Anchana MP
Thiruvananthapuram
Summary
A creative and collaborative marketing manager with over 7 years of experience. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
2026
2026
years of professional experience
2013
2013
years of post-secondary education
3
3
Certifications
Work History
Marketing and Sales Manager
Desai Homes
12.2024 - Current
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
- Managed a high-performing marketing team to execute successful product launches and promotional events.
- Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
- Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth.
Sales Manager
Sowparnika projects and infrastructure pvt Ltd
08.2024 - 11.2024
- Developed and implemented sales strategies to increase market share.
- Identified and developed new markets for products or services.
- Established relationships with key clients, while maintaining existing customer base.
- Managed daily operations of sales department, including supervision of staff members.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Achieved company growth and brand development through market expansion and sales.
Sales Manager
Asset Homes Pvt Ltd
04.2022 - 07.2024
- Created compelling presentations that highlighted product features/benefits to potential clients while addressing their pain points directly.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Increased sales revenue by developing and implementing effective sales strategies.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs
Assistant Manager
Favourite Homes
9 2020 - 03.2022
- Conducted employee performance evaluations, providing constructive feedback for growth and development.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
Digital marketing & marketing executive and electrical trainee
Sun homes
02.2019 - 08.2019
- Boosted lead generation with targeted email marketing strategies and social media advertising
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets
- Identified industry benchmarks to measure success of key digital strategy areas
Business development and data entry
Neoito
06.2018 - 12.2018
- Designed and executed successful marketing campaigns across various platforms, raising brand awareness and generating leads
- Increased client base by identifying and targeting key market segments for business expansion
DevOps Consultant
UST Global
03.2018 - 06.2018
- Implementing cross-channel marketing and advertising campaigns
- Responsible for handling B2B and B2C client marketing campaigns, from planning to optimization.
- Demonstrated leadership skills in managing projects from concept to completion
- Managed time efficiently in order to complete all tasks within deadlines
- Resolved problems, improved operations and provided exceptional service
Education
High School Diploma -
St John's HSS
Electrical engineering
Anna University
Analyzing the Role of social media in Integrated Marketing Communications - International Marketing
UST Global
Skills
Sales Tracking
Rapport and relationship building
Brand-building strategies
Team Leadership
Strategic Planning
Marketing planning
Business Development
Sales Presentations
Database Maintenance
Certification
Completed devops training from UST Global
Timeline
Marketing and Sales Manager
Desai Homes
12.2024 - Current
Sales Manager
Sowparnika projects and infrastructure pvt Ltd
08.2024 - 11.2024
Sales Manager
Asset Homes Pvt Ltd
04.2022 - 07.2024
Digital marketing & marketing executive and electrical trainee
Sun homes
02.2019 - 08.2019
Business development and data entry
Neoito
06.2018 - 12.2018
DevOps Consultant
UST Global
03.2018 - 06.2018
Assistant Manager
Favourite Homes
9 2020 - 03.2022
High School Diploma -
St John's HSS
Electrical engineering
Anna University
Analyzing the Role of social media in Integrated Marketing Communications - International Marketing
UST Global
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