Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Hi, I’m

Aniket Kanitkar

Senior Consultant
Pune,India
Aniket Kanitkar

Summary

Functional SEO and Google ads expert with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy. Over 12 years of experience driving organic site traffic across multiple client verticals. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.

Overview

13
years of professional experience
2
years of post-secondary education
2
Certificates
4
Languages

Work History

Deloitte
Pune

Senior Consultant (Digital Customer & Marketing)
2022.08 - 2023.07 (11 education.months_Label)

Job overview

  • Monitored overall digital marketing trends, search algorithm updates, and emerging SEO and PPC strategies for implementation into client strategy
  • Determined areas for improvement and implemented processes to alleviate problems
  • Designed and implemented comprehensive analytics strategies, including tracking and measurement plans, to capture relevant data and insights from various digital channels
  • Analyzed problematic areas in SEO and paid campaigns to provide recommendations and solutions
  • Defined SEO requirements and provided direction to copywriters, designers, and engineers with implementation and fine tuning
  • Assessed needs for projects and made proposals to senior executives
  • Worked cross-departmentally with a total of five departments to complete major projects ahead of deadline

Cybage Software Pvt. Ltd.
Pune

Senior Digital Marketer
07.2015 - 08.2022

Job overview

  • Managed end-to-end SEO & PPC project lifecycles starting from research and consulting to planning and execution to reporting & insights
  • Understand specifics of client industries and the key business requirements of their projects and help translate the same to digital marketing KPIs
  • Consistently deployed technical expertise in client projects and guiding implementation of SEO & PPC frameworks, tools, processes, and templates on delivery
  • Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
  • Engage with clients to understand and translate the directions for complex/new approaches around: keyword strategy, content optimization, CRO, holistic search, technical analysis, authority building, branding & awareness, etc.
  • Collaborated with internal departments to build digital experiences and achieve marketing goals
  • Empathetic and patient with an ability to see both sides of a story before making a call
  • Demonstrated respect, friendliness and willingness to help wherever needed

Infinite 1 Ventures & Solutions Pvt. Ltd.
Pune

SEO Specialist
10.2014 - 07.2015

Job overview

  • Developed SEO strategies for websites and blogs based on keyword research, competitive analysis, current rankings, technical SEO analysis, and other factors
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Led the creation and implementation of digital marketing strategies, programs and Analyze customer interaction and make changes to improve customer flow
  • Analyzed SEO outreach goals and presented findings to marketing director
  • For a leading management institute in Pune, improved organic search rankings from page #3 to Top 5 for 10+ high-competition keywords
  • Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties

Ayush Software Pvt. Ltd.
Pune

Senior SEO
01.2011 - 08.2014

Job overview

  • Reviewed and optimized client & in-house sites to improve keyword targeting URL strategies, website architecture and content
  • Created dynamic SEO strategies to exceed market competitors and meet client needs
  • Developed and implemented quality link-building strategies
  • Performed in-depth analysis of new client sites
  • Worked with development team to properly implement SEO best practices on newly developed code
  • Increased a blog readership by over 50 times and reduced bounce rate by over 60%
  • Positioned 20+ websites at top 5 in Google SERP for 100+ high volume keywords

Education

CDAC
Pune

Post Graduate Diploma from Information System & Cyber Security
02.2010 - 08.2010

University Overview

University of Mumbai

Master of Science from Physics
04.2007 - 04.2009

University Overview

Skills

Search Engine Optimization (SEO)

undefined

Certification

Google Analytics Individual Qualification (GA4)

Interests

Running / Cycling

Yoga and Meditation

Photography

Cooking

Timeline

Google Analytics Individual Qualification (GA4)

09-2023
Senior Consultant (Digital Customer & Marketing)
Deloitte
2022.08 - 2023.07 (11 education.months_Label)

Design Thinking Practitioner

07-2020
Senior Digital Marketer
Cybage Software Pvt. Ltd.
07.2015 - 08.2022
SEO Specialist
Infinite 1 Ventures & Solutions Pvt. Ltd.
10.2014 - 07.2015
Senior SEO
Ayush Software Pvt. Ltd.
01.2011 - 08.2014
CDAC
Post Graduate Diploma from Information System & Cyber Security
02.2010 - 08.2010
University of Mumbai
Master of Science from Physics
04.2007 - 04.2009

Similar Profiles

CREATE PROFILE
Aniket KanitkarSenior Consultant