Summary
Overview
Work History
Education
Skills
Traveling, Playing Cricket,
Work Availability
Timeline
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Anant Swarup

Anant Swarup

Business Head At Diageo - Central Region (Odisha, Jharkhand, Madhya Pradesh, Chhattisgarh & Bihar)
KOLKATA

Summary

I have 25 years of experience (10 Years in FMCG, 9 Years in Telecom and 6 year in Liquor Industry) with an innate sense of Sales, Distribution & Operations and result oriented attitude towards accelerating organizational growth and that too in a high pressured, time bound and competitive environment.


I am a dedicated and focused individual, determined to add value to the organization I work for, through my exceptional knowledge and learning ability. I possess well developed communication skills with reputation of unwavering accuracy, credibility and integrity.


My comprehensive knowledge and experience supported by high caliber in creating, developing & executing innovative business development plans & strategies together with designing, consolidating & improving organizational processes.


I have expertise in Distribution Strategy development and implementation to attain predetermined targets with optimal realization, Retail Engagement, consolidation of market presence, market share, positioning and penetration.


I possess demonstrated ability to interact effectively with diverse groups as well as train and build strong teams; also have hands on exposure of working collaboratively within teams as well as perform individually in line with the policies & guidelines of the company and would like to draw your attention to the values and expertise I can offer.


I am confident that my skills, experience, and expertise would be an asset to organization.


P&L Role, Driving Profitability, Revenue Drivers, Incremental RMS, Turnaround Specialist, Expertise of New Company/Brand Launch, Sales, Distribution, Strategy, Team Management, Channel Marketing, GTM, Designing Distribution Models for Urban & Rural Markets, Trade Marketing, Retail Engagement, Channel Engagement, Employee Engagement, Retail Segmentation.




Overview

25
25
years of professional experience
4
4
years of post-secondary education

Work History

Business Head - Central Region

DIAGEO
KOLKATA
02.2022 - Current


  • P&L Responsibility of Central Region States
  • Drive profitable growth of all leading Brands and Segments
  • People - Build Future Ready Team, Training and Coaching
  • Take bold decisions on pricing, reduce costing, BTL & TTL management
  • Design attractive schemes and incentives for trade and team
  • Make robust profitable plan for all states, build long term growth
  • Developed in-depth knowledge of each client's business through research and regular on-site meetings.
  • Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
  • Developed and implemented successful strategies for building company sales.
  • Built and strengthened relationships with industry partners to drive growth.
  • Set and monitored annual budgets for departments and entire business.
  • Established and managed monthly, quarterly and yearly sales plans.
  • Streamlined costs through proactive examination and improvement of operations.
  • Developed strategy to combat increased competitive presence within territory.
  • Established clear and competitive goals, growth roadmaps and strategic business plans.

CLUSTER BUSINESS HEAD - WEST BENGAL

Diageo
KOLKATA
10.2019 - 01.2022


  • Turnaround WB from Problematic Cluster to Winning Cluster – 13% Delta MS gain in last 2 years from 32% to 45% MS
  • No 1 Cluster nationally F20, F21….Bring Leadership in F21
  • High level of Team engagement, driving for results
  • No1 Cluster in Premium Brands Growth – Nationally
  • Adapt focus brand strategy in all segment, all focus brands growth is significantly higher in all categories
  • 10% Delta MS gain in all renovation Brands (segments)
  • Leading Home delivery and Gifting Initiatives – nationally (50% + MS in Home delivery)
  • Best use of Automation and Technology – all repots automated , best use of google forms, improve productivity of team
  • Efficient use of BTL in all Segments – savings
  • Build Strong Team – SEs management
  • Improve Market hygiene
  • Revised SOPs and Process for effective working in market
  • Best in class market settlement process

CLUSTER BUSINESS HEAD WB - POPULAR BUSINESS

Diageo
KOLKATA
05.2018 - 09.2019
  • No 1 Popular Cluster in India F19 – 5% Popular Market Share gain, 5% Popular Whisky MS gain
  • 17% Growth in N1R, turnaround from -4% CAGR to Positive 4% CAGR in just 12 months
  • P&L Responsibility, Improve MS, Improve Price Mix
  • Strengthen Popular Brands Distribution, Visibility & Market Share
  • Build Popular whiskey MS with robust distribution and visibility
  • Build Strong Team – SEs management
  • Improve Market hygiene
  • Enhance Automation system and process

