Anannd K Thoratt

Spearheaded sales and monetization initiatives for ESPNcricinfo.com, enhancing business in South India.

* Drove substantial revenue for major cricket events including IPL, T20 World Cup, and bilateral series.

* Collaborated with Product, Tech, Marketing, and Ad Ops teams to develop branded content strategies.

* Established and nurtured strong relationships with key stakeholders in sports industry.

* Accelerated revenue growth across top categories: BFSI, Auto, OTT, FMCG, Fintech, Gaming, and Fantasy Sports.

* Conceptualised and executed custom content partnerships with Amazon, Flipkart, and Toyotaa.

• Plan and identify business opportunities to maximize and maintain profitability The Viral fever which is one of the fastest and leading Digital Content channels in India.

• Devise and lead branded integrated strategies for launch and sustenance campaigns by facilitating strategic digital media partnerships, conceptualization, production, digital distribution, content acquisition & Amplification for west and south market.

• Content creation, curation and collaboration with relevant partners leveraging social and consumer insights

• Currently, the business is spread across 4 lines – Hindi Branded Content, Originals & Production (Fiction), Non-Fiction, Influencer business & Regional content creation.

• Accelerating the suite of LinkedIn Marketing solutions to improve enterprise accounts and getting full-funnel business and marketing targets • Collaborating with the elite clients across the country

• Piloting the cross-functional teams to ensure unremitting strategic support to the client partners for maximising the performance

Pitching ideas with cross-functional stakeholders, liaising with them to create a global market, and working on elevating the scale for the marketing programs.

Embedding account-based education ingenuities,executive engagement, thought leadership, events and content partnerships, thus enhancing customer significance in existing fields

Key Highlight • Steered and achieved up to INR 2 million revenue per quarter as a sales team member

• Club winner (Presidents Award) 2021 Accomplishments: • Overachieved quota consistently

• Hit quarterly number consistently for 2020, 2021 & 2022

• FY 2020: 126% of the sales quota

• FY 2021: 108% of the sales quota

• FY 2022: 105 % of the sales quota

• Spearheaded business operations for ESPNcricinfo.com, ESPN.in, Sony ESPN, and Sony ESPN HD.
• Directed revenue growth for flagship platforms ESPNcricinfo and ESPN.in (multi-sports platform) by managing consigned markets, cross-functional teams, and multi-geographic key accounts and agency relationships, enabling sustained revenue expansion across the region.
• Increased revenue from advertiser-funded content and secured sponsorships for owned content.
• Finalised major inventory and branded content sponsorship deals, including with Zest Money, Swiggy, Amazon, Intel, AirAsia, and Diageo, among other key clients.
• Recognised for leading branded content initiatives in 2019.
• Achieved 102% of revenue target for IPL 2019.
• Opened new revenue verticals including BFSI, Tech, Fintech, Fantasy, Alco-Bev, and FMCG.
• Received the “SUPERSTAR” award for outstanding sales performance.

Established VOOT as a prominent digital brand through collaboration with media agencies and clients.

Enhanced revenue across segments, including Entertainment, Kids, and VOOT Go, leveraging TV insights.

Developed strategies to increase participation among associates by creating CPM and CPCV solutions.

Led successful campaigns across various categories and platforms, driving client objectives.

Secured partnerships with key clients such as Amazon, Flipkart, and Myntra to expand business network.

Achieved persistent growth in video buying across FMCG, e-commerce, automotive, and apparel sectors through cross-media sales.

Enhanced agency insights on Hotstar products by directing roadshows with digital teams for knowledge upgrade.

Recognized for driving revenue increases through new business development and profit maximization strategies.

Acquired new business on Hotstar by producing long-form video content within entertainment segment portfolio.

Increased sales through tailored solutions and sponsorships for properties like Dance+, Oscars, and The AIB Show.

• Cultivated partnerships with clients such as Amazon, United Spirits, and Levi's to enhance revenue opportunities.
• Leveraged impact properties to drive client engagement and maximize revenue potential across categories.
• Acknowledged for strategic initiatives that led to significant revenue growth in competitive markets.

Established and nurtured relationships between media agencies and clients to fulfil diverse needs.

Executed sales processes through prospecting, appointment scheduling, and tailored presentations.

Attained the entire annual sales budget by cultivating large account relationships and identifying growth opportunities.

Developed market strategies based on competitive analysis and client feedback to enhance positioning.

Delivered impactful sales presentations to secure advertising opportunities with new and existing clients.

Created innovative packages and seasonal campaigns to elevate sales in existing accounts.

Managed correspondence and administrative functions for all assigned accounts efficiently.

Participated in industry events and training seminars for networking and product updates.

Managed diverse tasks encompassing broadcast sales, marketing, licensing, merchandising, and client relationships.

Identified new business opportunities and negotiated deals while pitching product development and co-production approvals.