Hi, I’m
Aniket Dhuri
Digital Marketing Leader
Mumbai
Summary
Results-driven & Award Winning Digital Marketing Professional with 15 years of experience, A strong focus on data analytics and strategic planning. Work with a core team to create and execute campaigns that drive business expansion and elevate brand visibility.
Overview
17
years of professional experience
2
years of post-secondary education
10
Certifications
2
Languages
Work History
Astral Pipes
Digital Marketing Manager
12.2020 - Current
Job overview
- Leading digital marketing for Lead Astral Limited (Pipes, Bathware, Adhesive, Paints) with 4 members team
- Handling 15 Cr.+ Marketing Budget across all vertical.
- Increasing business growth and brand visibility strategies with ROAS 140
- End-to-end execution of Award Winning Marketing campaigns.
- Managing TV campaigns with Brand Ambassador like Ranveer singh, Allu Arjun and many celebrities influencers.
- Handling IPL season association with 5 teams
Self
Entrepreneur
01.2019 - 11.2020
Job overview
- Crafted digital and integrated marketing strategies for clients in banking, small businesses, healthcare, insurance, and hospitality industry.
- Managed medium-sized businesses and startups grow online and increased earnings through marketing automation.
- Collaborated with company leaders to create inbound marketing campaigns using SEO, SEM, SMO, and display advertising to boost leads and sales.
- Designed UI/UX wireframes and prototypes for tools, products, and website improvements.
Research And Ranking
Digital Marketing Manager
05.2017 - 01.2019
Job overview
- Optimized Google & Facebook Ads to reduce Customer Acquisition Cost
- Reduced invalid leads from 40% to 2%, while cutting Cost Per Lead (CPL) by 66%
- Led SEO optimization initiatives to increase organic traffic
- Designed UI/UX for beta version of R&R App
- Executed various TV Ads and video content to promote Research and Ranking
- Created offline marketing materials like product manuals and brochures, managed event stalls, and oversaw Research and Ranking Lifetime Club event
Zimmber
Digital Marketing Manager
12.2014 - 03.2017
Job overview
- As Core Team Member Initiated Innovative And Award Winning
- Campaigns
- Heading team size of 8+ Digital Members
- Increased inbound web leads by 255% in first 4 months while improving website traffic by 84%
- Reduced monthly client churn from 62% to 24% in 3 months
- Improving UI/UX of Zimmber's app with most innovating ideas
HNL Systems Pvt. Ltd
Digital Marketing Manger
08.2012 - 12.2014
Job overview
- Managed internal digital marketing team of 4 employees
- Worked on APAC, Middle East, European Market
- Developed and executed creative brief, goals & timeline for all campaigns
- Hands on participation in graphic design, SEO, content strategy, web development and Analytics to ensure all KPI's are met for campaigns
Hindustan Unilever Limited
Regional Asst. Manger
07.2009 - 08.2012
Job overview
- Brand Activation, procurement & executed Social media campaign for 120+ Brands of Hindustan Unilever (HUL)
- Coordinated with marketing, production, and costing teams for reaching out at profitable pricing of products for HUL keeping margins of profit in upbeat
- Established brand of company products in market and build awareness/loyalty towards brand in buyers.
ITaakash
Lead generation
01.2007 - 03.2009
Job overview
- Customer Servicing for web-based services website designing, microsites development
- Marketing, Online Advertising, Corporate Websites & portals
- Proposal preparation, rate negotiations and closing the deal
- Regular updating of CRM system with leads, deal closures etc
- Meet Revenue Targets; monthly, quarterly and yearly
Education
Vikas CollegeMumbai
Bachelor's of Computer Application from Information Technology
06.2007 - 03.2009
DMIIreland
Professional Diploma in Digital Marketing from Digital Marketing
Skills
Social Media Marketing
Certification
Google Ads Video Certification
Accomplishments
- Creating Viral Social Media Campaigns for Astral Group which as won 20+ National and International awards in advertising field
- Handing IPL promotion for Astral Group including pipes and tanks and adhesive's division
- TVC and DVC for ASTRAL group with Brand ambassador i.e. Ranveer Singh, Allu Arjun
- Campaigns for Movies & Web Series Co promo
Timeline
Digital Marketing Manager
Astral Pipes
12.2020 - Current
Entrepreneur
Self
01.2019 - 11.2020
Digital Marketing Manager
Research And Ranking
05.2017 - 01.2019
Digital Marketing Manager
Zimmber
12.2014 - 03.2017
Digital Marketing Manger
HNL Systems Pvt. Ltd
08.2012 - 12.2014
Regional Asst. Manger
Hindustan Unilever Limited
07.2009 - 08.2012
Vikas College
Bachelor's of Computer Application from Information Technology
06.2007 - 03.2009
Lead generation
ITaakash
01.2007 - 03.2009
DMI
Professional Diploma in Digital Marketing from Digital Marketing
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