Ananya Pandey
Business Head International strategic alliances
Gurugram
Summary
Experienced in setting, monitoring and managing strategic and tactical business plans focused on enabling sustained growth, improving operations and maximizing profits. Big-picture thinker with a good eye for overhauling processes and program operations.
Versatile Business Head with exceptional business sense and in-depth understanding of sales and marketing planning and operations, best practices and strategies. Offering 12 years of progressive experience in sales and marketing strategy creation and implementation.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Business Head - International Strategic Alliances and Business Development
CoolBoots Media Pvt Ltd
Gurgaon
1 2022 - Current
- Set and monitored annual budgets for departments and entire business.
- Enhanced customer satisfaction with timely response to issues and proactive problem-solving measures.
- Built and strengthened relationships with industry partners to drive growth by 40% YoY.
- Developed and implemented successful strategies for building International business of 120M USD in 22-23.
- Expanded market reach by identifying and pursuing new business opportunities.
- Increased revenue by developing and implementing strategic sales initiatives.
- Launched new products or services that contributed significantly to company''s bottom line while maintaining strong competitive edge.
- Established and managed monthly, quarterly and yearly sales plans.
- Cultivated positive work environment that promoted employee engagement, teamwork, and high levels of job satisfaction.
- Developed high-performing team members through effective coaching, mentoring, and performance evaluations.
- Managed budgets, forecasting financial needs, and ensuring fiscal responsibility across all departments.
- Negotiated favorable contracts with vendors, reducing operational costs and fostering long-term partnerships.
- Developed partnerships with key industry players that expanded our client base or increased our revenue streams.
- Collaborated with stakeholders to define goals, align objectives, and ensure overall company success.
- Analyzed financial data to identify trends, inform decision-making processes, and optimize resource allocation for maximum profitability.
- Established performance metrics to evaluate progress towards goals and make necessary adjustments for continuous improvement.
- Conducted thorough market research to identify emerging trends in industry that informed future business decisions.
- Led cross-functional teams to achieve successful project completion within tight deadlines.
- Streamlined costs through proactive examination and improvement of operations.
- Applied expertise in strategic planning that allowed us to outpace our competition in terms of market share growth or profitability.
- Drove organizational change by leading implementation of new technologies and systems for improved productivity.
- Developed in-depth knowledge of each client's business through research and regular on-site meetings.
- Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Established team priorities, maintained schedules and monitored performance.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Built and strengthened relationships with industry partners to drive growth.
- Developed and implemented successful strategies for building company sales.
Deputy Manager - Marketing
Easun MR Tapchangers pvt. ltd.
Gurgaon
08.2019 - 01.2022
- Maintained, documented and presented progress reports to leaders.
- Created and evolved Large scale client base like Renew Power, Adani Green, NLC, Softbank, etc to exceed company set targets while maintaining client relations to ensure customer loyalty and retention.
- Improved team efficiency by streamlining processes and implementing innovative management strategies.
- Identified areas for improvement within department, implementing strategic initiatives to address gaps in performance or resources.
- Oversaw daily operations of department, ensuring maximum productivity and adherence to company policies.
- Created reports and analyzed and interpreted data.
- Collaborated with cross-functional teams to drive business growth and achieve corporate objectives.
- Optimized internal workflows by identifying bottlenecks in processes and implementing efficient solutions for increased productivity.
- Implemented new systems for tracking key performance indicators, resulting in improved decision-making capabilities.
- Analyzed and reported performance data, translating findings into practical improvement actions.
- Stayed up to date on changing product and service options to provide top-notch support to customers and employees.
- Supervised and motivated 12 staff employees.
- Managed budgets for various projects, ensuring optimal resource allocation and cost control.
- Created and maintained strong team culture that promoted high levels of collaboration, employee satisfaction, and overall performance.
- Measured success through data-driven analysis of key metrics, making informed decisions about future strategic direction based on findings.
- Mentored junior staff members on best practices for project management and team collaboration skills, fostering supportive work environment.
- Partnered with upper management in executing functional strategies and reporting capabilities.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Spearheaded critical projects from inception to completion, consistently meeting deadlines and exceeding expectations.
- Conferred with customers each day to maintain current understanding of needs and preferences, resolve issues, and promote brand loyalty.
- Functioned as point of contact for project administrators and managers focused on timely and successful completion of full lifecycles of assigned projects.
- Assumed senior management workloads in absence of general manager to maintain operations continuity.
- Interviewed, performed background checks, hired, and trained 10 of associates in 2 years.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Developed strategy to increase sales and drive profits.
