Hi, I’m
Aniket Dhuri
Digital Marketing Leader
Mumbai
Summary
Results-driven & Award Winning Digital Marketing Professional with 15 years of experience, A strong focus on data analytics and strategic planning. Work with a core team to create and execute campaigns that drive business expansion and elevate brand visibility.
Overview
17
years of professional experience
2
years of post-secondary education
10
Certifications
2
Languages
Work History
Astral Pipes
Digital Marketing Manager
12.2020 - Current
Job overview
- Leading digital marketing for Lead Astral Limited (Pipes, Bathware, Adhesive, Paints) with 4 members team
- Handling 15 Cr.+ Marketing Budget across all vertical.
- Increasing business growth and brand visibility strategies with ROAS 140
- End-to-end execution of Award Winning Marketing campaigns.
- Managing TV campaigns with Brand Ambassador like Ranveer singh, Allu Arjun and many celebrities influencers.
- Handling IPL season association with 5 teams
Self
Entrepreneur
01.2019 - 11.2020
Job overview
- Crafted digital and integrated marketing strategies for clients in banking, small businesses, healthcare, insurance, and hospitality industry.
- Managed medium-sized businesses and startups grow online and increased earnings through marketing automation.
- Collaborated with company leaders to create inbound marketing campaigns using SEO, SEM, SMO, and display advertising to boost leads and sales.
- Designed UI/UX wireframes and prototypes for tools, products, and website improvements.
Research And Ranking
Digital Marketing Manager
05.2017 - 01.2019
Job overview
- Optimized Google & Facebook Ads to reduce Customer Acquisition Cost
- Reduced invalid leads from 40% to 2%, while cutting Cost Per Lead (CPL) by 66%
- Led SEO optimization initiatives to increase organic traffic
- Designed UI/UX for beta version of R&R App
- Executed various TV Ads and video content to promote Research and Ranking
- Created offline marketing materials like product manuals and brochures, managed event stalls, and oversaw Research and Ranking Lifetime Club event
Zimmber
Digital Marketing Manager
12.2014 - 03.2017
Job overview
- As Core Team Member Initiated Innovative And Award Winning
- Campaigns
- Heading team size of 8+ Digital Members
- Increased inbound web leads by 255% in first 4 months while improving website traffic by 84%
- Reduced monthly client churn from 62% to 24% in 3 months
- Improving UI/UX of Zimmber's app with most innovating ideas
HNL Systems Pvt. Ltd
Digital Marketing Manger
08.2012 - 12.2014
Job overview
- Managed internal digital marketing team of 4 employees
- Worked on APAC, Middle East, European Market
- Developed and executed creative brief, goals & timeline for all campaigns
- Hands on participation in graphic design, SEO, content strategy, web development and Analytics to ensure all KPI's are met for campaigns
Hindustan Unilever Limited
Regional Asst. Manger
07.2009 - 08.2012
Job overview
- Brand Activation, procurement & executed Social media campaign for 120+ Brands of Hindustan Unilever (HUL)
- Coordinated with marketing, production, and costing teams for reaching out at profitable pricing of products for HUL keeping margins of profit in upbeat
- Established brand of company products in market and build awareness/loyalty towards brand in buyers.
ITaakash
Lead generation
01.2007 - 03.2009
Job overview
- Customer Servicing for web-based services website designing, microsites development
- Marketing, Online Advertising, Corporate Websites & portals
- Proposal preparation, rate negotiations and closing the deal
- Regular updating of CRM system with leads, deal closures etc
- Meet Revenue Targets; monthly, quarterly and yearly
Education
Vikas CollegeMumbai
Bachelor's of Computer Application from Information Technology
06.2007 - 03.2009
DMIIreland
Professional Diploma in Digital Marketing from Digital Marketing
Skills
Social Media Marketing
Paid Marketing
Market Positioning
Corporate Communications
Campaign management
Strategic planning
Budget development and management
Story development and brand management
Certification
Google Ads Video Certification
Accomplishments
- Creating Viral Social Media Campaigns for Astral Group which as won 20+ National and International awards in advertising field
- Handing IPL promotion for Astral Group including pipes and tanks and adhesive's division
- TVC and DVC for ASTRAL group with Brand ambassador i.e. Ranveer Singh, Allu Arjun
- Campaigns for Movies & Web Series Co promo
Timeline
Digital Marketing Manager
Astral Pipes
12.2020 - Current
Entrepreneur
Self
01.2019 - 11.2020
Digital Marketing Manager
Research And Ranking
05.2017 - 01.2019
Digital Marketing Manager
Zimmber
12.2014 - 03.2017
Digital Marketing Manger
HNL Systems Pvt. Ltd
08.2012 - 12.2014
Regional Asst. Manger
Hindustan Unilever Limited
07.2009 - 08.2012
Vikas College
Bachelor's of Computer Application from Information Technology
06.2007 - 03.2009
Lead generation
ITaakash
01.2007 - 03.2009
DMI
Professional Diploma in Digital Marketing from Digital Marketing