Aniket A. Patil
Navi Mumbai
Summary
Marketing Automation Specialist with 10+ years of experience in designing, executing, and optimizing multi-channel lifecycle campaigns. Skilled in Marketo, Salesforce, Cheetah Digital, and Acoustic Campaigns, with expertise in lead nurturing, segmentation, and campaign performance optimization. Adept at collaborating with cross-functional teams, maintaining data hygiene, and driving conversions through persona-based strategies.
Overview
14
14
years of professional experience
Work History
Marketing Automation Specialist
University of the People
03.2025 - Current
- Collaborating with cross-functional teams to design, build, test and optimize multi-channel lifecycle campaigns using Marketo
- Monitor and manage segmentation to drive high-quality leads through the funnel, improve engagement and maximize conversions
- Create and optimize persona-based nurture programs to engage and convert applicants
- Proactively identify gaps and needed improvements in marketing automation programs
- Ensure data hygiene and quality within Marketo
- Create and maintain processes and procedures documentation
Email Specialist
Acoustic
07.2023 - 03.2025
- Led end-to-end campaign execution including development, testing, and deployment.
- Ensured timely, high-quality, and cost-efficient delivery of campaign programs.
- Collaborated with clients and teams to implement deliverability solutions and best practices.
- Managed ISP relations (whitelisting, feedback loops, escalations, spam filtering).
- Partnered with Relationship Managers to design client-focused service strategies.
- Resolved account issues by conducting root cause analysis, developing action plans, and ensuring client communication.
Senior Deployment Specialist
Cheetah Digital
01.2019 - 02.2023
- Configured marketing campaigns and built database segments via Marketing Suite / Cheetah Mail.
- Developed responsive HTML email templates and dynamic content using Photoshop and coding from scratch.
- Executed SMS campaigns, nurture flows (welcome, sign-up, abandon cart, transactional).
- Conducted A/B testing for subject lines and deployed campaigns with segmentation logic.
- Generated detailed campaign reports to identify trends and improve inbox placement.
- Acted as Subject Matter Expert, mentoring team members on HTML setup, segmentation, and campaign briefing.
Senior Analyst – Email Campaigns
eClerx Services Ltd.
01.2014 - 12.2018
- Implemented multi-channel email campaigns using Marketo, ensuring responsive design and cross-device accessibility.
- Managed campaign lists, conducted A/B testing, and monitored performance for optimization.
- Generated strategic reports to support feature campaign strategies.
- Built and maintained responsive web pages as part of website maintenance projects.
Junior Executive – Business Process
Shriram Transport Finance Co. Ltd.
09.2011 - 12.2013
- Maintained and updated website content to enhance customer engagement.
- Collaborated with management to align web content with business goals.
Education
Bachelor of Commerce (B.Com.) -
N.G. Acharya & D.K. Marathe College
01.2011
Skills
- Marketing Automation (Marketo, Cheetah mail, Marketing Suite, Acoustic Campaigns)
- Email & SMS Campaign Execution
- Lead Segmentation & Nurture Programs
- Campaign Testing & Optimization (A/B, Trigger, Transactional)
- Data Hygiene & Reporting (Open/Click rates, Conversions)
- HTML, CSS, Adobe Photoshop, Dreamweaver
- CRM, AEM 62, JIRA, Litmus, Email on Acid
Personal Information
Languages: English, Hindi, Marathi (native), Japanese (learning)
Timeline
Marketing Automation Specialist
University of the People
03.2025 - Current
Email Specialist
Acoustic
07.2023 - 03.2025
Senior Deployment Specialist
Cheetah Digital
01.2019 - 02.2023
Senior Analyst – Email Campaigns
eClerx Services Ltd.
01.2014 - 12.2018
Junior Executive – Business Process
Shriram Transport Finance Co. Ltd.
09.2011 - 12.2013
Bachelor of Commerce (B.Com.) -
N.G. Acharya & D.K. Marathe College
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