Anez Saifuddin
Mumbai
Summary
Insurance professional with over 15 years of expertise in corporate broking, B2B2C distribution, and rural market strategy. Currently spearheading rural and cooperative initiatives as Senior Vice President at EDME Insurance Brokers. Proven track record in revenue generation, innovative insurance models, and strategic partnerships within the cooperative banking sector. Skilled in scaling operations, developing unique insurance solutions, and leading cross-functional teams through transformative processes.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Vice President - Insurance & Rural Strategy
EDME Insurance Brokers Ltd.
Mumbai
04.2025 - Current
- Leading EDME's expansion into cooperative and rural segments, designing embedded insurance + wellness ecosystems.
- Developed GTMs for Group Credit Life, Hospicash, EMI Protect & Cyber Insurance via cooperative bank integrations.
- Orchestrated federation tie-ups across Maharashtra and enabled digital onboarding, claims concierge, and retention protocols.
- Created tech-driven B2B2C workflows for recurring monetization through WhatsApp and CRM-based journeys.
SR VP - Products
Finhaat Insurance Broking Pvt Ltd
Mumbai
11.2022 - 04.2025
- Built core product structures for group insurance in the cooperative and fintech segments.
- Drove insurer alignments, product innovation, sales enablement, and analytics-backed distribution strategies.
SR Vice President
CRC Insurance Broking Pvt Ltd
Mumbai
08.2021 - 08.2022
- Established insurer relationships, managed key corporate accounts, and oversaw client servicing and product placement.
Vice President - Corporate
Emedlife Insurance Brokers
01.2019 - 08.2021
- Led employee benefit vertical, built tech integrations including an in-house medicalclaim app, and scaled B2B partnerships.
Vice President - Corporate & SME Solutions
Abhivridhi Insurance Broking Pvt Ltd
09.2016 - 01.2019
- Built Mumbai branch operations, managed P&L, created insurer alliances, and lowered cost of acquisition through strategic planning.
DGM - Corporate & SME Solutions
03.2015 - 09.2016
- Managed large clients and their retention with tailored risk programs and high-touch servicing models.
Business Head
Aspire Insurance Brokers
08.2014 - 03.2015
- Built and led new business verticals, acquired marquee accounts, and drove underwriting strategy for niche sectors.
Manager to AVP
08.2011 - 08.2014
- Fast-tracked promotions due to high performance; built rapport with PSU insurers; anchored growth in Mumbai region.
Asst. Sales Manager - Insurance Broking
03.2007 - 08.2011
- Worked across Religare, Endeavour, and Aditya Birla Group in business development and key relationship roles.
Management Trainee
The Ashoka at Glasgow
11.2005 - 01.2007
- Hospitality management experience with The Ashoka Group (UK) - developed operational and leadership skills in a multicultural setting.
Education
Post Graduate Diploma - Hotel Management
London College of Business Mgmt
UK01.2005
Higher National Diploma -
Glasgow College of Nautical Studies
01.2003
Skills
- Rural insurance distribution
- B2B2C model integration
- Wellness and membership
- Cooperative bank alliances
- Strategic partnerships
- Claims innovation
- GTM strategy
- Product development
- Team building
- Client engagement
- Revenue ownership
- Tech-led delivery
- Market analysis
- Digital transformation
Certification
- LIII, Insurance Institute of India - 2023
- IRDAI Licensed Broker (Corporate & Individual)
Languages
English, Hindi, Marathi
Hobbies and Interests
Insurance Innovation, Rural Development, Wellness Tech, Travel, Public Speaking
Websites
Timeline
Senior Vice President - Insurance & Rural Strategy
EDME Insurance Brokers Ltd.
04.2025 - Current
SR VP - Products
Finhaat Insurance Broking Pvt Ltd
11.2022 - 04.2025
SR Vice President
CRC Insurance Broking Pvt Ltd
08.2021 - 08.2022
Vice President - Corporate
Emedlife Insurance Brokers
01.2019 - 08.2021
Vice President - Corporate & SME Solutions
Abhivridhi Insurance Broking Pvt Ltd
09.2016 - 01.2019
DGM - Corporate & SME Solutions
03.2015 - 09.2016
Business Head
Aspire Insurance Brokers
08.2014 - 03.2015
Manager to AVP
08.2011 - 08.2014
Asst. Sales Manager - Insurance Broking
03.2007 - 08.2011
Management Trainee
The Ashoka at Glasgow
11.2005 - 01.2007
Post Graduate Diploma - Hotel Management
London College of Business Mgmt
Higher National Diploma -
Glasgow College of Nautical Studies
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