Ananthakrishnan S
Hyderabad
Summary
Impact-oriented marketing professional with over half a decade of experience in marketing strategy, partner marketing, product marketing and sales. Skilled in crafting impactful GTM strategies, managing events, and driving digital and social media campaigns. Experienced in working with both MNCs and startups, combining creativity and data-driven insights to deliver measurable business results. Passionate about building strong partnerships, enhancing brand visibility, and driving growth through innovative marketing solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Analyst - Go-to-marketing
Deloitte US - India
Hyderabad
05.2023 - Current
- Developed and executed comprehensive marketing strategies aligned with business growth objectives, driving impactful outcomes in the US market.
- Lead alliance marketing / partner marketing efforts for Deloitte's alliance offerings and services across multiple industries.
- Collaborated with the marketing teams of Deloitte's alliance partners for joint marketing efforts like thought leaderships, events, webinars, social campaigns and more.
- Designed and implemented multi-channel marketing campaigns, leveraging digital, social, and traditional media to enhance brand visibility and client engagement.
- Acted as a trusted advisor to senior business leaders, aligning marketing initiatives with organizational goals and priorities.
- Planned and managed innovative in-person and virtual events, fostering client relationships and enhancing market presence.
- Collaborated with creative teams to develop compelling content, including thought leadership, marketing collateral, and digital assets.
- Established and tracked key performance metrics to evaluate campaign success and optimize marketing efforts.
- Managed marketing budgets, ensuring projects were delivered on time and within allocated resources.
- Introduced innovative ideas and leveraged emerging trends to drive competitive advantage in marketing activities.
- Led cross-functional collaboration to ensure consistency and integration across campaigns.
- Utilized strong project management skills to oversee multiple initiatives simultaneously, maintaining high-quality standards.
Senior Associate - Product Marketing
SecureKloud Technologies (Blockedge)
Chennai
06.2021 - 04.2023
- Studied the company's products and translated technical details into user benefits.
- Owned product marketing for Blockedge and develop product positioning and messaging.
- Crafted strategic content and marketing collateral - blogs, landing pages, videos, infographics, product brochures etc., to communicate the product's value proposition.
- Managed social media channels.
- Worked closely with various teams (design, content, product, sales, acquisition) to implement impactful marketing strategies.
- Developed and executed product marketing strategies.
- Carried out competitor research and analysis in the enterprise blockchain industry to identify industry best practices.
Manager - Sales
Bajaj Finance Ltd
Bengaluru
05.2019 - 03.2021
- Managed credit cards business in the Bangalore market.
- Consistently achieved and exceeded monthly and quarterly business KRAs.
- Managed team of sales associates, overseeing hiring, training, and professional growth of employees.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels of associates.
- Improves sales and team performance by identifying and targeting areas in need of improvement.
Education
Master of Business Administration - Marketing
Amrita School of Business
Coimbatore, IndiaB.E - Mechanical Engineering
Narayanaguru College of Engineering
Kanyakumari, IndiaSkills
- Marketing strategy
- Product marketing
- Alliance marketing
- Event management
- Campaign management
- Content marketing
- Partner Marketing
- Communication
- Channel strategy
- Analytical thinking
- Presentation development
- Content creation
- Social media
- Campaign development
- Event planning
- Sponsorships
- Strategic marketing
- Market analysis
- Social media management
Certification
- Content Led SEO - SemRush
- Inbound Marketing - Hubspot Academy
- Content Marketing - Hubspot Academy
- Digital Marketing - Hubspot Academy
- Lean Six Sigma Green Belt Certification - Benchmark Six Sigma
Awards
- Spot Award, Deloitte, 12/01/24
- Shine Kudos Award, Bajaj Finance, 01/01/20
- Power Packed Performance, Bajaj Finance, 10/01/20
Timeline
Senior Analyst - Go-to-marketing
Deloitte US - India
05.2023 - Current
Senior Associate - Product Marketing
SecureKloud Technologies (Blockedge)
06.2021 - 04.2023
Manager - Sales
Bajaj Finance Ltd
05.2019 - 03.2021
Master of Business Administration - Marketing
Amrita School of Business
B.E - Mechanical Engineering
Narayanaguru College of Engineering