CLUSTER BUSINESS HEAD - REST OF WEST BENGAL

DIAGEO
KOLKATA
07.2016 - 04.2018
  • P&L Responsibility, improve top line and bottom line
  • 60% NSV Growth in RCW, N1W and N1W luxury
  • 110% NSV AOP Achievement consistently F17, F18
  • Gain 15% Scotches (BIO and BII) Market Share in F17, F18
  • Managing 55% Market Share of IMFL Industry and 65% market Share in Scotches
  • Build disruptive visibility at Retailers and PROP and BARs
  • Segmented play at Low market share Retailers/Towns (ULMS)
  • Driving Route to Consumer initiative under QDVP3 guidelines
  • Work on consumers insides – different level of analysis to plan better
  • Received and processed stock into inventory management system.

Head - Sales & Distribution - MPCG

TATA DOCOMO
BHOPAL
04.2014 - 06.2016
  • No 1 Circle of TATA DOCOMO Nationally FY 15 and FY 16 in Revenue and REC Net Adds
  • Best in Class Distribution in above 50K POP Towns
  • 40% Growth in Revenue FY 2014-15, added 6 lac REC Net Adds, Gain 1% RMS
  • Handling 9 ZBMs, 9 ASMs and 110 CSMs (Urban & Rural)
  • 780 Cr Annual Revenue and 36 Lac Annual Quality Acquisition-(105 GA/BTS)
  • Drive High Quality Acquisitions – 70% REC M2 handover
  • Fastest Revenue Growth - Nationally (Added 6 Lac REC Net ADDs in 2014-15)
  • Cash Positive Circle of TATA DOCOMO

NATIONAL PREPAID DISTRIBUTION HEAD

TATA DOCOMO
DELHI
04.2013 - 03.2014


  • Designed unique distribution modes to serve customers effectively
  • Retail Segmentation
  • 24 Carat –National Retail Engagement
  • DSEs Capacity and Capability – Engagement Program
  • Clusterization –Maximizing Revenue/BTS at EBITDA negative clusters (BTSs)
  • Distribution Re-Dimensioning –Re-engineering
  • Distribution KPIs Management-overall
  • Effective management of NAC/GAC
  • Distributors wealth -ROI/Earnings


HEAD PREPAID DISTRIBUTION

TATA DOCOMO
DELHI CORPORATE OFFICE
04.2009 - 03.2013
  • Set up Prepaid Distribution Models for Circles – “Best Launch in Industry”
  • Launched TATA DOCOMO Prepaid Operation in 18 Circles-2G
  • Launched TATA DOCOMO Prepaid 3G in 9 Circles
  • Managing National Net Acquisition Cost (NAC)
  • Establishing standards and processes of distribution for channels of distribution
  • Cost analysis of Distribution channel & Infrastructure
  • Designing futuristic Prepaid Distribution Models
  • Initiated Automation of S&D KPIs –Sales Portal
  • Driving KPIs of Prepaid Business
  • Launched HUB & SPOKE Model
  • Launched Revenue Share Model “TURBO”
  • Launched -Prepaid Automation Applications-SMS Alerts and Pull base MIS of Retailers/Distributors/CSM/ZM Performance (CHR/DHR/RAR/TURBO Alerts/DPR/UAO)
  • Initiate “Retail Segmentation” and rolled out nationally
  • 3G Small Screen Prepaid business- national rollout

NATIONAL RURAL DISTRIBUTION HEAD - AIRTEL MOBILITY

BHARTI AIRTEL
GURUGRAM CORPORATE OFFICE
04.2008 - 03.2009
  • National Rollout (Channel Integration-CDMA & GSM), National Rural Distribution Operations – Airtel, Develop unique distribution models for rural distribution – Pan india
  • Launched RSRD Model Nationally –Rural Distribution Model
  • Launched ASC Projects –Airtel Service Centers –across RD Markets
  • Developing distribution strategy to penetrate deeper in Rural Market
  • Ensure width and depth of Rural Distribution via RSRD Model
  • Establishing standards and processes of distribution for rural channels of distribution
  • Over all Responsible of Rural Distribution channels
  • New channels /Alliances development for Rural Markets
  • Cost analysis of channel infrastructure of Rural India
  • Monitor Rural-Channel survey for future enhancement of Rural Distribution models
  • Give end to end solutions to all circles regarding rural distribution and KPI’s

