Aneesh Venkataraman

Key Initiatives:

• Mapped customer stakeholders across levels i.e., SE, GBS, Sales, PMMs, TPS and R&D
• Identified backlog opportunities with delayed product cycle, non-existent product support, expedited & secured deals worth $1.5M
• Worked on account heatmap, identified market trends, TAM, to baseline & channelize account activity
• Led Focus Account initiatives for Media/Entertainment/E-Commerce, generated revenue funnel: $3M
• Identified regional channel partners engaged in the accounts, scheduled meetings for GTM
• Connected with ecosystem partners like: Shopify, Google Tag Manager, Apps Flyer, Branch etc. for a joint GTM
• Delivered 119% achievement in H1 FY22

Key Projects:

• Workforce Transformation created & piloted knowledge transfer for Monetization Product Operations with initial batch of 10 resources across India, Israel, Russia and Singapore.
• Delivered Secure, consistent Work from Home experience, improved Solutions Engineering Focus Account performance.
• Delivered Revenue Worth $650k for a large E-Commerce Client in Singapore. Framed S2S API solution, prepared API infrastructure readiness timeline, and pipeline automation via Tiktok Marketing API
• Secured Deal worth $350k for an E-Commerce Client by rewiring Data Agreement Policy in collaboration with Bytedance Legal Team with enhanced operational efficiency through Solutions Engineering Key Accounts initiative, reduced SLA & improved mTRT + CSAT

Achievements:

• Received back to back M+ Ratings in the Annual Reviews
• Received accolades from Leadership Team for exhibiting Bytestyle attributes in various Bi-Monthly Cycles
• Successfully completed Bytedance Code of Conduct, Compliance and Ethics modules
• Technical Article contributer in Byte Internal Forums and published Articles on DMP and Audience ID hashing

• Project: AdRoll, Facebook Business Manager, D&V 360, Google Ads, GTM, DCM, and GAD
• Role: Ad Ops Associate 3, handled 50+ publisher and advertising accounts across different ad platforms (including FB and Instagram) with budgets in the range of 100K - 500K USD
• Achievements:
• Strategic partnership, team building activities and resource transition were cohesively part of the daily schedule
• Provided in house ad tech training to other individual contributors and sales team
• Worked on various platforms namely, D&V 360, GAD, Google ads, AdRoll, Appnexus, Rubicon, OpenX, DCM and GTM
• Handled Tier 1 accounts namely: Twitch, Kelly blue book (KBB), Ebay, Netflix, Pinterest, Ad Council, MotorTrend, AdZerk

• Project: Google Ad Manager (DFP and AdX - Sell Side)
• Role: Senior Process Associate, managing various accounts via Google Ad Manager (GAD) with budgets amounting to 800K USD
• Achievements:
• Partnered with Account Managers and stake holders to monetize their inventories using Ad Manager 360
• Handled Tier 1 clients namely: DMS Group, Jump start, GTxcel, UBM Medica, National Jewelers (NJ)
• Mentored new comers and enabled them to become billable headcount for the process
• Consistently maintained metrics namely: CSAT, TAT, FCR, mTRT and Quality

• Project: DoubleClick Campaign Manager (DFA6, DCM) and DBM (D&V 360) ~ GMP
• Role: Business Process Associate, managed various accounts across the Google marketing platform namely DCM and DBM with budgets amounting to 500K USD
• Handled Tier 1 clients namely: Ogilvy, WPP group, Publicis, Cadreon, Denstu Agencies
• As a Cross product POC, assisted Account Managers and stake holders in seamlessly running campaigns across GMP.
• Mentored new comers and enabled them to become billable headcount for the process
• Consistently maintained metrics namely: CSAT, TAT, FCR, mTRT and Quality

• Assisting global high revenue generating sellers on Amazon.com
• Helping sellers with their listings on Amazon.com
• Fixing sellers missing inventory by partnering with internal shipment teams
• Overall handling/assisting sellers with their Amazon seller central account
• Consistently maintained metrics namely: CSAT, TAT, FCR, mTRT and Quality
• Productivity of 33 tickets on a daily basis with monthly targets of 700 tickets across FBA and non-FBA NA queue
• Managed seller central accounts with budgets to the tune of 250K USD

Project: Industrial Internship Role: Exhaustive study of LCV vehicles from Protoshop unit to the final testing unit at Nissan- AshokLeyland Plant

Role: Hands on experience with overhauling of internal combustion engines

• Role: Theoretical, and practical study of Automobiles.