Aniket Kothavale
Hyderabad
Summary
An result oriented agile leader with Innovate, Ideate & Implement as his professional forte. Experience spanning 11 years across sectors in roles of Customer Engagement, Corporate Branding, Strategic Marketing, Category Management, Go-to-Market strategy, Innovative Branding, High-growth initiatives.
Overview
12
12
years of professional experience
Work History
DGM & Head - Corporate Branding & Customer Engagement
Coromandel Int. Ltd.
07.2023 - Current
- Leading the teams of CRM support, Customer Analytics, Marketing services and Field Marketing while spearheading the Corporate Branding initiative for Coromandel Retail
- CRM team - Streamlined the CRM Support and Hello Gromor teams through quick onboarding and placing systems and processes in place to improve customer engagement score by 23%
- Customer Analytics - Introduced RFM and Seasonality analysis for Megabrands (>30 Cr
- Brands) for targeted marketing campaigns and inducing customer centricity
- Visual Merchandising – Conceptualised the unique ‘Crop Chandelier’ concept for educational store display
- Customer Engagement – Conceptualised the Krishi-Shastra Magazine to share curated and unbiased farming knowledge for farmers.
Assistant General Manager- Crop Protection
Coromandel Int. Ltd. (Retail)
07.2021 - 07.2023
- Responsible to manage the Crop Protection Portfolio (CPC) spanning across 3 states with 160 products and more than 600 SKUs to deliver 260 Cr
- INR of topline and a bottom-line of 95 Cr
- INR
- Successfully launched 6 new products in collaboration with Coromandel Crop Protection business
- Streamlined inventory management with a monthly S&OP process which helped in reducing inventories from 100 Cr
- INR to 75 Cr
- INR by end of Q3 2021-22
- Achieved 172 Cr
- INR topline with a 60 Cr.INR bottom-line by the end of Q3 2021-22.
Product Manager- Plant Nutrition
Godrej Agrovet Limited
02.2019 - 06.2021
- Formulating & executing end-to-end roadmap to launch Plant Nutrition portfolio on specialty crops comprising of 4 new products
- Expand the portfolio by adding 2 more products by FY 2021-22
- Laid out a pathway for 5 year strategic goal –Creation of a 100 cr
- Portfolio for Plant Nutrition products
- Negotiation and execution of Business terms and Agreement with a Spanish and Australian entity
- Led to ideate Unique Value Proposition (UVP) across 12 different crops in India
- Formulated a Unique crop-wise market communication with focus on concept-selling.
Product Manager – Pesticides Portfolio
Biostadt Ind. Ltd.
09.2016 - 02.2019
- Managed the Pesticides portfolio – Insecticides/ Fungicides/ Herbicides/ Adjuvants with a topline and bottom-line drive
- Additional responsibility to drive sales in South India
- Proposed an innovative ‘Unified Label Design’ concept based on Umbrella Branding & Brand Recall
- Conceptualized a farmer loyalty program under the banner of ‘Nanozim Rajdoot’.
Area Sales Manager
E.I.DuPont Ind. Pvt. Ltd.
05.2014 - 09.2016
- Achieve assigned sales and collection targets in Rice & Potato markets of North Punjab with product specific focus like Ferterra, Curzate and Coragen
- Established Brand Ferterra in all markets with an achievement of 225 MT in FY 2016-17
- Recorded Coragen sales in Ferozpur Market 7000 Ltrs in FY 2015-16.
Area Manager- Sales & Marketing
E.I.DuPont Ind. Pvt. Ltd.
03.2012 - 05.2014
- Responsible to develop & execute territory wise market development plan for Rajasthan State with a special focus on Soybean, Vegetables and Cotton crop
- Led the innovative ‘Nukkad Natak’ Campaign in Soybean and Vegetables segment which helped build up the base of 300 ltrs Coragen in Soybean and Vegetable markets to 4500 ltrs for FY 2012-2014.
Education
PGDM (ABM) - Marketing
National Institute of Agricultural Extension Management, (MANAGE)
Hyderabad03.2012
B.Sc. Agriculture -
College of Agriculture, Dapoli
Dapoli, Maharashtra04.2010
Professional Certificate in ‘Strategic Management’ - Strategic Management
Wharton Business School
06.2021
Market Development Program (MDP) - Strategic Marketing
IIM Lucknow
IIM Lucknow02.2017
ABC- Sales Training Module - undefined
DMX- DuPont Marketing Excellence - undefined
Skills
Strategic Marketing
Accomplishments
- Awarded with ‘Significant Performance Award’ for contributions towards Pesticide Portfolio in April 2018
- Awarded a ‘Special Recognition’ in May 2017 for efforts to revamp the Pesticide Portfolio
- Awarded the prestigious ‘DuPont Lions Award’ in Qtr 2, 2014-15.
Personal Information
- Age: 33 years
- Date of Birth: 11/21/88
- Gender: Male
- Nationality: Indian
Extracurricular Activities
Managing a professional blog ‘The Parchment’ which features artistic aspects like Write-ups, Oped’s, English Poems, Hindi Shayari and Marathi Ghazals - https://aniketkothavale.blogspot.com/ since 2012. Secured First Place in ‘Crossroads’ event in ‘TRISHNA’ held at IBS, Hyderabad on 10-12 December, 2010 Silver medal in One Act Play and Bronze medal in Skits in 10th All India Inter Agricultural University Youth Festival held at UAS, Bangalore in Feb 2009 Third prize in Mime and Consolation prize in Skits at 6th Maharashtra State Inter University Youth Festival held at YCMOU, Nasik in Nov 2008 First place in Skits & First place in One-Act play in ‘MAYURPANKH’ – Inter Collegiate Cultural Competition held at College of Agriculture, Dapoli in Sept 2008
Timeline
DGM & Head - Corporate Branding & Customer Engagement
Coromandel Int. Ltd.
07.2023 - Current
Assistant General Manager- Crop Protection
Coromandel Int. Ltd. (Retail)
07.2021 - 07.2023
Product Manager- Plant Nutrition
Godrej Agrovet Limited
02.2019 - 06.2021
Product Manager – Pesticides Portfolio
Biostadt Ind. Ltd.
09.2016 - 02.2019
Area Sales Manager
E.I.DuPont Ind. Pvt. Ltd.
05.2014 - 09.2016
Area Manager- Sales & Marketing
E.I.DuPont Ind. Pvt. Ltd.
03.2012 - 05.2014
PGDM (ABM) - Marketing
National Institute of Agricultural Extension Management, (MANAGE)
B.Sc. Agriculture -
College of Agriculture, Dapoli
Professional Certificate in ‘Strategic Management’ - Strategic Management
Wharton Business School
Market Development Program (MDP) - Strategic Marketing
IIM Lucknow
ABC- Sales Training Module - undefined
DMX- DuPont Marketing Excellence - undefined
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