Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic

Aniket A. Patil

Navi Mumbai

Summary

Marketing Automation Specialist with 10+ years of experience in designing, executing, and optimizing multi-channel lifecycle campaigns. Skilled in Marketo, Salesforce, Cheetah Digital, and Acoustic Campaigns, with expertise in lead nurturing, segmentation, and campaign performance optimization. Adept at collaborating with cross-functional teams, maintaining data hygiene, and driving conversions through persona-based strategies.

Overview

14
14
years of professional experience

Work History

Marketing Automation Specialist

University of the People
03.2025 - Current
  • Collaborating with cross-functional teams to design, build, test and optimize multi-channel lifecycle campaigns using Marketo
  • Monitor and manage segmentation to drive high-quality leads through the funnel, improve engagement and maximize conversions
  • Create and optimize persona-based nurture programs to engage and convert applicants
  • Proactively identify gaps and needed improvements in marketing automation programs
  • Ensure data hygiene and quality within Marketo
  • Create and maintain processes and procedures documentation

Email Specialist

Acoustic
07.2023 - 03.2025
  • Led end-to-end campaign execution including development, testing, and deployment.
  • Ensured timely, high-quality, and cost-efficient delivery of campaign programs.
  • Collaborated with clients and teams to implement deliverability solutions and best practices.
  • Managed ISP relations (whitelisting, feedback loops, escalations, spam filtering).
  • Partnered with Relationship Managers to design client-focused service strategies.
  • Resolved account issues by conducting root cause analysis, developing action plans, and ensuring client communication.

Senior Deployment Specialist

Cheetah Digital
01.2019 - 02.2023
  • Configured marketing campaigns and built database segments via Marketing Suite / Cheetah Mail.
  • Developed responsive HTML email templates and dynamic content using Photoshop and coding from scratch.
  • Executed SMS campaigns, nurture flows (welcome, sign-up, abandon cart, transactional).
  • Conducted A/B testing for subject lines and deployed campaigns with segmentation logic.
  • Generated detailed campaign reports to identify trends and improve inbox placement.
  • Acted as Subject Matter Expert, mentoring team members on HTML setup, segmentation, and campaign briefing.

Senior Analyst – Email Campaigns

eClerx Services Ltd.
01.2014 - 12.2018
  • Implemented multi-channel email campaigns using Marketo, ensuring responsive design and cross-device accessibility.
  • Managed campaign lists, conducted A/B testing, and monitored performance for optimization.
  • Generated strategic reports to support feature campaign strategies.
  • Built and maintained responsive web pages as part of website maintenance projects.

Junior Executive – Business Process

Shriram Transport Finance Co. Ltd.
09.2011 - 12.2013
  • Maintained and updated website content to enhance customer engagement.
  • Collaborated with management to align web content with business goals.

Education

Bachelor of Commerce (B.Com.) -

N.G. Acharya & D.K. Marathe College
01.2011

Skills

  • Marketing Automation (Marketo, Cheetah mail, Marketing Suite, Acoustic Campaigns)
  • Email & SMS Campaign Execution
  • Lead Segmentation & Nurture Programs
  • Campaign Testing & Optimization (A/B, Trigger, Transactional)
  • Data Hygiene & Reporting (Open/Click rates, Conversions)
  • HTML, CSS, Adobe Photoshop, Dreamweaver
  • CRM, AEM 62, JIRA, Litmus, Email on Acid

Personal Information

Languages: English, Hindi, Marathi (native), Japanese (learning)

Timeline

Marketing Automation Specialist

University of the People
03.2025 - Current

Email Specialist

Acoustic
07.2023 - 03.2025

Senior Deployment Specialist

Cheetah Digital
01.2019 - 02.2023

Senior Analyst – Email Campaigns

eClerx Services Ltd.
01.2014 - 12.2018

Junior Executive – Business Process

Shriram Transport Finance Co. Ltd.
09.2011 - 12.2013

Bachelor of Commerce (B.Com.) -

N.G. Acharya & D.K. Marathe College
Aniket A. Patil