significantly Enhanced data quality using PySpark script in AWS GLUE Job
• Developed microservices that interacts with IP-GEO, User Agent, and DynamoDB to get client specific details for decorating playback URL
• Developed Unit Testing code in GOLANG to maintain code quality and standards
• PROJECT: In-Store AI Based Audience Measurement

The purpose of this project is detect how many customers have saw the advertisements inside the store

• Collaborated with AI Engineer, system architects and others to understand business and industry requirements.
• Developed real time data pipeline in AWS
• Developed microservices that interacts with AWS Services - Kinesis, Firehose, S3, Glue, Athena and DynamoDB
• ETL - Glue and Athena
• Analyzed data in AWS Quicksight
• PROJECT: Out-Door AI Based Vehicle Count

An IP camera installed near the Billboards and camera connected to Jetson nano edge device that runs AI model in it to detect the cars in the frames and sends the real time data to the cloud using Kafka messaging service

• Developed microservices that interacts with Apache Kafka, AWS MSK, GLUE and DynamoDB
• Extracted real time data from Kafka, transformed data in Golang using SQL and loaded it into DynamoDB

• Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability and performance.
• Collaborated with clients to define solution requirements
• Followed Segmentation standards for better video profile transition
• Build On-the-Fly packaging application with Java and Kaltura VOD NGINX opensource module Impact: Achieved 50% reduction in storage space and storage cost
• Created Java application for video transcoding, packaging, and streaming using Open-Source tools
• Created Java application for Dynamic Ad Insertion by manipulating MPEG-DASH and HLS manifest file
• Developed Meta-Data Validator and Manipulator application
• Deployed EAS Alert Message into Live/ VoD Video streaming