Summary
Overview
Work History
Education
Projects
Affiliations
Languages
Timeline
Generic

ANEESH BHAGAT

Noida

Summary

Dynamic Sales and Marketing professional with over 14 years of expertise in FMCD, Telecom, and E-commerce sectors, having worked with industry leaders such as Samsung, Jio, Airtel, AskMe.com anf Tech Mahindra. Proven track record in developing Direct to Customer and Go to Market strategies that enhance Customer Market Share and Revenue Market Share. Skilled in managing large cross-functional teams and driving successful channel management and alliances. Young Leader candidate for Accelerated Leadership Management Program with Airtel. Management Graduate from IIM Kozhikode and B. Tech. from NSIT, Delhi. Aiming to leverage leadership skills in a challenging role while pursuing further growth opportunities.

Overview

17
17
years of professional experience

Work History

Head D2C Business

Reliance Jio
Gurgaon
10.2016 - Current
  • Managed Direct to Customer Sales for Mobility, Fiber and Devices product lines.
  • Led fleet management for over 2000 lead fulfillment agents, including full-salaried, part-time salaried, distributor and freelance personnel.
  • Online Leads Fulfillment - Fulfillment of leads generated through owned online sources like jio.com, myjio app and other apps like jiomart, jiocinema, and other affiliates like Facebook, WhatsApp etc
  • Offline Leads Generation and Fulfilment - Leads generation through owned outlets like Reliance Smart Bazar etc, and non-traditional offline stores like kirana outlets, medical stores etc and fulfillment through home delivery
  • Built a capacity of handling 10000+ leads daily at an efficiency of >70% contributing to 40% of overall daily sales
  • Acquiring high revenue earning customers by providing services at their home or office who could not be acquired through traditional channels, contributing to increasing Net Customer Additions and Revenue Market Share
  • Delivering frills services at customers premise like choice numbers, family plans and premium postpaid services etc

Head Own Retail and Freelance Channel

Reliance Jio
Gurgaon
10.2016 - Current
  • Led sales and marketing for a retail channel with 96 direct stores and 17 large format stores.
  • Managed direct reports of 10 cluster managers and over 400 store staff with an annual turnover of 150 Crores.
  • Built a new channel consisting of 3500 freelance agents that acquired more than 400,000 customers each year.

Business Planning & Strategy

Reliance Jio
Gurgaon
10.2016 - Current
  • Strategy and planning to gain market share through acquisitions leading to higher revenue & customer market share
  • Mapped competitive landscape to identify telecom penetration opportunities and create actionable strategies.
  • Analyzed acquisition quality, sales channel productivity, depth and width of distribution for increasing channel efficiency
  • Strategically expanded networks through micro sites, ensuring uninterrupted customer service in decongested regions.

National Head Seller Sourcing and Seller Management: Mobiles Category (AGM)

Askme.com
Noida
01.2016 - 10.2016
  • Sourcing: Mobiles and Tablets for National, International & Regional Brands
  • Alliances: Responsible for Brand Alliance with top brands in Mobiles & Tablets industry
  • Seller lifecycle management: End to end management of Sellers from onboarding, listing, sales and ROI
  • Responsible for annual revenues of 720 Crores
  • Negotiation: With Brands and Sellers to ensure best pricing and deals across the ecommerce industry
  • Planning, Strategizing and Driving monthly revenue targets and sourcing plan wrt to Sellers, Brand & SKU levels
  • Responsible for managing 15 member National Sourcing Team based in across the country

Area Business Manager: Mobiles and Tablets

Samsung India Electronics Pvt. Ltd
Delhi
01.2014 - 01.2016
  • End to end Channel Management - Responsible for primary billing, stock norms, distributor infrastructure and distribution hygiene for handheld devices (Smart Phones, Feature Phones, Tablets and Accessories)
  • Regular Engagement, conceptualization and execution with Key Accounts (Exclusive Stores and Multi Brand Outlets) to maximize outlet sell-out and to maximize counter share, visibility share, CMS and RMS
  • Responsible for handling a total revenues of 170 Crores annually
  • Responsible for driving depth and width of distribution in the assigned region
  • Coaching and driving a team of 60 In-shop promoters, 15 sales executives to ensure excellent market service
  • Maintaining a strong market hygiene with respect to distribution management and brand visibility
  • Responsible for winning Customer and Revenue Market share
  • Achieved 50% counter sales share

Young Leader

Bharti airtel Ltd.
Hyderabad/Warangal/Vizag, AP
06.2011 - 01.2014
  • Candidate for airtel's Accelerated Leadership Management Program: Fast track career growth program for Management Trainees from Top Management Institutes in India and abroad offering cross functional exposure

Zonal Manager: Sales and Distribution

Bharti airtel Ltd.
Hyderabad/Warangal/Vizag, AP
06.2011 - 01.2014
  • Handled sales operations for prepaid products, DTH, and Airtel Money within the Vizag and Viziyanagaram regions.
  • Direct Reportees- 6 Territory Managers, 11 Super Stockists, 160 Rural Distributor, 3600 Retail Outlets
  • Responsible for handling a total revenue of 100 Crores annually
  • Demonstrated leadership and high performance, resulting in promotion to Zonal Sales Manager within six months.
  • Launched airtel money service in rural areas of Vizag and Vizianagaram districts.
  • Identified potential towns to initiate market expansion. Successfully launched 4 new towns
  • Optimized channel performance with structured engagement and efficient problem solving.

Territory Manager: Sales and Distribution

Bharti airtel Ltd.
Warangal, AP
06.2011 - 01.2014
  • Handled sales operations for various offerings including prepaid plans, data cards, DTH services and digital transactions in Warangal (AP).
  • Responsible for Channel Management - 3 Distributors, 600 Retailers, 12 FOS and 20 store promoters
  • Managing distribution hygiene - 150 DPL, Distributor and Retailer Stock norms and Channel Communication
  • Executed BTL marketing communications, enhancing brand visibility in the Warangal zone.

