Ananya Ghosh

• Secured high-value accounts( D-mart, Reliance,Big Bazar) through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Worked with sales and cross-functional team to collaboratively reach targets, consistently meeting with +18% growth over last year
• Merchandised attractive shelf displays with current offerings to drive store sales.
• Used consultative sales approach to understand customer needs and recommend relevant offerings.
• Boosted customer satisfaction by providing teams with training and skills to drive the off-take at stores.

• To evolve and achieve strategic annual operating business plan for defined key accounts, E-com. Omni channels , total business 2.3 cr. turn over per month
• Responsible for MT business in Bangalore, North Karnataka, Hyderabad with a team of 3 (SE/ ASE) and 26 off-role employee.
• Analyzed internal operations and helped to identify areas where the company could improve efficiency and profitability, new product placement (Gemini RBO, Acti- Heart), portfolio management, product category extension and new product listing (Dmart - Sweekar SFO & Gemini DFMO, Zomato – Commercial packs
• Received and processed stock into inventory management system.
• Resolved all vendor and account problems efficiently while exceeding sales quotas by 12%.
• Increased secondary sales through effectively training employees, closely monitoring regional and local markets
• Monitored market to capitalize on latest trends.

• Analyzed sales data and kept up to date with market trends.
• Expanded market share 18% by increasing sales to retailers and distributors, specialized channels- Metro, College canteen, Vending machine
• Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Introduced new product to market ( Kitkat Chunky, Nescafe Gold).
• Prepared sales presentations for clients showing success and credibility of F& B products.

· 4 Major chains, Apollo, Medplus ,Religare, Trust , regional pharmacy chains in entire Bangalore with average 2.43 Cr. turnover per month

· Managed the distribution set up and secondary sales force by assigning them the monthly target

· Maintained the customer service level to serve the customer at the best level, by co-coordinating with the SCM team

· Planned for sales forecasting based on last 3 months average sales data, linking new SKU’s based on opportunity secondary visibility plan

· Monitored various market trends by develop quarterly reports on the competitor in the industry and the current industry trends

· Having knowledge of BTL sales promotion and new product placement in channels( Ex:- Ceregrow, Nutrient Junior, Nan Excellapro)

· Arranged seminars /meetings for the clients

· Handled a team of six merchandiser two salesman and two merchandiser supervisor who were responsible to maintained proper visibility, analyzed sales data and kept up to date with market trends.