Ancita Soni

Core Responsibilities

Create and maintain product performance dashboards and reports in Tableau to monitor product metrics, customer behavior, and market trends.

Analyze user data and feedback to identify opportunities for product improvements and enhancements.

Collaborate with cross-functional teams, including product managers, engineers, and designers, to gather data requirements and develop data-driven product strategies.

Conduct A/B testing and user segmentation analysis to evaluate product features and optimize user experience.

Monitor and report on competitive product offerings, market trends, and customer preferences.

Principal Systems for reporting; Pendo, SalesForce, Tableau.

Specialist Responsibilities

Work closely with the product team to define and track product KPIs and metrics.

Conduct product usage analysis to identify usage patterns, user adoption rates, and areas for product optimization.

Provide insights and recommendations for new product development, pricing strategies, and feature prioritization.

Support the implementation and maintenance of product analytics tools and data infrastructure.

Collaborate with stakeholders to ensure data integrity and accuracy for product-related reporting and analysis.

• Proficient in using Agile Scrum methodologies via role of Agile Business Analyst: writing user stories, backlog grooming and prioritization of backlog items, execution of sprint planning and review, participation in all Scrum ceremonies
• Effective collaboration & participation in Product Management, Research, Teamwork and Collaboration
• Creating data models basis various critical business insights needed for various technical solution & business upgradation
• Worked under of all phases of SDLC methodologies like Waterfall and Agile
• Successfully participated in various Scrum Ceremonies by sharing opinions on process & product innovation
• Gained insights during designing ideas in relation to technical upgradation, co-ordinating with development team during development & post development maintenance as point of contact for business domain
• Experience in mapping business requirements & designing customized solutions with strong analytical skills & capabilities to analyze business practices and define optimal procedures Solution finding ability in collaboration with advanced process & data insights for taking right strategic decisions on various critical aspects of business with changing dynamics of market & requirements of business
• Deliverables-Business Requirement Document (BRD), Functional Specifications Document (FSD), Wireframes, Use Cases, User Stories, Data Mapping, Requirement Traceability Matrix (RTM).

• Business Requirements Gathering, Elicitation and Documentation, Liaising with Customer Stakeholders for AS-IS Analysis (Business Process/Application feature)
• Liaising with Technical Teams for Solution Scoping (TO-BE State), Conduction Gap Analysis, Feasibility Studies to define the scope and complexity of Change
• Creating User/Technical/Business Documentation for Customer, Technical and QA
• Lead Solution Prototype and Feature Demo's during Pre and Post Development phases
• Performed quality assurance (functional testing) and user acceptance testing (UAT) facilitating on-time & acclaimed “go-live” of the application
• Act center point of contact for all project activities liaising with delivery managers
• Business review meetings with business stakeholders sharing insights about effective business changes due to technical upgradation by presenting projects' insights in Business Review Meetings on periodic basis
• Domain's worked on- Healthcare, IT, Banking, Petroleum, Retails, Logistics, Cooperates, Aircraft industry (new Airport Setup in a different City)
• Deliverables- Business Requirement Document (BRD), Functional Specifications Document (FSD), Wireframes, Use Cases, Requirement Traceability Matrix (RTM), Business Case, Gap Analysis Document, Feasibility Analysis Document, Test Coverage Document, Release Notes, Training Slides, Marketing Collateral, User Manual, Task Simulation capturing, Web Help.

• Customer Needs Analysis, Application Analysis, End User Profile Analysis, Conducting interviews with Technical Subject Matter Experts
• Converting information to contextual content, Participate in Requirement and Solution Design workshops during Application Design phase
• Liaising with Customer Stakeholders for AS-IS Analysis (Business Process/Application feature)
• Liaising with Technical Teams for Solution Scoping (TO-BE State)
• Conducting Gap Analysis, Scope Analysis, Impact Analysis on Business Process using techniques like use case diagrams (UML), Context Diagram, BPMN, Flow charts & Requirement Analysis & Design Definition (RADD)
• Prioritization of requirements using MOSCOW and Business Value methods followed by documenting as BRD, FRD, Change Request
• Business review meetings with business stakeholders sharing insights about effective business changes due to technical upgradation by presenting projects' insights in Business Review Meetings on periodic basis
• Forecasting and Planning, Business Requirements, Customer Communication, Industry Trend Analysis, Stakeholder Communication, Six Sigma (yellow and white belt), UI/UX, Project Management Essentials
• Deliverables- Organizational Attribute Assessment, Impact Index Assessment, Risk Assessment, Change Effectiveness Assessment, RFP/RFI Response document (Requirements and Solutions section), Business Case, Functional Understanding Document, Gap Analysis Document, Feasibility Analysis Document, Service Articulation Presentation, Needs Assessment Questionnaire, Business Requirement Document (BRD), Functional Specifications Document (FSD), Wireframes, Use Cases, User Stories, Data Mapping, Requirement Traceability Matrix (RTM).