Marketing Manager -3G Data

Bharti airtel Ltd.
Andhra Pradesh
06.2011 - 01.2014
  • Developed go-to-market strategy for launching 3G data in major cities and towns in Andhra Pradesh.
  • Identified target consumers through handset segmentation targeting early adopters of 3G services.
  • Increased 3G sales by strategically positioning products in Data Champion Outlets.
  • Enhanced 3G data visibility across AP markets through BTL marketing activities.

DTH Distribution

Bharti airtel Ltd.
Andhra Pradesh
06.2011 - 01.2014
  • Enhanced Airtel Digital TV distribution in rural AP through effective use of established mobility resources.
  • Improved DPL and CPR ratios by roping in mobility retailers and reengineering roles of sales and service agencies
  • Executed process enhancement to track the location of installations based on mobility towers, ensuring better serviceability.

MBA Internship

S Tel Pvt. Ltd., Siva Ventures
Patna
04.2010 - 05.2010
  • Developed strategic initiatives resulting in higher usage rates, elevated revenues, and improved customer retention across Bihar and Jharkhand Telecom Circle.
  • Analyzed brand identity through a comprehensive audit, focusing on comparison with two closest competitors.
  • Crafted efficient beat plans for new territory of Nevada, Bihar.
  • Executed targeted BTL campaigns to enhance visibility of mobile VAS services in smaller urban areas.

Software Engineer: Siebel CRM

Tech Mahindra Ltd.
Pune
07.2007 - 05.2009
  • Supervised project maintenance and improvements for the Telecom Strategic Review initiative of British Telecom.
  • Managed a team of 4 technical associates, acting as the primary interface with the client for TSR project implementation at British Telecom.
  • Managed and led deployment of enhancements for the One Siebel Application.
  • Created and implemented an automated monitoring system to track the health of One Siebel application, ensuring constant availability.

Education

PGDM -

IIM Kozhikode
01.2011

B. Tech. - Instrumentation and Control Engineering

NSIT
Delhi
01.2007

Class XII - CBSE

Kendriya Vidyalaya Masjid Moth
Delhi
01.2003

Class X - CBSE

Kendriya Vidyalaya Masjid Moth
Delhi
01.2001

Projects

  • Sportskeeda (Absolute Sports Pvt. Ltd.), Delhi, Delhi, Live Project, (May 2010 -July 2010), Developed strategy for the first ever Indian Sports Website to expand by identifying online partners and sponsors
  • Sports and Education Promotion Trust, Calicut, Kerala, Live Project, (Oct 2009 - Dec 2009), Formulated Marketing Strategy for corporate funds & strategized for making SEPT a self-sustaining model
  • Netaji Subhas Institute of Technology, Delhi, Delhi, Project,(Jan 2007-May 2007) Constructed wireless rover, automatically runs on terrestrial surface avoiding obstacles using AI
  • Telecommunications India Ltd., Delhi, Delhi, Internship, (Jun 2006 - Aug 2006) Researched Virtual Private Networks, its applications and implementation in mobile environment

Affiliations

Elected Member - Backwaters Committee, IIM Kozhikode - Organized IIM Kozhikode’s flagship Cultural cum Management Fest – ‘Backwaters 2010’ in Jan’2010. Organized IIM Kozhikode’s flagship international B-school meet ‘Backwaters v2.10’ in Nov’2010. Conceptualized and organized various inter B-school competitions in Marketing, Strategy, Finance & HR verticals. Responsible for Sponsorship (achieved 50 Lakhs, highest ever in history of IIMK), Branding and Logistics. Organized various intra IIMK competitions & events - Dormwars(2009), Roobaroo(2010) & Konnect(2009,2010)

Administrator at Satya Bharti School, Village Mandhiya Rewari, Haryana, Airtel Young Leader Program - Oversaw day to day operations at the school and identified gaps in infrastructure, pedagogy and learning material. Visited nearby villages to meet parents of the students and Sarpanch to understand needs and shortfalls. Successfully organized a zonal level sports meet comprising 5 schools in the region. Participated in teaching the students and teachers, telling them more efficient methodologies. Provided recommendations to the zonal coordinator based on observations for long term sustainability

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Head D2C Business

Reliance Jio
10.2016 - Current

Head Own Retail and Freelance Channel

Reliance Jio
10.2016 - Current

Business Planning & Strategy

Reliance Jio
10.2016 - Current

National Head Seller Sourcing and Seller Management: Mobiles Category (AGM)

Askme.com
01.2016 - 10.2016

Area Business Manager: Mobiles and Tablets

Samsung India Electronics Pvt. Ltd
01.2014 - 01.2016

Young Leader

Bharti airtel Ltd.
06.2011 - 01.2014

Zonal Manager: Sales and Distribution

Bharti airtel Ltd.
06.2011 - 01.2014

Territory Manager: Sales and Distribution

Bharti airtel Ltd.
06.2011 - 01.2014

Marketing Manager -3G Data

Bharti airtel Ltd.
06.2011 - 01.2014

DTH Distribution

Bharti airtel Ltd.
06.2011 - 01.2014

MBA Internship

S Tel Pvt. Ltd., Siva Ventures
04.2010 - 05.2010

Software Engineer: Siebel CRM

Tech Mahindra Ltd.
07.2007 - 05.2009

PGDM -

IIM Kozhikode

B. Tech. - Instrumentation and Control Engineering

NSIT

Class XII - CBSE

Kendriya Vidyalaya Masjid Moth

Class X - CBSE

Kendriya Vidyalaya Masjid Moth

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