Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Affiliations
Languages
Websites
Tools and Skills
Timeline
Generic

Ananya Walia

Palampur

Summary

Results-driven Content Strategist with expertise in research, writing, and editing a diverse array of materials. Demonstrates proficiency in online content design and user experience research, consistently delivering high-quality results under tight deadlines. With strong communication skills and the ability to make strong relationships while producing compelling and clear content. Committed to utilize strategic insights to drive engagement and enhance user experiences.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Content Specialist

bebo Technologies (QASource)
Chandigarh
04.2023 - Current
  • Researched industry trends and topics to inform content direction.
  • Off Page: Descriptions, Guest Blog, Third-party Blogs.
  • Generated ideas for fresh content that aligns with company objectives.
  • On-Page: Blogs, Articles, Case Studies, Landing Pages, FAQs, Content Retrospection Strategy, Outline Creations, Revamp Blogs, Expert Tips, Newsletters, Expert Series, Buyers Journey-Based Content, and Reports.
  • Content Improvement Plan: Developed content strategies and editorial calendars for multiple websites.
  • SEO: Optimized website content for SEO purposes using keyword research, keyword best practices, meta titles, meta descriptions, summary, position tracking of competitors, and content ranking for blogs.
  • Collaborated with designers, developers, and other stakeholders on projects.
  • Edited existing content to ensure that accuracy, consistency, and quality standards are met.
  • Worked closely with marketing team members to coordinate promotional activities.
  • Identified potential risks associated with certain types of content production initiatives.
  • Collaborated with social media managers to define channel content needs.
  • Studied target audience and business offerings to devise effective call-to-action copy.
  • Provided mentorship to junior content creators, enhancing team productivity and creativity.
  • Monitored trends and updates in content creation tools and platforms for continuous improvement.
  • Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, WriteSonic, ChatSonic, Article 6.0, 5.0, 4.0, ChatGPT 4.0 (LLM creation and prompt creation), Google Bard, Grammarly, Skyscraper technique, and Microsoft Copilot.
  • Effort and Efficiency: Revised written output to satisfy the needs of clients, directors, or publishers.
  • Coordination: Worked with cross-functional teams to achieve goals.

Content Curator

APPWRK IT Solutions
Mohali
06.2022 - 03.2023
  • External: Documentation: End User Guides, Knowledge Base Articles, Blog Writing.
  • Managed multiple projects simultaneously while meeting tight deadlines.
  • Compiled, organized, and categorized content according to specific client requirements.
  • Internal: Blog writing, article writing, FAQs, keyword optimization, Quora, script writing, SMO posts, landing page.
  • Utilized SEO best practices when crafting headlines and meta descriptions for maximum visibility online. Reviewed existing content to ensure accuracy and relevancy.
  • Identified opportunities to increase user engagement through interactive elements such as polls or quizzes.
  • Developed strategies for maintaining a consistent brand voice across all channels of communication.
  • Collaborated with other departments such as marketing and design to create promotional campaigns for new content initiatives.

Content Writer

Jaw Dropping Marketing Pvt lim.
Mohali
04.2020 - 05.2022
  • Writing website blogs, articles, Google reviews, keyword placement, PBN blogs, and product descriptions.
  • Created content for websites, blogs, and social media accounts to increase visibility and engagement.
  • Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
  • Edited existing content to ensure accuracy, clarity, readability, and consistency with company standards.
  • Researched industry trends and topics to create relevant, informative content.
  • Collaborated with marketing team members to develop compelling copy for promotional materials.
  • Proofread all written material before publication for grammar, punctuation, and spelling errors.
  • Optimized web pages for maximum visibility in search engines using targeted keywords.
  • Reviewed competitor websites periodically to stay abreast of industry trends and developments.
  • Edited and proofread content to verify proper grammar, quality, and consistency with AP style.

Team Leader Intern

Prime Legal
Bangalore
  • Judgement Review: Reviewed and critiqued legal rulings.
  • Management: Assigned tasks to team members, monitored their performance, and provided feedback.
  • Led daily team meetings to discuss progress and plans for upcoming projects.
  • Answering legal queries on various legal platforms, such as Kanoon, Vidhikarya, Vkeel, and legal services.
  • Developed strategies for improving customer service delivery methods.
  • Article writing, research work, drafting notices, replies to notices, petitions, client counseling, handling emails, and conducting an online meeting.
  • Analyzed data to identify areas requiring improvement.

Education

BBA-LLB Hons. - Corporate Law

Chandigarh University
Mohali
06-2022

12th - PCM

D.A.V Public School
Palampur
04-2017

10th -

D.A.V Public School
Palampur
04-2015

Skills

  • Editorial planning
  • Copywriting expertise
  • Content scheduling
  • Content editing
  • Keyword research
  • Client consultations
  • Researching
  • SEO optimization
  • Copywriting
  • Content planning
  • Editing and proofreading
  • Content coordination
  • Technical writing
  • Editorial calendar management
  • GIF animations
  • Marketing Analytics
  • Video content creation
  • Project management
  • Brand development
  • Competitor analysis
  • Content curation
  • Time management
  • Problem-solving
  • SEO techniques
  • Research
  • Web content management
  • SEO strategies
  • Creative writing
  • Audience engagement
  • Brand consistency
  • Scriptwriting

Certification

  • Content marketing by Hubspot
  • Content Marketing Strategy by Great Learning
  • Beginners guide on ChatGPT/Write Sonic
  • GA by Great Learning
  • GA by Google
  • ChatGPT for Content and SEO
  • Art of Persuasive writing by Alison
  • Leveraging AI for enhanced content creation by Coursera
  • ChatGPT for ethical copywriting by Alison

Accomplishments

  • Awarded as best team leader 2021 while interning at Prime Legal
  • Leads from Landing Page at APPWRK IT Solutions
  • Lead from Medium for Blog at QASource
  • Keyword Ranking and Backlinks from content retrospection strategy
  • Blogs ranking through Skyscraper technique

Affiliations

Dancing, Calligraphy, and Sketching.

Languages

English
First Language
Hindi
Proficient (C2)
C2

Tools and Skills

  • ChatGPT LLM training
  • SEMrush AI writing
  • Google Search Console
  • Agency Analytics
  • Google Analytics 4
  • SEMrush
  • Ahrefs
  • MS Word
  • PowerPoint
  • Libra Office Impress
  • QuillBot
  • Lookers Studio
  • Write Sonic
  • ChatGPT 4.0
  • Grammarly
  • Microsoft Co-pilot

Timeline

Content Specialist

bebo Technologies (QASource)
04.2023 - Current

Content Curator

APPWRK IT Solutions
06.2022 - 03.2023

Content Writer

Jaw Dropping Marketing Pvt lim.
04.2020 - 05.2022

Team Leader Intern

Prime Legal

BBA-LLB Hons. - Corporate Law

Chandigarh University

12th - PCM

D.A.V Public School

10th -

D.A.V Public School

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Ananya Walia