ANEESH S G
Lead Generation Manager
Bengaluru
Summary
Dynamic, results-driven Business Development Manager with over 11 years of experience in driving revenue growth, managing sales pipelines, and cultivating long-term client relationships across North America, EMEA, and APAC markets. Expertise in developing new markets, executing lead generation campaigns, and achieving double-digit revenue growth through innovative sales strategies and customer-focused solutions. Recognized for building and mentoring high-performance sales teams, optimizing CRM processes, and implementing data-driven outreach initiatives that consistently surpass KPIs. Proficient in stakeholder management, consultative selling, and aligning cross-functional teams to meet business objectives while maintaining a strong commitment to exceptional customer service and sustainable business expansion.
Overview
13
13
years of professional experience
7
7
Certificates
4
4
Languages
Work History
Lead Business Development Manager
Technicolor Group
08.2023 - Current
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
- Led employee relations through effective communication, coaching, training, and development.
Senior Lead Generation Specialist
Pole To Win Inc.
11.2016 - 08.2023
- Developed and maintained a robust sales pipeline that drove a 30% increase in sales and reduced churn by 15%.
- Managed Salesforce-based lead distribution, account assignments, and weekly forecasting for transparent pipeline reporting to C-suite stakeholders.
Sales & Marketing Associate
Zinnov Management Consulting
06.2015 - 10.2016
- Conducted in-depth company profiling and lead verification, enhancing database accuracy by 30% and increasing the quality of sales outreach.
- Coordinated lead generation and prospecting activities for industry events and conferences, delivering warm leads to the sales team for immediate follow-up.
- Managed Salesforce data cleanup and implemented standardized processes, leading to a 20% improvement in CRM data integrity.
- Assisted in creating targeted email marketing campaigns that supported broader media strategies, driving a 20% uplift in qualified leads.
Market Research Analyst
Research Fox Consulting Inc.
04.2014 - 05.2015
- Researched new market opportunities and created actionable insights to support sales campaigns and product positioning.
- Cold-called potential clients to generate new business meetings, contributing to pipeline growth.
- Produced market reports analyzing trends, buyer behavior, and competitor performance to guide client strategy.
Marketing Associate
Skydream Consulting
01.2013 - 01.2014
- Executed targeted outbound marketing campaigns and email sequences that increased customer acquisition by 15% in under six months.
- Assisted in developing marketing collateral and sales enablement materials for prospect engagement.
Education
Certification - Social Media Marketing
National Institute of Digital Marketing
Bengaluru01.2016
Master of Business Administration - Sales & Marketing
Indian Institute of Planning And Management
Bengaluru01.2013
Bachelor's of Commerce - Commerce & Computer Applications
Kerala University
Trivandrum01.2010
Skills
Strategic business development
Certification
Advanced Lead Generation – LinkedIn Learning
Awards
Excellence Award – Zinnov Management Consulting, Recognized for top performance in lead generation and team contribution.
CORE COMPETENCIES
- Business Development & Sales Strategy: Market Expansion, Revenue Growth, Key Account Management, Strategic Partnerships, P&L Ownership, Go-To-Market Plans
- Lead Generation & Pipeline Management: Prospecting, Cold Calling, Outbound & Inbound Sales, Data Mining, Email Campaigns, CRM Workflows, Demand Generation
- Customer Service & Relationship Management: Client Retention, Customer Success Programs, Issue Resolution, Upselling & Cross-selling, Contract Renewals, SLA Management
- Leadership & Team Development: Team Building, Sales Training, Performance Reviews, KPI Monitoring, Coaching & Mentorship, Cross-Department Collaboration
- Analytical & Research Skills: Market Research, Competitive Intelligence, Trend Analysis, Sales Forecasting, Data-Driven Decision Making
- CRM & Tools: Salesforce, HubSpot, Zoho CRM, LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Mailchimp, Lead411, RocketReach, Email Hunter
- Communication & Presentation: Consultative Selling, Negotiation, Proposal Development, RFP Responses, Executive Presentations, Stakeholder Engagement
Accomplishments
- Excellence Award – Zinnov Management Consulting
- Recognized for top performance in lead generation and team contribution- PTW International
Timeline
Generative AI Foundations Certificate
08-2025
Lead Business Development Manager
Technicolor Group
08.2023 - Current
Senior Lead Generation Specialist
Pole To Win Inc.
11.2016 - 08.2023
Sales & Marketing Associate
Zinnov Management Consulting
06.2015 - 10.2016
Market Research Analyst
Research Fox Consulting Inc.
04.2014 - 05.2015
Marketing Associate
Skydream Consulting
01.2013 - 01.2014
Certification - Social Media Marketing
National Institute of Digital Marketing
Master of Business Administration - Sales & Marketing
Indian Institute of Planning And Management
Bachelor's of Commerce - Commerce & Computer Applications
Kerala University
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