Ananya Bajaj

• Brand Management – Led PR mandates for Forever New, Suneet Varma, Rohit Bal, Flying Machine and Gaia by Archie, shaping tailored communication strategies for each.
• Influencer Marketing – Curated and managed influencer collaborations to drive brand engagement and authentic storytelling.
• Press & Media Relations – Drafted and disseminated media releases, secured consistent press coverage, and built strong editor relationships.
• Event Coordination – Planned and executed brand events, previews, and launches to maximise media visibility and audience impact.
• Strategic Alignment – Worked cross-functionally to ensure cohesive messaging across campaigns and touchpoints.

• Team Leadership & Training – Guided junior associates and trainees through hands-on learning, task delegation, and regular feedback to build their PR and communication skills.

• Client Acquisition & Growth – Secured new accounts, onboarded clients, and built long-term partnerships with tailored marketing and PR strategies.
• Strategic Campaign Execution – Designed and implemented multi-channel campaigns to enhance brand visibility and business impact.
• Media Relations & Thought Leadership – Secured press coverage, built industry presence, and positioned clients as market leaders.
• Event & Brand Management – Planned high-profile events, launches, and media placements to strengthen brand positioning.
• Crisis & Reputation Management – Handled communications during crises to safeguard public and client reputations.

• Amplified Brand Visibility – Leveraged media, influencer campaigns, and targeted press coverage to secure positive exposure.
• Strategic PR & Events – Organized press events, product launches, and PR activities to strengthen brand equity.
• Founder’s Industry Presence – Enhanced the founder’s visibility on national and global platforms as an industry leader.
• Global Brand Expansion – Implemented strategic initiatives to increase brand presence in Indian and international markets.
• Elevated Brand Image – Managed styling projects, store displays, and partnerships to boost engagement and sales.
• Operational Excellence – Streamlined design, production, and logistics for efficient and timely deliveries.

• Visual Merchandising Execution – Assisted in implementing strategies and guidelines to create visually appealing displays.
• Creative Concept Development – Contributed to brainstorming sessions for window displays, in-store installations, and promotional events.
• Digital Marketing Management – Handled social media campaigns, content creation, and online advertising to enhance brand presence.
• Planogram Development – Worked on planograms specifically for Women’s & Men’s wear to optimize product placement and store layout.

• Social Media Management – Managed the brand’s Instagram page, planning and scheduling content to boost engagement while ensuring brand consistency.
• Content Creation & Trend Research – Designed graphics, created promotional materials, and researched fashion trends to create relevant, visually appealing content.