ANCHAL GUPTA

• Managed a portfolio of 10+ clients, generating over $12M ARR across industries such as automotive, entertainment, and technology.
• Established and nurtured relationships with key stakeholders, resulting in 100% product adoption, and a 95% customer retention rate.
• Developed actionable road maps and account plans in collaboration with Sales, driving $1M ARR growth through cross-sell and up-sell strategies.
• Led the creation of customized insights and analytics reports, contributing to a 30% increase in Net Dollar Expansion for key clients.
• Spearheaded the development of best practices and playbooks, improving efficiency and customer satisfaction.

Key Achievements:

• Ads Consultant of the Year - FY24.
• Extra Mile Award - FY25 (for successfully onboarding an Ads Consulting team in India, establishing effective guidelines, and processes).
• Drove a 10% quarter-over-quarter increase in advertising module adoption and consumption.
• Managed over 10 new hires and developed three essential playbooks and processes.

• Scaled new revenue streams for connected TV and brand business from the ground up.
• Partnered with multiple exchanges, like InMobi, PubMatic, and Media.net.
• Led the supply and demand conversation for connected TV in the India region.
• Trained the team on the capabilities and product offerings of several platforms.
• Heading Communication with more than 15 ad agencies, with more than 30 stakeholders.
• Onboarded more than 10 supply partners, onboarding including top OTTs in India and Southeast Asia.

• Converted bookings worth $2 million from HUL through creative solutions and brand narratives.
• Manage revenue delivery on the InMobi Exchange programmatic platform by owning supply and pricing optimizations to drive higher monetization.
• Orchestrated strategic publisher deals worth $0.5 million, leading to regional sales growth.
• Discovered business avenues in Hong Kong and Taiwan through reseller partnerships. (70K USD in one quarter)
• Managed a team of four (Account Managers, an Analyst, and an intern) and oversaw P&L on the Brand Vertical of the region.
• Onboarded key potential clients, and liaised with the regional sales directors to generate leads.
• Collaborated with the product team to launch a unified tool to visualize campaigns digitally for external stakeholders.