Anashwara Pramod
Optimization Specialist
Flat 301,Avalon Apt,Cv Ramannagar
Summary
A marketing professional with seven years of experience in designing and executing campaigns,Proficient in utilizing multi-channel analytics and social media for data-driven decisions. Skilled in ad ops and ad trafficking. Adaptable to industry trends, consistently delivering outstanding outcomes. My dedication to staying at the forefront of industry trends and my keen eye for detail have allowed me to deliver exceptional results throughout my career.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
NETWORK QUALITY OPTIMIZATION SPEC (IC-2 Role)
Yahoo Software Development India Private Limited
12.2017 - 01.2024
- Partner with the multiple team on project management of campaign execution ,tracking and optimization opportunities through Ad server.
- Collaborate with engineering,product and sales team to test and QA new ad units (display ads , Video Ads , Native Ads) ensuring a seamless end-to-end campaign cycle.
- My responsibilities involve ensuring that we provide outstanding brand experiences through content delivery
- Possess a thorough comprehension of our target audiences and assist in crafting content strategies that effectively cater to their requirements.
- Develop, execute, and manage comprehensive marketing campaign plans to achieve strategic objectives, engage target audiences, and drive business growth
- Effective allocation and monitoring of financial resources to ensure campaigns stay on budget and deliver optimal ROI
- Optimize content, and enhance campaign effectiveness by delivering personalized experiences to diverse customer groups via audience segmentation
- Effective time management within campaigns overseeing schedules, tasks, and deadlines to ensure all components are executed on time, optimizing campaign success and meeting objectives
- Implement A/B tests within web site, meticulously analyze the data, and utilize insights to drive informed decisions, removing problems for optimal performance and audience engagement
- Expert in real-time campaign analysis, monitoring KPIs, and quantifying ROI for data-driven decision-making and optimization
- Verify campaign success through post-launch proof of performance analysis
Ad Operations Associate
ATEM Software Solutions (P) LTD
05.2016 - 12.2017
- Generate creative using HTML or third party tags in the ad server and test real-time verification reports
- Code review of ad service technical features and work on escalation ticket system
- Review advertisements and landing pages using FALCON tool to ensure Display Exchange Policies are met .
Education
Bachelor of Engineering - Information Science Engineering
The Oxford College Of Engineering VTU
Bengaluru 08.2007 - 07.2012
Skills
Campaign management
Technologies
Gemini
Google Analytics
JIRA
Brand Watch
Google Ads
Excel
Ms Word
Amazon DSP
DV 360
HTML
Falcon
Timeline
NETWORK QUALITY OPTIMIZATION SPEC (IC-2 Role)
Yahoo Software Development India Private Limited
12.2017 - 01.2024
Ad Operations Associate
ATEM Software Solutions (P) LTD
05.2016 - 12.2017
Bachelor of Engineering - Information Science Engineering
The Oxford College Of Engineering VTU
08.2007 - 07.2012
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