Anant Mishra
Analytics Consultant - Data Strategy & Engineering
Bengaluru
Summary
Solutions-driven, dynamic, and experienced Analytics professional with more than 4 years of experience in data & business intelligence, analytics. Seeking opportunities to use and enrich my analytics and pre-sales skills to solve complex business problem/opportunities with great business impact and improve my efficiency.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Analytics Presales Consultant
Kantar
6 2023 - Current
- Gained extensive knowledge of company's analytical solutions and services to provide best-in-class analytic solutions.
- Demonstrated expertise in managing end-to-end streamlined RFP (Request for Proposal) response execution, including initial Q&A with CS, client requirement analysis, brief comprehension, approach finalization, proposal creation, and accurate time & effort estimations. Ensured seamless day-to-day communication, coordinated cross-functional efforts and operations oversight, all within fast-paced delivery timelines, meeting tight deadlines consistently, achieving a conversion rate of 19%.
- Established strong relationships with CS by providing ongoing support and addressing concerns promptly. Effectively led and oversaw multiple RFPs, ensuring clear communication of issues, priorities, and objectives, which resulted in an enhanced average CS satisfaction score of 4.7 out of 5 from global client leadership teams.
- Supported the closing of several sales pitches, including Analysis for a client's claim on #1 Brand for Diapers & Wipes used in hospitals, resulting in ~$107,000 (USD) worth of business for a United States-based global client. Also contributed to a dashboarding solution for an American publicly traded fashion company, securing ~$42,000 (USD) worth of business.
- Contributed additional revenue to sales plans through proposing analytical enhancements/ solutions in existing engagements by recommending changes focused on lowering costs, increasing value, or adding new functionality.
- Facilitated the sales team’s success by delivering technical expertise during client meetings and presentations, providing solution demonstrations, and offering tailored solutions to clients.
- Gained experience in creating Sales Enablement Collaterals, such as demo links, key initiative documentation, standard pricing calculators, project planning, and statement of work documentation. This effort reduced collateral requests by 75% and cut proposal production time by 50%.
- Spearheaded company-wide initiatives within the Analytics Center of Excellence, focusing on analytics presales perspectives. Conducted secondary research on market offers for analytics solutions, collated CoE offers in a SharePoint repository, and leveraged experience to create effective sales enablement collaterals.
- Proactively managed Kantar's Data Partnerships and finances with other market research companies to obtain relevant data from outside Kantar sources, driving a 35% increase in sub-orders year-over-year.
- Prepared monthly, quarterly, half-yearly, and annual reports on presales work for management stakeholders.
Analytics Consultant - Data Strategy & Engineering
Kantar
04.2022 - 05.2023
- Developed business intelligent custom dashboarding solution for brand tracking (Brand Funnel, Brand Association metrics), media marketing (Spend, Impressions) tracking with democratization of the solution/dashboard to marketing team, research team & business stakeholders, board members. Our custom dashboards are heavily used. On average, more than 1500 users have logged in at least once. For one of our dashboards for a beverage client, we have average monthly logins of more than 250.
- Consistently adhered to process governance and diligently executed quality checks at every stage, ensuring adherence to established standards.
- Led and delivered projects with average ~$140,000 (USD) worth of business, catering to US & UK region clients of Financial Services, & Tobacco industries.
- Proficiently applied industry best practices in data collection, data cleaning, data transformations,data management and processing, competition analysis, dashboarding, report analysis. Also, Played a pivotal role in proactively identifying and addressing potential challenges and delays, ensuring high-quality outcomes, maintaining delivery timelines.
- Nurtured and coached teams in the adoption of best practices and streamlined work methodologies.
Senior Analyst- Data Strategy & Engineering
Kantar
07.2020 - 03.2022
- Held a pivotal role in understanding client requirements, data disciplines and terminology, data gathering, harmonization processes, industry-oriented insights, and the end-to-end development of custom business intelligent dashboards.
- Demonstrated end-to-end ownership, encompassing requirement gathering and the meticulous oversight of error-free deliveries for couple of visualizations dashboards using product specification, survey, and brand track data.
- Key project involvements include development of a one stop shop for telecom major, Tobacco major & Financial Services Providing major, implementation of user-selective dynamic Report Generator, and templating standardized solutions for future opportunities.
- Performed analysis on business data and presented findings/ insights to business/ management stakeholders.
- Facilitated cross-departmental collaboration with data processing, design, tech, and automation team ensuring accurate project requirement comprehension, breaking down silos and encouraging information sharing to drive positive business outcomes.
- Identified and automated manual and redundant tasks using Python, contributing significantly to the generation of business test cases with an impressive 98% accuracy rate.
- Performed Drivers Modelling for Overall Satisfaction/ Overall Likeability using data science algorithms e.g., Bayesian, Regression etc. using R Language.
Education
B.Tech. - Mechanical Engineering
Maulana Azad National Institute of Technology
Bhopal 07.2016 - 05.2020
Skills
Business Intelligence (BI)/ Dashboarding Solutions Delivery
Data Visualization (Custom/ Power BI) Dashboards
Reporting to Management Stakeholders
Knowledge of Data Analytics Solutions
Presales / RFP Responses
SQL/ Python
Strong Written & Verbal Communication
Accomplishments
- KANTAR APPRECIATION POINTS
- For Insightful and error free deliverables with great client delight which resulted in extension of client's engagement with kantar.
Activities
Kantar - CSR Member, 08/2020, Present, Active Member of CSR team at Kantar which works on education and hospitality of homeless children at Bengaluru.
Timeline
Analytics Consultant - Data Strategy & Engineering
Kantar
04.2022 - 05.2023
Senior Analyst- Data Strategy & Engineering
Kantar
07.2020 - 03.2022
B.Tech. - Mechanical Engineering
Maulana Azad National Institute of Technology
07.2016 - 05.2020
Analytics Presales Consultant
Kantar
6 2023 - Current
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