ANEESH S G
Lead Generation Manager
Bengaluru
Summary
Dynamic, results-driven Business Development Manager with over 11 years of experience in driving revenue growth, managing sales pipelines, and cultivating long-term client relationships across North America, EMEA, and APAC markets. Expertise in developing new markets, executing lead generation campaigns, and achieving double-digit revenue growth through innovative sales strategies and customer-focused solutions. Recognized for building and mentoring high-performance sales teams, optimizing CRM processes, and implementing data-driven outreach initiatives that consistently surpass KPIs. Proficient in stakeholder management, consultative selling, and aligning cross-functional teams to meet business objectives while maintaining a strong commitment to exceptional customer service and sustainable business expansion.
Overview
13
13
years of professional experience
7
7
Certificates
4
4
Languages
Work History
Lead Business Development Manager
Technicolor Group
08.2023 - Current
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
- Led employee relations through effective communication, coaching, training, and development.
Senior Lead Generation Specialist
Pole To Win Inc.
11.2016 - 08.2023
- Developed and maintained a robust sales pipeline that drove a 30% increase in sales and reduced churn by 15%.
- Managed Salesforce-based lead distribution, account assignments, and weekly forecasting for transparent pipeline reporting to C-suite stakeholders.
Sales & Marketing Associate
Zinnov Management Consulting
06.2015 - 10.2016
- Conducted in-depth company profiling and lead verification, enhancing database accuracy by 30% and increasing the quality of sales outreach.
- Coordinated lead generation and prospecting activities for industry events and conferences, delivering warm leads to the sales team for immediate follow-up.
- Managed Salesforce data cleanup and implemented standardized processes, leading to a 20% improvement in CRM data integrity.
- Assisted in creating targeted email marketing campaigns that supported broader media strategies, driving a 20% uplift in qualified leads.
Market Research Analyst
Research Fox Consulting Inc.
04.2014 - 05.2015
- Researched new market opportunities and created actionable insights to support sales campaigns and product positioning.
- Cold-called potential clients to generate new business meetings, contributing to pipeline growth.
- Produced market reports analyzing trends, buyer behavior, and competitor performance to guide client strategy.
Marketing Associate
Skydream Consulting
01.2013 - 01.2014
- Executed targeted outbound marketing campaigns and email sequences that increased customer acquisition by 15% in under six months.
- Assisted in developing marketing collateral and sales enablement materials for prospect engagement.
Education
Certification - Social Media Marketing
National Institute of Digital Marketing
Bengaluru01.2016
Master of Business Administration - Sales & Marketing
Indian Institute of Planning And Management
Bengaluru01.2013
Bachelor's of Commerce - Commerce & Computer Applications
Kerala University
Trivandrum01.2010
Skills
Strategic business development
Collaborative team management
Prospective client outreach
Customer engagement
Client engagement strategies
Building client rapport
Competitive landscape evaluation
Sales growth strategies
Performance tracking and analysis
Strategic relationship building
Cultivating strong partnerships
Effective decision-making
Certification
Advanced Lead Generation – LinkedIn Learning
Awards
Excellence Award – Zinnov Management Consulting, Recognized for top performance in lead generation and team contribution.
CORE COMPETENCIES
- Business Development & Sales Strategy: Market Expansion, Revenue Growth, Key Account Management, Strategic Partnerships, P&L Ownership, Go-To-Market Plans
- Lead Generation & Pipeline Management: Prospecting, Cold Calling, Outbound & Inbound Sales, Data Mining, Email Campaigns, CRM Workflows, Demand Generation
- Customer Service & Relationship Management: Client Retention, Customer Success Programs, Issue Resolution, Upselling & Cross-selling, Contract Renewals, SLA Management
- Leadership & Team Development: Team Building, Sales Training, Performance Reviews, KPI Monitoring, Coaching & Mentorship, Cross-Department Collaboration
- Analytical & Research Skills: Market Research, Competitive Intelligence, Trend Analysis, Sales Forecasting, Data-Driven Decision Making
- CRM & Tools: Salesforce, HubSpot, Zoho CRM, LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Mailchimp, Lead411, RocketReach, Email Hunter
- Communication & Presentation: Consultative Selling, Negotiation, Proposal Development, RFP Responses, Executive Presentations, Stakeholder Engagement
Accomplishments
- Excellence Award – Zinnov Management Consulting
- Recognized for top performance in lead generation and team contribution- PTW International
Timeline
Generative AI Foundations Certificate
08-2025
Lead Business Development Manager
Technicolor Group
08.2023 - Current
Senior Lead Generation Specialist
Pole To Win Inc.
11.2016 - 08.2023
Sales & Marketing Associate
Zinnov Management Consulting
06.2015 - 10.2016
Market Research Analyst
Research Fox Consulting Inc.
04.2014 - 05.2015
Marketing Associate
Skydream Consulting
01.2013 - 01.2014
Certification - Social Media Marketing
National Institute of Digital Marketing
Master of Business Administration - Sales & Marketing
Indian Institute of Planning And Management
Bachelor's of Commerce - Commerce & Computer Applications
Kerala University