Raptee HV (Prelaunch)
Conducted social listening and sentiment analysis on more than five EV competitors, gaining key insights to refine strategy
Identified three best practices and two pitfalls, leading to a 10% improvement in campaign success rate
Optimized website features and launched a mobile app, increasing user engagement by 18% in the pre-launch phase
Developed an omnichannel strategy, resulting in a 15% boost in engagement and a 20% increase in pre-launch sign-ups
Managing Online Stores (Ashkev's)
Built and launched Ashkev’s e-commerce site with five coconut-based wellness products
Designed a mobile-friendly, user-focused website for natural skincare
Ran digital ads with over 35,000 impressions and an 18% click-through rate in one week
Boosted organic traffic by 40% using SEO tools, like Google Search Console
Wrote product descriptions and set up basic site analytics for performance tracking
Social Media Marketing (Hunger Hacker)
Led the Hunger-Hacker social media strategy with content creation, meta-ads, and SWOT analysis
Reached 218,066 (static), 33,790 (carousel), 114 (video) users via ads
Marketing Analytics (Social Listening Tool)
Used Mentionlytics for 500+ mentions in social listening and sentiment analysis of Tanishq vs. competitors
Identified three key gaps, driving a 15% improvement in positive sentiment
Delivered insights that improved customer service response by 25% and brand ratings by 20%
Design Thinking (PCR Nursery)
Conducted market research, identifying 3 key pain points and 2 growth opportunities
Designed 3 in-store prototypes, boosting footfall by 25%
Optimized store layout and online presence, increasing time per visit by 40%
Drove 30% revenue growth in 4 months through user-centric changes
Developed eco-friendly packaging, increasing customer interest by 35%
Improved customer satisfaction by 20% through targeted solutions
