Andrew Knox

Dynamic and driven professional with a strong foundation in leadership, content creation, and digital communication, supported by hands-on experience in store management and the sports media industry. Proven ability to lead high-performing teams, manage full P&L responsibilities, and execute strategic plans that drive revenue growth and operational efficiency. Experienced in multimedia content production, live podcasting, and social media strategy, with a deep understanding of brand engagement and audience targeting. Adept at working under pressure, managing time effectively, and delivering results in both corporate and creative environments. Passionate about growing within the sports and media landscape through a role that leverages both analytical insight and creative execution.

• Google's digital marketing certificate, Gained in-depth knowledge of social media strategies, content marketing, and audience engagement., Learned best practices for building brand awareness, driving engagement, and optimizing content across various platforms., Acquired skills in social media advertising, campaign management, and audience targeting.
• Social Media Management, Currently manage three social media accounts, producing and scheduling weekly content to engage audiences and grow a follower base., Created and edited content for platforms such as TikTok, YouTube, and Instagram, focusing on brand consistency and audience engagement.
• Content Creation and Digital Marketing, Develop and implement digital marketing strategies that drive engagement and brand growth., Experience in producing multimedia content that resonates with target audiences, including podcast production, video editing, and graphic design.

• Photoshop
• Adobe Creative Cloud
• Powerpoint
• Video Equipment
• Excel

• GOOGLE DIGITAL MARKETING & E-COMMERCE

Alongside content creation, I’ve developed the ability to analyze metrics across Instagram, TikTok, and YouTube to identify what’s working and what needs improvement. I routinely review insights like engagement rates, reach, impressions, watch time, and audience demographics to refine strategy and optimize content performance. This ability to blend creativity with data has helped drive organic growth and build stronger digital communities

I manage four distinct social media accounts across Instagram, TikTok, and YouTube, each targeting different audiences and brand goals. This role involves content creation, editing, scheduling, and tailoring posts to fit each platform’s format and voice. I use analytics to guide strategy, optimize engagement, and maintain consistent growth. Managing multiple content calendars has sharpened my skills in digital marketing, time management, and audience development.

In my role as a manager, I’ve been responsible for overseeing daily operations while coordinating people, product, and performance across multiple moving parts. From managing scheduling and staffing needs to monitoring inventory levels and ensuring compliance with company policies, I’ve learned to balance short-term execution with long-term planning. This has honed my ability to lead with structure, make data-informed decisions, and deliver consistent, measurable results in fast-paced environments.