Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Hi, I’m

ANANTHA KUMAR.

Sr. Digital Marketing Manager
Chennai
ANANTHA KUMAR.

Summary

To establish myself as a highly data driven professional in Performance Marketing Campaigns (Google Ads, Facebook Ads, Amazon Ads, TikTok, Bing Ads & LinkedIn Ads ) executed digital brand building campaigns for Ecommerce & SaaS products . devising Demand generation, Content marketing, SEO and Social media strategies. my career objective is to work with an organization that offers professional growth and ample opportunity to learn and enrich my competencies in my profession. EXPERIENCE SUMMARY: Effectively Handling a Team of 10 Members for Digital Marketing activities, planning their work, Monitoring, and reviewing the team Reports. Worked for USA, UK & India Based Target Audience Have managed budget of $60k/ Month in Performance marketing campaigns and have successfully generated profitable ROI. Increase the Website footfalls & conversion using Influencer marketing & Affiliate Marketing Worldwide. Able to work in a challenging position as Digital Analytical tools and utilizing my skills and experience. Experience in Digital marketing including Media Planning, Marketing Strategies, Budget Planning, SEO, and specialization in Google & Adobe Analytics.

Overview

11
years of professional experience
5
years of post-secondary education
4
Certifications

Work History

Glocom Group

Sr. Manager Digital
02.2022 - Current

Job overview

  • Team Handling , Performance marketing, SMM,SEO, Email
  • Marketing, Branding Campaigns, Website User Behavior analysis, A/B testing , Google Analytics , Affiliate Marketing & Measuring the KPI

Enqos Software

Ecommerce Manager
12.2015 - 01.2022

Job overview

  • Co-ordinate with Development team to bring the Great User Experience for Our Ecommerce Stores.
  • Develop and executed an ecommerce strategy to increase online sales and revenue ( 3X ROI)
  • Worked With Fortune 500 & 5000 Companies.
  • SEO & ASO Optimization, A/B testing ,Conversion Rate Optimization,
  • Google Tag Manager & Google Analytics Implementation.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Organized promotional events and interacted with community to increase sales volume.

Rishi Infotec Pvt,Ltd

Sr. SEO specialist
04.2015 - 12.2015

Job overview

I will Take care of Keyword Research , On Page & OFF Page Optimization.

  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Monkport Technologies

Digital Marketing Executive
04.2013 - 01.2015

Job overview

  • SEO, SEM Training, Keyword Analysis, Social Media Marketing.Social Media Calender Creation . Social Media Post Design & Email & SMS Marketing

Dr.Agarwal’s Eye Hospital Pte Ltd

SEO Analyst
01.2012 - 03.2013

Job overview

  • Keyword Research
  • Competitor brand Monitoring.
  • SEO ( OnPage & Off Page Optimization )
  • Blog Content Creation
  • Link building
  • Creating Engagement through Social media.

Education

Anna University

BE from Electronic and Communication Engineering
01.2005 - 01.2008

University Overview

GPA: 68

Diploma from Electronic and Communication Engineering
01.2003 - 01.2005

University Overview

GPA: 74

Skills

HTML, Java Scriptundefined

Accomplishments

Accomplishments
  • Dynamic dashboard creation through Google Data studio
  • Preparing the SDR for Google Tag Manager & Adobe Analytics
  • Market Place Marketing
  • Knowledge in Marketplace setup and Product upload
  • Have Experience with Ad Magnet, 3rd party server

Certification

Google Ad words fundamentals & Search

Timeline

Sr. Manager Digital
Glocom Group
02.2022 - Current
Ecommerce Manager
Enqos Software
12.2015 - 01.2022
Sr. SEO specialist
Rishi Infotec Pvt,Ltd
04.2015 - 12.2015
Digital Marketing Executive
Monkport Technologies
04.2013 - 01.2015
SEO Analyst
Dr.Agarwal’s Eye Hospital Pte Ltd
01.2012 - 03.2013
Anna University
BE from Electronic and Communication Engineering
01.2005 - 01.2008
Diploma from Electronic and Communication Engineering
01.2003 - 01.2005
ANANTHA KUMAR.Sr. Digital Marketing Manager