Anant Sai Sivakumar
Trivandrum
Summary
Passionate digital marketer with a track record of blending strategic thinking and creative expression. Experienced in diverse roles, including PMO trainee at HCL and freelance music producer. Goal-oriented, aiming to leverage marketing acumen and project management skills to make a meaningful impact in the digital sphere. Proficient in ecommerce dynamics, Meta Ads, and creating engaging Shopify e-commerce websites. Strong in strategic thinking, creativity, and data analysis for driving brand growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist, Shopify Store
SDAFT
Bangalore
01.2020 - Current
- Infographic poster creation and design management.
- Developed user-friendly Shopify webstore which converts .
- Illustrated 50+ designs for our merchandise store.
- Achieved profitable results running Meta ads.
- Certified Meta ads and Google ads practitioner from Digital Scholar.
- Developed campaigns to engage customers through multiple digital channels, including social media, email, search engine optimization, and pay-per-click.
- Created and implemented a comprehensive digital marketing strategy to increase brand awareness and website traffic.
- Designed, tested, and optimized landing pages to maximize conversions.
- Optimized website performance by making improvements based on user feedback and A and B testing results.
- Collaborated with third-party vendors on joint promotional activities.
- Executed paid advertising campaigns across various platforms, including Facebook Ads Manager.
Freelance Sound Engineer
Fametoonz and Independent artists
Bangalore
01.2018 - Current
- I hold a diploma in audio engineering from India's well-known audio engineering academy, AudioLife.
- Adept with jingle creation for ad creatives used in social media.
- Procured Udemy certification on Mixing, Mastering, and Music Production.
- Understanding of jingle making, movie scoring, and game scoring.
- Understanding of sound synthesis and various audio editing tools.
- Proficient in industry-standard DAWs like Protools, LogicProX, and Ableton.
Freelance Content Writer
Crowl Ventures now Raft Services
Bangalore
01.2017 - 01.2019
- Worked closely with the creative team to write and publish SEO-friendly articles for different companies.
- Published B2B and B2C content for websites to enable traffic with company-enabled SEO keywords.
HCL Technologies
01.2015 - 01.2017
- 19 months of Hands-on exposure in Operations and allied business functions
- Possess exposure in Management reporting and tracking vital parameters of a $145 Million ODC
- Act as an interface between multiple stakeholders and Customer to discuss and resolve issues
- Client Management and customer database tool management
- Key stakeholder in strategic planning and process implementations
- Data Analysis and Reporting
Education
Digital Marketing - Digital Marketing
Digital Scholar
Chennai09-2024
Diploma - Audio Engineering And Music Production
Audio Life
Bangalore06-2019
MBA - MARKETING & SALES
AMRITA SCHOOL OF BUSINESS
BENGALURU01.2015
BE - CIVIL
UNIVERSITY OF MUMBAI
01.2012
Skills
- Meta Ads
- Google Ads
- Marketing automation
- Multitasking Abilities
- Copywriting expertise
- Analytics and SEO
- Content Creation
- Graphic design proficiency
- Video Editing (CapCut)
- SWOT Analysis
- Shopify store designing
- Digital art creation (Procreate)
Disclaimer
The information stated above is true to the best of my knowledge and belief.
Certification
- Meta Ads
- Google Ads
- SEO
- Marketing Automation
- Landing Page Creation
- Sound Engineering
Timeline
Digital Marketing Strategist, Shopify Store
SDAFT
01.2020 - Current
Freelance Sound Engineer
Fametoonz and Independent artists
01.2018 - Current
Freelance Content Writer
Crowl Ventures now Raft Services
01.2017 - 01.2019
HCL Technologies
01.2015 - 01.2017
Digital Marketing - Digital Marketing
Digital Scholar
Diploma - Audio Engineering And Music Production
Audio Life
MBA - MARKETING & SALES
AMRITA SCHOOL OF BUSINESS
BE - CIVIL
UNIVERSITY OF MUMBAI
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