- Reviewed sales and gross profit report to assess company efficiency.
- Created employee schedules to align coverage with forecasted demands.
- Defined clear targets and objectives and communicated to other team members.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Managed senior-level personnel working in marketing and sales capacities.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Sales and Marketing Executive - MICE
Cox and Kings Pvt. Ltd
Gurgaon
03.2018 - 08.2019
- Spearheaded competitive analysis initiatives to inform data-driven decision-making processes in campaign adjustments or product improvements.
- Delivered informative product presentations at industry conferences, generating buzz around company offerings and attracting new leads.
- Implemented innovative promotional campaigns that generated significant growth in new customer acquisition.
- Maximized revenue potential by identifying upsell opportunities within existing client base.
- Developed persuasive sales pitches for presenting to potential clients, leading to increased conversion rates.
- Managed high-performing sales team, consistently exceeding targets and boosting company profits.
- Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.
- Optimized customer database management system for better tracking of sales leads and enhanced reporting capabilities.
- Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
- Collaborated with cross-functional teams to create engaging marketing materials that resonated with target audiences.
- Mentored junior staff members, fostering their professional growth as well as enhancing overall team performance levels.
- Increased sales revenue by developing and implementing strategic marketing plans.
- Championed omnichannel marketing strategies to create a seamless customer experience across all touchpoints, increasing loyalty and retention rates.
- Conducted market research to identify customer needs and preferences.
- Evaluated market data to develop and create business strategies and marketing plans.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Trained new employees on customer service, money handling and organizing strategies.
- Exceeded company-defined sales quotas.
- Served large scale clients like Yamaha motors, HCL infotech, Optum, Reckitt Benckiser, Shell India, Samsung, etc. clients with knowledgeable, friendly support at every stage.
- Contributed to team objectives in fast-paced environment.
- Negotiated prices, terms of sales and service agreements.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Business Development Manager
N-Arch design Studio
Jaipur
03.2013 - 06.2014
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Developed customized solutions for clients based on deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for company.
- Delivered compelling sales presentations to prospective clients, highlighting unique value proposition of our products and services.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Managed diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Spearheaded initiatives aimed at improving customer retention rates by proactively addressing concerns before they escalated into larger issues.
- Streamlined internal processes by introducing innovative tools and technologies, enhancing overall operational efficiency.
- Developed process to analyze customer feedback to incorporate insights into product development strategies.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed accounts to retain existing relationships and grow share of business.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Communicated product quality and market comparisons by creating sales presentations.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Senior Customer Support Associate
CONVERGYS India Services Pvt Ltd
Gurgaon
06.2012 - 02.2013
- Responded to customer requests for products, services, and company information.
- Enhanced customer satisfaction by promptly addressing and resolving inquiries and concerns.
- Maintained comprehensive knowledge of product offerings to ensure accurate information was provided to customers during troubleshooting efforts.
- Developed strong relationships with clients through consistent follow-ups on outstanding issues, ensuring timely resolutions and ongoing communication updates.
- Provided primary customer support to internal and external customers.
- Improved overall customer experience by proactively identifying areas for process improvement within the support department.
- Answered product and service questions, suggesting other offerings to attract potential customers.
- Collaborated effectively with cross-functional teams to address complex customer issues and achieve positive outcomes.
- Managed multiple tasks simultaneously while maintaining composure during high-volume periods or challenging calls.
- Boosted customer retention rates by providing exceptional support through phone interactions.
- Utilized advanced problem-solving skills to identify root causes of recurring issues, implementing targeted solutions that led to improved customer experiences.
- Prevented potential escalations by successfully handling challenging situations with empathy, patience, and diplomacy.
- Assisted in training new hires, sharing best practices, and fostering a team-oriented environment focused on delivering excellence in customer service.
- Achieved high service ratings for consistently meeting and exceeding performance targets in call resolution times and quality assurance evaluations.
- Generated reports to track performance and analyze trends.
Senior Sales Executive
Scion Outsourcing Pvt Ltd
Gurgaon
03.2011 - 06.2012
- Attained expert knowledge of industry competitors'' strengths and weaknesses, positioning our company''s offerings competitively in the marketplace.
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
- Increased sales revenue by developing and implementing strategic sales plans tailored to client needs.
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
- Collaborated with cross-functional teams to develop innovative solutions that met customer requirements, resulting in higher customer satisfaction.
- Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
- Negotiated favorable contract terms for clients, ensuring mutually beneficial outcomes for both parties involved.
