Hi, I’m
Ananthakannan Balan
Sales Development Executive
Bengaluru,KA
Summary
Seasoned sales professional with over 2 years of experience driving B2B sales and business growth in enterprise software and technology solutions. Skilled in lead generation, client engagement, and managing end-to-end sales processes to consistently achieve targets. Adept at building lasting relationships and using CRM tools to optimize sales efficiency.
Overview
5
years of professional experience
2
Languages
3
Certificates
Work History
Greenestep
Sales Development Executive
02.2025 - Current
Job overview
- Generated an outbound pipeline for the ERP and CRM suite via cold calling and targeted email sequences, booking 4 meetings per month, and progressing 8 to discovery.
- Ran discovery and product demos aligned to inventory, projects, finance, and analytics use cases, advancing 10+ opportunities to proposal.
- Negotiated multi-stakeholder deals and coordinated pre-sales resources, contributing to $30k in influenced pipeline within the first three months.
ByteForza Technologies
Business Development Executive
10.2023 - 01.2025
Job overview
- Increased qualified leads by 25% and shortened the sales cycle by 35% by optimizing SugarCRM workflows and multi-channel sequences.
- Negotiated and closed a $50K co-development partnership, and secured a full-stack outsourcing contract in healthcare worth $10K.
- Orchestrated targeted campaigns across cold calls, email, and social media to expand ICP coverage and land high-value meetings.
Sri Balaji Construction
Project Manager
07.2020 - 07.2023
Job overview
- Successfully delivered six commercial construction projects on time and within budget, achieving a 20% cost reduction and exceeding client performance metrics by 17%.
- Led cross-functional teams of 10 or more professionals, managing the end-to-end project lifecycle from procurement to client handover, while ensuring quality standards and compliance.
Education
The University of SydneySydney, Australia
Master of Professional Engineering from Civil Engineering
04.2001
University Overview
- Final Grade: 63 %
- Vice-President of Student Ambassador, "Welcome to Sydney program", 2017 to 2018.
- Cricket player for "USYD CIVIL Cricket club", 2017 to 2018
Velammal College of Engineering And TechnologyMadurai, India
Bachelor of Engineering from Civil Engineering
04.2001
University Overview
- Final Grade: 73 %
- "Awarded Best Civil Project of the Year 2015 in Madurai" for innovative development of construction bricks from industry waste.
- Recognized as "Best Kabbadi Player in the 2013 Inter-Department Kabbadi Tournament" at college, demonstrating athletic excellence and leadership.
Skills
Sales Expertise: Inbound/Outbound prospecting, consultative discovery, solution demonstrations, objection handling, and full-cycle deal management
Go-To-Market Channels: Cold calling, targeted emailing, LinkedIn social selling,Upselling, event follow-ups, partner/field sales, and nurture sequencing
Methodologies: MEDDIC, SPICED, SPIN, Solution Selling, Consultative Selling,and Value-Based Negotiation
CRM Platforms: HubSpot, Zoho CRM, Salesforce, SugarCRM, and GreeneStep CRM
B2B GTM & Automation Tools: Apolloio, ZoomInfo, Brevo, Vidyard, Aligned, Warmly, Instantlyai, Clay, and RB2B
AI Engines & Tools: ChatGPT, Claude, Gemini, Perplexity AI, Notion AI, Blackbox AI, and Airtable
Industry Expertise: SaaS, ERP, CRM, AI agents, POS systems, e-commerce integration, manufacturing, inventory management, business analytics, and construction project management
Technical Proficiency: Microsoft Office Suite and Google Workspace
Timeline
Sales Development Executive
Greenestep
02.2025 - Current
Tips for Better Business Writing (LinkedIn Learning)
10-2024
Closing Strategies for sales (LinkedIn Learning)
09-2024
Business Development Executive
ByteForza Technologies
10.2023 - 01.2025
Project Manager
Sri Balaji Construction
07.2020 - 07.2023
Certified as " Professional Civil Engineer" from Engineers Australia
01-2019
The University of Sydney
Master of Professional Engineering from Civil Engineering
04.2001
Velammal College of Engineering And Technology
Bachelor of Engineering from Civil Engineering
04.2001
Languages
Tamil
English
Certification
Certified as " Professional Civil Engineer" from Engineers Australia
Hobbies:
Cricket
Cycling
Gym
Netflix