Aniket Saha
Bangalore
Summary
Solutions-focused, meticulous and result-oriented professional with 12+ years of media experience in crafting and executing innovative marketing strategies to drive brand growth, customer engagement and revenue. Expertise across various marketing verticals, campaign management and market analysis. Adept at leveraging data-driven insights to optimize marketing performance and enhance ROI. Skilled in leading cross-functional teams, building strong client relationships and managing multimillion-dollar campaigns. Passionate about understanding emerging industry trends and delivering creative solutions to achieve business goals.
Overview
13
13
years of professional experience
Work History
General Manager
IPG Ltd.
Bangalore
05.2022 - Current
- Directed the largest pod for Amazon.in, contributing over 40% to Amazon's overall business in India, for more than 4 years.
- Successfully managed the largest and most prominent campaign in the Indian media calendar for over 5 years, overseeing strategy, planning, execution, and critical evaluation.
- Expanded expertise by managing Amazon’s B2B business verticals, catering to a distinct customer base with tailored marketing strategies.
- Led media strategy for the Chinese smartphone brand Xiaomi, driving impactful campaigns to strengthen market presence.
- Designed and executed media strategies for leading brands like Jockey (innerwear) and Ather (EV 2W), delivering data-backed insights for enhanced brand performance.
- Creating detailed reports for investors and senior leadership in Ather, identifying key brand performance challenges and offering strategic solutions for sustained operational success.
Associate Director
IPG Ltd.
Bangalore
07.2021 - 04.2022
Director
IPG Ltd.
Bangalore
09.2019 - 06.2021
Director (Exchange – Mindshare)
GroupM Media Pvt. Ltd.
Bangalore
02.2018 - 08.2019
- Leading the entire planning division of Mindshare (South)
Account Manager (Media Planning)
Madison Communications Pvt ltd.
Bangalore
03.2016 - 02.2018
Business Manager (CTG and Mconsult)
GroupM Media Pvt Ltd.
Bangalore
09.2013 - 02.2016
Financial Analyst - Securities Research and Transactions
Northern Trust Bank
Bangalore
09.2011 - 09.2013
Education
MSc - Economics
Calcutta University
01.2011
Skills
- Media strategy development
- New Client Acquisition Proposals
- Data driven consumer understanding
- Annual Strategies and presentations
- ROI-Focused Media Assessment
- Campaign planning and execution
- Buying and Planning efficiencies
Accomplishments
- Best Integrated Campaign (Amazon Great Indian Festival) - Finalist -Goa Fest - 2022
- Best Media Info - Rising Star (Print) Winner - 2022
- Best Media Info - Rising Star (Media and Entertainment) Finalist - 2022
Personal Information
Date of Birth: 09/18/87
Languages
- English
- Hindi
- Bengali
Current residence
Bangalore
Timeline
General Manager
IPG Ltd.
05.2022 - Current
Associate Director
IPG Ltd.
07.2021 - 04.2022
Director
IPG Ltd.
09.2019 - 06.2021
Director (Exchange – Mindshare)
GroupM Media Pvt. Ltd.
02.2018 - 08.2019
Account Manager (Media Planning)
Madison Communications Pvt ltd.
03.2016 - 02.2018
Business Manager (CTG and Mconsult)
GroupM Media Pvt Ltd.
09.2013 - 02.2016
Financial Analyst - Securities Research and Transactions
Northern Trust Bank
09.2011 - 09.2013
MSc - Economics
Calcutta University
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