- Expanded market presence by pursuing lucrative leads and seeking to close deals.
- Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
- Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
- Championed a customer-centric approach within the sales team, fostering an environment where client satisfaction was always prioritized.
- Sold Mobile phone devices to new and established customers.
- Calculated sales commission for sales team of 12 representatives.
- Outperformed revenue targets by effectively applying Consultative sales techniques.
Senior Sales Executive
Parivesh BPO
Gurgaon
07.2008 - 03.2011
- Attained expert knowledge of industry competitors'' strengths and weaknesses, positioning our company''s offerings competitively in the marketplace.
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
- Increased sales revenue by developing and implementing strategic sales plans tailored to client needs.
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
- Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
- Negotiated favorable contract terms for clients, ensuring mutually beneficial outcomes for both parties involved.
- Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
- Championed a customer-centric approach within the sales team, fostering an environment where client satisfaction was always prioritized.
- Sold annual mobile subscription services to new and established customers.
- Calculated sales commission for sales team of 8 representatives.
- Demonstrated products and features to customers, answered questions and overcame objections.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated prices, terms of sales and service agreements.
Education
Post Graduate Certificate Program - Marketing And Sales Strategy Management
Indian Institute of Management - Kozhikode
Kozhikode 04.2022 - 05.2023
Post Graduate Certificate Program - Digital Marketing And Strategy
Indian Institute of Management - Indore
Indore 06.2021 - 07.2022
MBA - Sales And Marketing Education
Amity University Rajasthan
Jaipur 07.2016 - 06.2018
Bachelor of Science - Hospitality Management
Amity University Rajasthan
Jaipur 07.2014 - 06.2017
Skills
Tableau
Google Admob
Digital Marketing Analytics
Sales Forecasting
Partnership Development
Contract Negotiation
Problem-solving abilities
Analytical Skills
Interpersonal Relations
Performance reviewing
Relationship Building
Idea Development and Brainstorming
Revenue Forecasting
Interpersonal Skills
Large account management
Strategic Planning
Written Communication
MS Office
Performance Evaluation
Goal Setting
Active Listening
Performance Improvements
Personality
- Communicative
- Punctuality
- Creativity
- Organized
- Confidence
Profile
B-1/304, P.W.O. Society, Sector-43, Gurugram, Haryana, 122002, +91-9784979418, ananya.gurgaon@gmail.com, 06/17/90, Ananya Pandey, Global Strategic Partnerships Head
Languages
English
Hindi
French
Vietnamese
Accomplishments
- Successfully established long term partnerships with large corporate like Shell India, Yamaha, HCL Technologies, Samsung, Oppo, Vivo, Renew Power, Adani Green, Softbank, etc. to create multi million dollars in revenue throughout a period of past 6 years across various business domains
- Supervised team of 12- 25 Sales and marketing associates across various levels.
- Successfully achieved Hockey stick growth in every organization, with over 3-4X growth on a YoY basis
- Handled team of marketing executives to increase overall visibility of the company
- Created International business as a new stream of income for the organization, by penetrating 6 new international markets
- Successfully generated over 120M USD in revenue through various domestic and international partnership in the year 23-24
- Achieved 1.2 M USD in ads revenue by introducing unity based monetization tools and implementation methods for new products.
- Achieved best newcomer and best performer award at Cox and kings in the first year as a sales associate
Timeline
Post Graduate Certificate Program - Marketing And Sales Strategy Management
Indian Institute of Management - Kozhikode
04.2022 - 05.2023
Post Graduate Certificate Program - Digital Marketing And Strategy
Indian Institute of Management - Indore
06.2021 - 07.2022
Deputy Manager - Marketing
Easun MR Tapchangers pvt. ltd.
08.2019 - 01.2022
Sales and Marketing Executive - MICE
Cox and Kings Pvt. Ltd
03.2018 - 08.2019
MBA - Sales And Marketing Education
Amity University Rajasthan
07.2016 - 06.2018
Bachelor of Science - Hospitality Management
Amity University Rajasthan
07.2014 - 06.2017
Business Development Manager
N-Arch design Studio
03.2013 - 06.2014
Senior Customer Support Associate
CONVERGYS India Services Pvt Ltd
06.2012 - 02.2013
Senior Sales Executive
Scion Outsourcing Pvt Ltd
03.2011 - 06.2012
Senior Sales Executive
Parivesh BPO
07.2008 - 03.2011
Business Head - International Strategic Alliances and Business Development
CoolBoots Media Pvt Ltd
1 2022 - Current