Ananya Ghosh
Senior Key Account Executive
Bengaluru
Summary
Dynamic account manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
11
11
years of professional experience
2
2
Certifications
Work History
Senior Key Account Executive E-commerce
Kimberly Clark India Pvt Ltd
BANGALORE
06.2022 - Current
- Manages business through Q-commerce with an annual T/O- 24CR
- Facilities excellence in execution in the daily business by planning , regular competitive analysis across all the platforms, coordinating with Client fiance team for overdue and Claim settlements
- Responsible for overall and product-wise sales target , market share
- Advance planning for all festivals, Big days, by taking into consideration of consumer phycology
- Enhancing the sales through NPD listing , regular brand reviews, participating in clients events
- Leveraging strong analytical, demand planning and forecasting skills to deliver best in class fill rate
- Onboarding new quick commerce account (Zepto, Meesho, Myntra) NPL, TOT, catalogue and content,supply agreements
- Managing the c o-ordination with cross functional teams for ensuring the superior results.
Senior Key Account Executive Modern Trade
Kimberly Clark India Pvt Ltd
Bangalore
03.2021 - 05.2022
- Secured high-value accounts ( D-mart, Reliance ) total T/0- 1 cr, contributing 68% of total business i n Karnataka state
- Worked with sales and cross-functional team to collaboratively reach IOP Number, +180 BPS share gain in D-Mart, visibility execution in Reliance,
- Listing of new products based on market reach and competitive analysis to improve the product portfolio- Huggies NB, SJ packs in D-mart
- Mapping DB for ROK location for better coverage and reach
- Analyzed key competitors to respond to competitive threats.
Territory Sales Manager
Cargill India Pvt Ltd
Bangalore
08.2017 - 01.2021
- Responsible to drive business KPI's- Market share,AOP target (Staples's category- Core Oil, Olive Oils and Atta) defined Modern Trade (key accounts) E-com, Omni channel,monthly T/O-3.5 Cr for Karnataka and Telangana,
- Helped to identify areas where the company could improve efficiency and profitability, new product placement (Gemini RBO, Acti- Heart), portfolio management, product category extension and new product listing (Dmart - Sweekar SFO & Gemini DFMO, Zomato – Commercial packs, listing Atta in Hypercity, SPAR)
- Worked with Agency like SPAR, V-5 hired, trained and managed sales staff, administered and implemented compensation plan to support area sales goals.
- Grew Gemini Share on D-mart by 250 BPS, overall growth in MT - by 150 BPS,
- Monitored market to capitalize on latest trends, regional budget utilization to leverage category growth
- Coached on roll sales executive and 3P teams in product specifications, sales incentives and selling techniques , significantly increasing customer satisfaction ratings
Area Sales Executive
Nestle India Ltd
Bangalore
04.2015 - 08.2017
- Handling importer Peral food -for Nestle Importer, monthly T/O-1.7 Cr
- Increased market share by 18% with robust distribution and increased productivity in specialized channels- Modern Trade, C&C Metro, College canteen, Vending machine
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Introduced new product to market ( Kitkat Chunky, Nescafe Gold)
- Prepared sales presentations for clients showing success and credibility of Nestle Imported products
Area Sales Officer
Nestle India Limited
Bangalore
09.2012 - 03.2015
- Handled Major chains, Apollo, Medplus , Religare, Trust , regional pharmacy chains in entire Bangalore with average 2.43 Cr T/O month
- Planned for sales forecasting, maintaining CSL,BTL sales promotion and NPL ( Ex:- Ceregrow, Nutrient Junior, Nan Excellapro)
- Nestle LED hygiene Corner implementation across Karnataka, received recognition on “Best Execution” in PAN India
- Managed 3P team of Sales executive, supervisor and merchandiser was responsible for PJP designing and adherence ,execution excellence, Minimum OOS in the territory.
Education
Bachelor of Science - Microbiology
The Oxford College of Science
Bangalore 06.2006 - 2009.05
MBA - Sales And Marketing Education
Eastern Institute of Management
Kolkata 06.2010 - 2012.06
Skills
Business Development
Certification
Digital Marketing- Google Certified
Accomplishments
o ● 2nd position in fashion show in NEN (National Entrepreneurship Network)- Eastern Institute Of Management
● “Certificate of Excellence Award for best TEAM” 2014 - Nestle India Limited
●“ Nestle Fight for Pride ” - Top Performer in Karnataka - PAN India
● Best Execution 2016 - “ LED HYGIENE CORNER” - (Karnataka)- Nestle India Limited
● “Dream Dare and Deliver 2016” - Nestle for promising achievement in proposed time
● “ Award of Excellence ” 2016 for being a “Best Senior Sales Executive” in PAN India- Nestle India Limited
● “ Best ASM Award ” in Cargill India Pvt Ltd. (West & South) for +25% growth FY 2017-2018 in Atta & oil category
● “ Dammar Award” FY-17-18 - highest growth in SFO category ( PAN India) Cargill India Pvt Ltd
● “Best ASM and Team Award “ FY-18-19 in organized retail (South)-
- Best Performer Modern Trade Q4'2021 - Kimberly Clark India Pvt Ltd
- Awarded as best E-commerce account Category-white space with maximum number of new account acquisition- Kimberly Clark India Pvt Ltd
- Winning team- Growing volume and share - Ecommerce white space accounts - Kimberly Clark India Pvt Ltd
Timeline
Advance Certification Programme in managing Brands and marketing communication- MICA (2022)
11-2022
Senior Key Account Executive E-commerce
Kimberly Clark India Pvt Ltd
06.2022 - Current
Senior Key Account Executive Modern Trade
Kimberly Clark India Pvt Ltd
03.2021 - 05.2022
Digital Marketing- Google Certified
02-2021
Territory Sales Manager
Cargill India Pvt Ltd
08.2017 - 01.2021
Area Sales Executive
Nestle India Ltd
04.2015 - 08.2017
Area Sales Officer
Nestle India Limited
09.2012 - 03.2015
MBA - Sales And Marketing Education
Eastern Institute of Management
06.2010 - 2012.06
Bachelor of Science - Microbiology
The Oxford College of Science
06.2006 - 2009.05
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