angad kumar

I lead the Eastern Uttar Pradesh operations for CSIL, focusing on Launching their Business in white space area, Prepared the strategy for further growth, Motivating team for operational excellence and market expansion.

My responsibilities includes:
Strategic Leadership: Developing and implementing strategies for Brand Launching in white space to enhance market penetration and sales performance in the region.

Team Management: Appointing & handling large size team, ensuring their alignment with organizational goals, and fostering a culture of discipline, trust, and continuous learning for mutual growth.

Market Analysis: Conducting thorough market research with my techsavy skills to identify growth opportunities, particularly in emerging markets.

Stakeholder Engagement: Building and maintaining strong relationships with key stakeholders, including Technocrats, Contractors, suppliers, and clients, to ensure seamless operations and customer satisfaction.

Innovation and Technology Integration: Leading initiatives to incorporate cutting-edge technology in our processes, enhancing efficiency of manpower by educating about innovative marketing approach and enablers of the company to streamline the process.

Ethics and Values: Upholding the core values of the organization, prioritizing ethics, trust, and value in every decision and action.

My role at Captain Steel India Limited allows me to leverage my expertise and rich experience for capturing the substantial market share in building materials industry with sustainable growth and ultimately making a significant impact in the region's growth.

Elevated branch sales by 110%.

Implemented strategies that boosted premium product sales, achieving a 15% growth in premium volume, and increased the premium product percentage from 31% to 47%.

Spearheaded the creation and implementation of a Dealer Dashboard for daily performance updates, contributing significantly to the company’s DEN 2 Objective. This tool has been instrumental in providing dealers and subordinates with insights into their performance and areas for improvement.
Successfully led the relaunch of Duraguard F2F, aligning the Business Development team with sales and influencer strategies. This initiative surpassed last year's premium quantity in December 2023 and is expected to yield a minimum of 15% growth in premium volume by the fiscal year-end.
Fostered a positive work environment and built strong relationships with team members.

Implemented a 100% rake / Sales Order basis supply system, enhancing the NODT.

Enhanced collaboration between cross-functional teams, reducing execution time and preventing sales loss. This effort also improved brand credibility through clear communication regarding discounts, branding, and marketing support.

Played a key role in promoting the cross-selling of High Margin products like Modern Building Material (Construction Chemical & Cover-block), thereby augmenting overall revenue to 0.34% of cement sales volume.

Successfully escalated branch sales from a starting average of 1300 MT to an all-time high of 6200 MT, leaving the branch at a robust average of 5400 MT.
Increased premium product sales significantly, from 300 MT to 2000 MT, achieving a remarkable 37% in premium product sales.
Expanded the functional network dramatically, growing from 34 to 103 points, which significantly enhanced market reach and penetration.
Efficiently managed the distribution of product mix in the market, effectively mitigating intra-brand competition and accelerating the Share of Wallet (SOW) at counters while boosting their profitability.
Consistently maintained premium product sales at 37%, ensuring a stable and high-value product mix.
Addressed and resolved pricing issues in border areas, leading to a notable increase in market share in those challenging regions.
Significantly strengthened the sub-dealer network, which resulted in increased market depth and broader reach.

Successfully led the relaunch of the JSW brand with the introduction of a new product, “JSW COMPOCEM,” marking a significant milestone in the brand's portfolio expansion.
Devised and executed a comprehensive strategy to shift customer preference from Ordinary Portland Cement (OPC) to Portland Composite Cement (PCC), capitalizing on the unique selling proposition of “Green Cement.”
Accomplished a remarkable feat by escalating sales volume from zero to 3500 MT, demonstrating exceptional market penetration and sales prowess.
Skillfully managed and optimized limited resources characteristic of a startup environment. Adapted to constraints in branding, discounts, and marketing strategies by emphasizing unique offerings like market monopoly, reduced competition, and exclusive area allotment during the initial phase.
Actively participated in community support initiatives during the COVID lockdown. Collaborated with local dealers and the company to provide essential grocery packets to influencers (masons, laborers, etc.) who were stranded at their workplaces, showcasing a commitment to social responsibility and community engagement

I had the opportunity to experience the merger changes within the organization firsthand, having joined OCL INDIA LIMITED prior to its merger with DALMIA CEMENT EAST LIMITED. Upon assuming responsibility for the depot, my primary focus was expanding our reach by strengthening the network. This initiative aimed to address the market gap created by competitors withdrawing PSC cement.

To achieve this, I successfully increased cross-selling of KONARK & DALMIA products by establishing new channel partnerships. These efforts ultimately contributed 10% to the company's total state sales volume.

Additionally, through intensive micro market mapping to identify untapped opportunities, we achieved approximately 23% market share. Simultaneously, I actively promoted the brand at a premium price point.

I began my career in the cement industry as a Sales Representative in Bettiah, where I was responsible for developing the company's Sub Dealer network. This involved connecting them with Wholesaler Dealers and providing sales assistance to expand their market reach and penetration. During this time, I honed my marketing and sales skills, including negotiation, communication, organizing sales meetings, customer satisfaction, issue resolution, and building strong relationships with channel partners.

Based on my outstanding performance at Nawada, Bettiah & Patna, I was promoted to Sales Officer for Chhapra.

Upon assuming my new role in Chhapra, I persuaded the Sales Promoter to include PSC in our product mix to broaden our customer base. Given Saran's existing preference for PPC, I educated Dealer's to actively promote PSC. This strategy proved successful, and within six months, the depot began selling one rake of PSC in the Saran location, which significantly increased the company's reach and sales volume.

• Built broadcast storylines to interest listeners and grow station audience.
• Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
• Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings, and other items of interest.
• Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.