Seasoned Growth & Retention Marketer offering 8 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Hi, I’m
ANANYA SHANKAR PANDIT
Growth & Retention Marketer
New Delhi
Summary
Overview
9
years of professional experience
16
years of post-secondary education
Work History
WebengageGurugram
Growth & Retention Strategist
10.2023 - 07.2024
Job overview
- Developed and implemented retention strategies for four key clients in North India Zone, successfully meeting retention standards established by each client
- Successfully enhanced client KPIs by 15% through Customer Lifecycle Management and Webengage's capabilities and data points
- Acknowledged for achieving highest NPS score from clients in the first quarter of 2024 (January-March)
Junglee Games India Pvt. Ltd.Gurugram
Growth & Retention
02.2020 - 07.2022
Job overview
- Contributed to 250% growth in the organisation's GMV by leading 7+ Pan-India strategic marketing campaigns every month
- Increased the retention rate by 7% through concise & precise campaign management through CleverTap and WebEngage
- Enhanced online customer interaction by 25% by redesigning website-based conversion funnels, focusing on improving UI/UX
- Managed a team of 5 and increased operational efficiency by automating customer journey using WebEngage and CleverTap
- Mentored and trained 5 new marketing executives in business operations, strategic marketing and key conversion metrics
Fabindia Overseas Pvt. Ltd.New Delhi
Digital Marketing
10.2018 - 02.2020
Job overview
- Improved user retention & conversion funnels by 12% through targeted and re-targeted campaigns via WebEngage & Clevertap
- Improved Facebook ROAS from 1.5x to 4.5x with a CAC of Rs
- 350 through remarketing and fixing catalogue errors on Facebook
- Pioneered creation of vendor platform on Oracle web services platform to increase GMV by 23% for B2B work line
- Spearheaded cross-functional teams in developments of Fabindia App and integration of CRM tools and journeys
- Collaborated cross-functionally across company to reduce customer complaints on website and application by 27%
- Managed monthly marketing budgets of 40 lakhs monthly and achieved ROI of 4.5x over Facebook, Snapchat and Pinterest
- Effectively led the Go-to-Market strategy & coordinated with the product team on final app developments to guarantee a smooth launch
Foodpanda India
CRM Specialist - Acquisition & Retention
08.2015 - 10.2018
Job overview
- Anchored migration of 3.4 Million user data with over 50+ data points on Braze for carrying out marketing campaign activities
- Managed a marketing budget of 50 lakhs (average) with an ROI of 2.3x over SMS and mobile affiliate marketing campaigns
- Helped 30+ KAM vendors increase GMV by 30% through strategically consulting vendors on promotions over the Foodpanda App
- Improved campaign CTRs by 40% by conducting A/B tests of campaigns, journeys, and campaign creatives for optimal results
- Led the engineering team to reduce bugs by 80% on the new Indian application by conducting QA and creating UX journey maps
- Successfully managed the execution team of 5 in assigning daily tasks & ensured a smooth flow of tasks and reduced execution errors
Education
THE MASTERS' UNION
PGP from Technology & Business Management
06.2022 - 10.2023
University Overview
GPA: 3.2
University Of Delhi
B.A. (Hons.) from Bachelor of Business Economics
08.2012 - 04.2015
University Overview
- Marketing Head of BBE society; Captain: College badminton team
- GPA: First
DON BOSCO SCHOOLNew Delhi
Class X & Class XII from Commerce with Mathematics
04.2000 - 04.2012
University Overview
Captain, School Badminton Team | State-level Badminton Quarter-finalists
Skills
Google Suite
Workexperience
Workexperience
8 YearsTimeline
Growth & Retention Strategist
Webengage
10.2023 - 07.2024
THE MASTERS' UNION
PGP from Technology & Business Management
06.2022 - 10.2023
Growth & Retention
Junglee Games India Pvt. Ltd.
02.2020 - 07.2022
Digital Marketing
Fabindia Overseas Pvt. Ltd.
10.2018 - 02.2020
CRM Specialist - Acquisition & Retention
Foodpanda India
08.2015 - 10.2018
University Of Delhi
B.A. (Hons.) from Bachelor of Business Economics
08.2012 - 04.2015
DON BOSCO SCHOOL
Class X & Class XII from Commerce with Mathematics
04.2000 - 04.2012
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