Aneesha Pareeth

Key Responsibilities:

• Lead and manage the regional Business Development and Compliance teams, ensuring seamless coordination between recruitment, admissions, and CAS processes.
• Spearhead strategic business development initiatives across India to drive student recruitment for Law, Business, and Postgraduate programs.
• Cultivate and manage relationships with key recruitment partners, agencies, and school networks to build long-term partnerships aligned with ULaw’s vision.
• Plan and execute region-specific student outreach campaigns, webinars, career fairs, and counselor engagement sessions to enhance brand visibility.
• Work collaboratively with marketing and admissions teams to align recruitment strategies, track conversion funnels, and optimize application-to-CAS ratios.
• Provide market insights, competitor benchmarking, and partner performance data to guide ULaw’s regional strategies.
• Deliver training and support to agent partners, ensuring they are well-versed in ULaw’s offerings, application process, and USPs.
• Represent ULaw at high-impact education events, institutional collaborations, and partner meetings to strengthen regional presence.
• Monitor CAS issuance, visa trends, and student onboarding processes to ensure a smooth transition from offer to enrollment.

Key Achievements:

• Successfully launched new partnerships in Tier 2 and Tier 3 cities, contributing to a 30%+ growth in offer letters within the first intake cycle.
• Played a pivotal role in conceptualizing and delivering targeted events like LEAD - ULaw and Partner Training Refreshers, improving engagement and conversion quality.
• Drove alignment with top-performing agents leading to record CAS deposits and highest intake yield from India.

• Oversee and conduct the various student recruitment activities conducted by University of Wollongong in South Asia
• Manage and oversee in-region recruitment activities of all direct reports (in-region recruiters) and monitor activity and outcomes on a consistent basis establishing structures for communication and reporting;
• Conduct ongoing, in-depth market research and produce market briefs that will inform decision making for recruitment efforts.
• Report on the anticipated costs of activities and the target recruitment objectives to demonstrate the return on investment;
• Maintain updated agent contracts, assess productivity, adjust targets, and establish new agent agreements in all designated markets as part of the enrollment strategy and growth projections;
• Provide mentorship to team members and ensure that they feel supported and have the tools needed to succeed.

• Managed recruitment and marketing activities for the university extensively across different regions in India.
• Supported university partners through education fairs, training activities and student engagement sessions.
• Identified new potential partners in the region and on-boarded them. Also helped the university in mitigating and streamlining the agent performances.
• Served as a Student Advisor, helping students to more clearly define and follow their academic path.
• Worked on identifying potential colleges and universities for partnership and signed MOU with them.
• Widely engaged in school outreach activities targeting on garnering credible UG students.
• Supporting university on eliminating non credible candidates from high risk markets through credibility interviews.
• Engaging in alumni outreach, offer holder sessions, partner appreciation events in the region to keep the university in limelight.

• Generating applications for the University from South India Market.
• Participating in Education Fairs representing the University organized by different agent partners and schools.
• Coordinating with the application department for Offer Letters and other aid for students.
• Closely working with Canada Head and Marketing Head (India) for strategies and Policy Making.