ANANGLA L. K. R.
Mumbai
Summary
With 18 years of experience in Marketing and Sales, I've developed and implemented integrated marketing strategies that drive brand growth and market presence. At Parle Agro, I led innovation and marketing for iconic brands like Frooti, Appy Fizz, Smoodh and Bailley while driving profitability. My roles at Emami, Tata Consumer, and Mars Wrigley involved P&L management, product launches, and category optimization. Adaptable professional with a quick-learning ability while adjusting to new environments. Driven by a passion for continuous learning and successfully navigating change.
Overview
20
20
years of professional experience
Work History
GM - Marketing Manager
Parle Agro Pvt. Ltd.
03.2023 - 08.2024
- Developed and executed integrated marketing strategies for Frooti, Appy Fizz, Smoodh, and Bailley
- Collaborated with &Walsh to launch high-impact campaigns for Frooti, Smoodh, and Appy Fizz
- Delivered successful TV, OOH, and IPL digital campaigns
- Managed marketing budgets, ensuring strategic resource allocation
- Led PAPL's innovation pipeline, driving strategic initiatives
- Directed cross-functional teams for seamless project execution and alignment with business goals
Head - Marketing and Innovation Digital First Brands (D2C)
Emami Ltd
05.2021 - 09.2022
- Managed P&L for all Digital First Brands under Zandu, ensuring profitability and growth
- Led the innovation pipeline, launching 40+ products in 12 months, with 30+ in development
- Developed and executed marketing strategies across Digital, Advertising, Communications, and Creative
- Applied lean stage-gate processes to streamline product innovation and time-to-market
Category Manager - Tata Sampann Ready to Eat, Tata Sampann Poha
Tata Consumer Pvt. Ltd.
02.2016 - 01.2021
- Managed the full product lifecycle, collaborating with Procurement, Operations, Finance, R&D, and Quality
- Owned the P&L, ensuring alignment with business goals
- Coordinated with Sales and Supply Chain to achieve business objectives
- Developed and executed strategic marketing plans
Category Manager
Times Group
11.2013 - 01.2015
- Defined and rolled out the strategy for revenue enhancement and market share increase for the print business across categories
- Interacted with the Sales, BD, MIS and analytics teams for ensuring seamless implementation of plans based on consolidated customer insights
- Managed 14 categories of the print division with P/L responsibility for the individual segments during tenure with the organization
- Successfully launched RSVP (Sales Pipeline Forecasting) CRM platform
Brand Manager - Orbit, Doublemint
Mars Wrigley
04.2009 - 10.2013
- Developed and executed marketing and communication strategies to optimize both top-line and bottom-line performance
- Successfully launched Doublemint Splash and Mints, increasing market share in the centrefilled gums category from 5% to 18%
- Conducted market research to identify consumer trends, providing strategic insights to the global team
Team Lead
Sapience - e- Services
08.2004 - 07.2007
- Delivered end-to-end solutions for E-Commerce, Search Engine Rankings, Content, and UI
Senior Brand Manager - Tata Nx and Tata Dx
Tata Consumer Pvt. Ltd.
- Devised and executed marketing strategies for Tata Nx (Nutraceuticals) and Tata Dx (Detergents)
- Monitored digital campaigns, optimizing for ROI and KPIs
- Collaborated with creative agencies to shape and execute advertising and communication strategies
- Analyzed market trends and competition, providing strategic product insights
Marketing Manager - Nutritional Business
Tata Chemicals
- Developed and implemented marketing and branding strategies for the B2C and B2B Nutritional Business
- Expanded FOS (Prebiotic Fiber) promotion domestically and internationally
- Built Tata NQ and Tata Nx brands from inception to launch in global markets
- Successfully launched Tata Nx Zero Sugar, Energy Protein, and Tata Dx Detergent, earning recognition for innovation
Education
Executive Program - Digital & Social Media
IIM
Bangalore09.2022
Advanced Marketing Course -
IIM
Kolkata01.2022
MBA - Marketing
ICFAI Business School
Gurgaon01.2009
B-Tech - Electrical Engineering
KNIT
Sultanpur01.2003
Skills
- Innovation & New Product Development
- Sales & Distribution
- Strategic Planning
- Advertising and marketing
- Business analysis
- Vendor partnerships
- Multi-unit operation management
Hobbies and Interests
- Pilates
- Reading
- Baking
Languages
- English
- Hindi
- Nagamese
Timeline
GM - Marketing Manager
Parle Agro Pvt. Ltd.
03.2023 - 08.2024
Head - Marketing and Innovation Digital First Brands (D2C)
Emami Ltd
05.2021 - 09.2022
Category Manager - Tata Sampann Ready to Eat, Tata Sampann Poha
Tata Consumer Pvt. Ltd.
02.2016 - 01.2021
Category Manager
Times Group
11.2013 - 01.2015
Brand Manager - Orbit, Doublemint
Mars Wrigley
04.2009 - 10.2013
Team Lead
Sapience - e- Services
08.2004 - 07.2007
Senior Brand Manager - Tata Nx and Tata Dx
Tata Consumer Pvt. Ltd.
Marketing Manager - Nutritional Business
Tata Chemicals
Executive Program - Digital & Social Media
IIM
Advanced Marketing Course -
IIM
MBA - Marketing
ICFAI Business School
B-Tech - Electrical Engineering
KNIT
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