Anchal Gupta
Gorakhpur
Summary
I hold a postgraduate MBA degree in marketing & boast a robust 2 year track record in the dynamic ed-tech sector with various projects hand in hand. My expertise spans both B2B & B2C domains, encompassing lead generations, school visits, market exploration & more.
Overview
2
2
years of professional experience
Work History
Marketing Manager
Octaculus Technologies Pvt Ltd
Kolkata
01.2023 - Current
Managed a team of 10+ professional developing & executed strategic marketing plans, resulting in a 25% increase in brand awareness & a 15% boost in sales within one year. A collaboration between school & colleges to oversee business operation & share its profits & liabilities. My expertise spans both b2b & b2c domains.
Assistant Marketing Manager
BYJU’s
Lucknow
03.2022 - 12.2022
Conducted on ground market research with 15+ BDE’s to identify target audiences, key competitors & industry trends to inform marketing strategies decisions. An overall lookout for k3 & k9 products ,implementing CRM tool software to streamline communication efforts & improve lead nurturing process, resulting in 20% increase in conversion rates.
Education
Master Of Business Administration - Marketing
University of Lucknow
Lucknow 2022
Bachelor Of Science - Botany
St Joseph College For Women’s
Gorakhpur 2020
Skills
- Social Media Marketing
- PeopleSoft
- Partnership Development
- Social Media Platforms
- CRM
- Lead squared
- Tableau
- Salesforce
- Leadership
- Global marketing strategy
- MS tools
- Strong communication & negotiation
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Marketing Manager
Octaculus Technologies Pvt Ltd
01.2023 - Current
Assistant Marketing Manager
BYJU’s
03.2022 - 12.2022
Master Of Business Administration - Marketing
University of Lucknow
Bachelor Of Science - Botany
St Joseph College For Women’s