Aneesh Ramani
Alto-Porvorim
Summary
I am a digital marketing enthusiast & a diligent learner, who loves to explore the various aspects of paid digital marketing.
I have been working for the last 5 years in PPC Marketing & with a good hands-on experience on Search & Social Paid Ad Platforms along with added experience across Programmatic and Ad Networks.
Also, I have achieved great results in terms of performance for most of the clients that I am fortunate enough to work with.
With a Strong affinity towards Digital Strategy and optimization I have been providing ongoing management of marketing campaigns including analysis, optimization, monitoring, etc.
Throughout my career I have worked with over 30+ clients, small and large from various domains & provided best in class market performance marketing results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Performance Marketing Consultant
Merkle Singapore
07.2023 - Current
- Handed a team of 6+ members, to ensure timely delivery of campaigns and reports along with optimal performance
- Acted as the main client POC, handling communication and calls.
- Devised strategies to achieve performance marketing and overall client business goals.
- Monitored performance of campaigns across Search, Social, Programmatic and Ad Networks.
- Collaborated with clients to develop action plans to address specific challenges and objectives.
- Implemented strategies to take advantage of new opportunities.
- Evaluated existing systems and processes against industry best practices to enhance efficiency.
- Worked with a client based in the banking sector from the Philippines and helped them over achieve performance targets for all campaigns in 2023.
Performance Marketing Associate
Merkle Singapore
10.2022 - 06.2023
- Consistently exceeded KPIs by adeptly managing multiple objectives simultaneously, ensuring each campaign met or surpassed its designated targets.
- Successfully executed numerous conversion-based campaigns, consistently achieving high conversion rates while optimizing costs to ensure maximum ROI.
- Developed tailored media plans for various service lines, aligning strategies with performance data and industry benchmarks to optimize campaign efficacy and impact.
Digital Marketing Associate (Paid Ads)
Leapbuzz
08.2021 - 10.2022
- Compiled Media Plans for Paid ad campaigns across Google Search, Google Display and Social Platforms.
- Setup and monitored campaigns for best performance across Google Ads and social platforms including Meta, Twitter, TikTok, LinkedIn and Reddit.
- Actively involved in setting up and optimizing campaigns across DV360 and programmatic partners including Taboola and Outbrain.
- Communicated to client regarding performance updates and suggesting improvement on ongoing and future campaigns.
Digital Marketing Manager (SEO, SEM, Social Ads)
Digit Cure
08.2020 - 07.2021
- Conduct day-to-day coordination, planning, and implementation across Digital Marketing & Web Development teams
- Handle Google, Facebook & LinkedIn Ads independently
- Create Digital Growth plans for new prospects considering their business goals.
Digital Marketing Executive (SEM, SMM, Social Ads)
Growth Gravy
11.2019 - 08.2020
Digital Services Analyst (Google Ads)
Webware
04.2019 - 10.2019
Education
BE with Distinction - Electrical & Electronics
Goa Engineering College
01.2017
Skills
- Google Ads
- Social Media Ads
- DV360 & Programmatic Ads
- Ad Network Management
- Media Planning
- Google Analytics
- Search Engine Optimisation
- Email Marketing
- Team Management
- Client Communication
Certification
- Google Ads Search Professional
- Google Ads Video Professional
- Google Ads Display Professional
- Google Shopping Ads
- Display & Video 360
- Meta Certified Media Buying Professional
- Meta Certified Media Planning Professional
- Advanced Google Analytics
- Master Google Analytics, Tag Manager & Data Studio
Timeline
Performance Marketing Consultant
Merkle Singapore
07.2023 - Current
Performance Marketing Associate
Merkle Singapore
10.2022 - 06.2023
Digital Marketing Associate (Paid Ads)
Leapbuzz
08.2021 - 10.2022
Digital Marketing Manager (SEO, SEM, Social Ads)
Digit Cure
08.2020 - 07.2021
Digital Marketing Executive (SEM, SMM, Social Ads)
Growth Gravy
11.2019 - 08.2020
Digital Services Analyst (Google Ads)
Webware
04.2019 - 10.2019
BE with Distinction - Electrical & Electronics
Goa Engineering College
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