Aniket Jain
Digital Marketer
Bengaluru
Summary
Senior Digital Marketer & Business Unit Head with 8+ years of experience in digital marketing, brand strategy, and business development across India and the UAE. Proven expertise in managing P&L, developing data-driven marketing strategies, and leading high-performing teams across SEO, Performance Marketing, Social Media, Lead Generation, Content Marketing, and Video Production. Adept at leveraging AI-driven marketing solutions, emerging technologies, and analytics to scale businesses and drive growth.
Overview
10
10
years of professional experience
2016
2016
years of post-secondary education
Work History
Senior Digital Marketer & Business Unit Head – India & UAE (DM)
Origami Creative
05.2023 - Current
- Oversee digital marketing operations for Origami Creative across India & UAE, managing annual P&L targets
- Develop and execute high-impact marketing strategies to drive brand awareness, lead generation, and revenue growth
- Spearhead business development efforts, securing partnerships and expanding the client base
- Lead a multidisciplinary team across SEO, Social Media, Performance Marketing, Web Development, Content Creation, and Video Production
- Manage and grow Origami’s ecosystem brands: NTSTB (Never Too Small to Brand), BloomBox, and Alt Tribe
- Collaborate with external agencies, technology partners, and industry leaders to drive digital transformation and innovation
- Successfully scaled Origami Creative’s digital services across India and UAE, leading to higher revenue and client retention
- Led high-conversion performance marketing campaigns, optimizing cost-per-acquisition and improving ROI
- Built strong brand identities for NTSTB, BloomBox, and Alt Tribe, positioning them as industry leaders
- Implemented AI-driven marketing strategies, automation tools, and data analytics to enhance campaign performance
Digital Marketing Executive & Senior Client Servicing
Psifiako World
02.2022 - 05.2023
- Developed marketing strategies focused on brand visibility, lead generation, and business growth
- Managed social media, content strategy, SEO, PPC, and performance marketing campaigns
- Led a team of graphic designers, copywriters, web developers, and social media managers
- Conducted competitive research, audience analysis, and campaign optimization for higher engagement
- Clients: 9Unicorns & Venture Catalyst, Mr Kitchen, Kingfa, Gazebo Fine-Dine, 1iQ NFC Cards
Social Media Account Manager
Innoserv Group (FMA Digital)
02.2021 - 01.2022
- Managed digital strategy, performance campaigns, and content marketing for educational institutions
- Conducted SEO, SEM, email marketing, ORM, and lead nurturing campaigns
- Curated monthly content calendars and ad rollouts for admission campaigns
- Liaised between clients, creative teams, and digital strategists for seamless execution
- Clients: ICFAI University, Suryadatta Group, ASBM University, Amrapali Group, AIMS IBS, Mangalayatan University
PR Manager & Social Media Strategist
The Bunker Hostel
11.2019 - 02.2020
- Developed social media strategy and digital marketing campaigns to enhance brand awareness
- Managed ORM, lead generation campaigns, and brand collaborations
Senior Executive - Client Servicing
Eggfirst Advertising and Design Pvt. Ltd.
05.2019 - 10.2019
- Led integrated marketing campaigns, digital media rollouts, and vendor management
- Managed performance marketing, lead generation, and video content production
Brand Consultant - Client Servicing
Another Idea Pvt. Ltd.
09.2018 - 04.2019
- Oversaw branding, website development, corporate presentations, and ATL/BTL campaigns
Executive Client Partner - Client Servicing
Xebec Communication Pvt. Ltd.
01.2016 - 05.2017
- Managed advertising campaigns, media planning, and digital marketing execution
Intern - Client Servicing
Pratisaad Communication Pvt. Ltd.
05.2015 - 12.2015
- Assisted in campaign execution, market research, and client servicing
Education
Masters - Advertising & PR, Communication and Media Studies
Indira School of Communication
B.COM - Banking & Finance
University of Pune
Skills
Google Ads Meta Ads Manager LinkedIn Ads Google Analytics CRM Integrations Marketing Automation
PPC UI/UX Optimization AI-Powered Marketing Performance Marketing Strategic Partnerships
Business Development Email marketing Digital marketing
Project management
Industries Served
- Education, ICFAI University, Manipal University, Great Lakes Institute of Management
- Real Estate, Roach Lifescape, Nahar Group, Hiranandani, Mani Group Kolkata
- Manufacturing, Birla White, Greaves Cotton Ltd, Maruti Suzuki
- Retail, Karnataka Coffee Board, Pure & Sure (Organic), Nambisens Ghee, Westend Mall, Phoenix Market city, Nexus Mall, Nishka Jewellery
- Tourism, Maharashtra Tourism
- Food & Hospitality, Radisson, ColverGreens, MRG, Gazebo Fine-Dine, Nilons Enterprises Pvt. Ltd
- Technology & Startups, Voyx Esim, 9Unicorns, 1iQ NFC Cards
- LAW Firm, Foxmadnal
Other
- Commercial Photographer
- Celebrity Management (International Artist) International film festivals of India (IFFI) Goa, 2014
- Event Manager at ITC events
- Stage Management at NH7 music festivals Pune
- NCC Cadet-11 MP Battalion
Timeline
Senior Digital Marketer & Business Unit Head – India & UAE (DM)
Origami Creative
05.2023 - Current
Digital Marketing Executive & Senior Client Servicing
Psifiako World
02.2022 - 05.2023
Social Media Account Manager
Innoserv Group (FMA Digital)
02.2021 - 01.2022
PR Manager & Social Media Strategist
The Bunker Hostel
11.2019 - 02.2020
Senior Executive - Client Servicing
Eggfirst Advertising and Design Pvt. Ltd.
05.2019 - 10.2019
Brand Consultant - Client Servicing
Another Idea Pvt. Ltd.
09.2018 - 04.2019
Executive Client Partner - Client Servicing
Xebec Communication Pvt. Ltd.
01.2016 - 05.2017
Intern - Client Servicing
Pratisaad Communication Pvt. Ltd.
05.2015 - 12.2015
B.COM - Banking & Finance
University of Pune
Masters - Advertising & PR, Communication and Media Studies
Indira School of Communication
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