DISTRIBUTION HEAD - RAJASTHAN CIRCLE

Airtel
JAIPUR
04.2007 - 03.2008
  • Heading Distribution Operations of Rajasthan Circle
  • Responsibility to set up IFFCO-AIRTEL Channel in Rural Markets
  • Responsible for Annual Operation Plan of -Activations, Sales, Revenues & Distribution Expansion
  • Managing alternate channel (IFFCO) with 5912 Cooperative societies and a rural population of 60 Lacs
  • Handling a Big Team of 100 MA and 7 AC of IFFCO and 7 ZTM`s and 35 Rural TM of Airtel
  • Handling Rural Distribution of circle, pilot of RSRD Model

Zonal Sales Head - JAIPUR

AIRTEL
JAIPUR
04.2006 - 03.2007
  • Handling 124 distributors, with support of 8 CSMs
  • Participated in team-building activities to enhance working relationships.
  • 30 Crore Revenue and 1.2 Lac Monthly Activations and Revenue
  • Handling customer complaints on sales issues
  • Tracking Competitors Activities
  • Distribution Expansion
  • Distribution Re-engineering

ASM - UP EAST

BRITANNIA
LUCKNOW
03.2004 - 06.2006
  • Handling 5 Cr monthly Revenue.
  • Managing Large team of UPE
  • Used coordination and planning skills to achieve results according to schedule.
  • Participated in team-building activities to enhance working relationships.
  • Onboarded new temps by entering employee information into systems.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

ASM - RAJASTHAN

BRITANNIA
JAIPUR
03.2003 - 06.2004
  • Handling 4 cr monthly revenue and large team of Rajasthan
  • Participated in team-building activities to enhance working relationships.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Exceeded goals through effective task prioritization and great work ethic.

ASM - UPPER NORTH (PUNJAB, J&K, HP)

BRITANNIA
CHANDIGARH
03.2002 - 02.2003
  • Setup Distribution Network to Launch - Britannia Chips
  • Collaborated with engineering team to determine project specifications.
  • Build robust Team of Distributors and FOS
  • Designed projects under direction of experienced engineering professionals.

Territory Head

Britannia
Lucknow, Gorakhpur, Kanpur, Jhansi
07.1997 - 03.2002
  • No 1 TH of 5 years continuously
  • Rewarded as Tiger
  • Win 7 national Contest in different Markets
  • Resolved problems, improved operations and provided exceptional service.

Education

MBA - Sales And Marketing Education

Institute of Management Technology (IMT)
Ghaziabad
04.2002 - 06.2003

BBA - Sales And Marketing Education

Dayal Bagh Deemed University (DEI)
Agra
07.1993 - 07.1996

Skills

    Managing P&L

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Traveling, Playing Cricket,

Love to drive on long routes , close to nature  

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Business Head - Central Region

DIAGEO
02.2022 - Current

CLUSTER BUSINESS HEAD - WEST BENGAL

Diageo
10.2019 - 01.2022

CLUSTER BUSINESS HEAD WB - POPULAR BUSINESS

Diageo
05.2018 - 09.2019

CLUSTER BUSINESS HEAD - REST OF WEST BENGAL

DIAGEO
07.2016 - 04.2018

Head - Sales & Distribution - MPCG

TATA DOCOMO
04.2014 - 06.2016

NATIONAL PREPAID DISTRIBUTION HEAD

TATA DOCOMO
04.2013 - 03.2014

HEAD PREPAID DISTRIBUTION

TATA DOCOMO
04.2009 - 03.2013

NATIONAL RURAL DISTRIBUTION HEAD - AIRTEL MOBILITY

BHARTI AIRTEL
04.2008 - 03.2009

DISTRIBUTION HEAD - RAJASTHAN CIRCLE

Airtel
04.2007 - 03.2008

Zonal Sales Head - JAIPUR

AIRTEL
04.2006 - 03.2007

ASM - UP EAST

BRITANNIA
03.2004 - 06.2006

ASM - RAJASTHAN

BRITANNIA
03.2003 - 06.2004

MBA - Sales And Marketing Education

Institute of Management Technology (IMT)
04.2002 - 06.2003

ASM - UPPER NORTH (PUNJAB, J&K, HP)

BRITANNIA
03.2002 - 02.2003

Territory Head

Britannia
07.1997 - 03.2002

BBA - Sales And Marketing Education

Dayal Bagh Deemed University (DEI)
07.1993 - 07.1996
Anant SwarupBusiness Head At Diageo - Central Region (Odisha, Jharkhand, Madhya Pradesh, Chhattisgarh & Bihar)