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Hi, I’m
Anika Goyal
Brand and Influencer Marketing Specialist
Mumbai,Maharashtra
Websites
Summary
Professional marketer with over 13 years' expertise creating and carrying out go-to-market strategies. offers ROI-driven influencer campaigns on a regular basis. Dedicated marketing specialist with the skills to create social media strategies and marketing campaigns that achieve brand goals. Excellent detail-orientedness and a creative approach. Experienced marketing professional with a wealth of knowledge in creating, maintaining, and managing campaigns. possess a broad and prospective skill set that is helpful to sticking to marketing best practices and ideas.
Overview
13
years of professional experience
11
years of post-secondary education
1
Certificate
Work History
Edelman, Mumbai, MH
Associate Vice President, Influencer Marketing
05.2022 - Current
Job overview
- Developed and implemented an influencer marketing approach that resulted in a campaign reaching over 12 million people.
- Designed and oversaw a fruitful influencer marketing strategy for four HUL brands, including those in the beauty and home care industries.
- Delivering social media campaigns consistently across all platforms with an engagement rate of at least 2.5% and a CPR of 0.8
MX Player Pvt Ltd, Mumbai, Maharashtra
Product Marketing Manager
02.2021 - 02.2022
Job overview
- Developed a thorough Live stream relaunch strategy that, in the first quarter, brought the bounce rate down to under 50%.
- Creative strategy and planning for performance ads
- CLM-based activities, incentive-based campaigns, and social media content for MX Takatak and MX Player are all used to generate in-app growth metrics.
ByteDance India, Pvt Ltd, Mumbai, MH
Growth Marketing Specialist
03.2020 - 01.2021
Job overview
- I oversaw Resso's influencer marketing initiatives, which brought in more than 50000 new users in just two months.
- Through Appsflyer and internal Bytedance tracking platforms in India, Brazil, and the Middle East and North Africa, influencer marketing activities for all ByteDance products in India that supported DNU growth were monitored.
- To increase active users and app engagement via social media channels, growth hacking methods for music promotions were developed.
Cab Experiences, Meraki Communications Pvt. Ltd, Mumbai, Maharashtra
Senior Manager - Concepts, NBD & Client Servicing
12.2017 - 02.2020
Job overview
- For Google, YouTube, Facebook, DBS Bank, and FCB Ulka, strategy, planning, and execution of brand-led experiential events as well as digitally amplifiable material for businesses are provided.
- Generating sponsorship income for intellectual property and successfully completing projects with expenditures above one crore
Times, Internet Limited, Mumbai, Maharashtra
Deputy Manager, MediaNet Sales
02.2014 - 09.2015
Job overview
- Business Development, Creative Writing and Advertorial Planning for Times of India City based supplements specialising in Films and Celebrity news content
- Executed print campaigns of over INR 50 Lacs for big ticket movies
- Successfully performed on key Production House accounts to execute promotional editorial content in publication like Bombay and Delhi Times, Mumbai Mirror, Navbharat Times and more
Previous Experience
Assistant Manager, Cream Events
March 2010 to September 2013
Mumbai
Executive, IHCL
August 2009 to March 2010
Mumbai
Education
Purdue University , West Lafayette, Indiana
Post Graduate Diploma from Digital Marketing
06.2022 - Current
William Carey University , Shillong, ML
Bachelor of Arts from Psychology And Political Sciences
06.2005 - 04.2008
Jai Hind College , Mumbai, MH
Higher Secondary from Arts
06.2003 - 04.2004
St. Joseph's Convent , Pune, MH
Secondary School Certificate
06.1995 - 01.2002
Skills
Influencer Marketing
Interests
Trained in Bharatnatyam and Latin American dance forms
Trained Bartender, now enjoy mixing for close friends and family
Accomplishments
Project Head for the first Pinkathon Marathon in Mumbai
Certification
Post Graduate Diploma, Digital Marketing
Timeline
Post Graduate Diploma, Digital Marketing
01-2023
Purdue University
Post Graduate Diploma from Digital Marketing
06.2022 - Current
Associate Vice President, Influencer Marketing
Edelman
05.2022 - Current
Product Marketing Manager
MX Player Pvt Ltd
02.2021 - 02.2022
Growth Marketing Specialist
ByteDance India, Pvt Ltd
03.2020 - 01.2021
Senior Manager - Concepts, NBD & Client Servicing
Cab Experiences, Meraki Communications Pvt. Ltd
12.2017 - 02.2020
Deputy Manager, MediaNet Sales
Times, Internet Limited
02.2014 - 09.2015
William Carey University
Bachelor of Arts from Psychology And Political Sciences
06.2005 - 04.2008
Jai Hind College
Higher Secondary from Arts
06.2003 - 04.2004
St. Joseph's Convent
Secondary School Certificate
06.1995 - 01.2002
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