Aniket Sarwate
Jaipur
Summary
Experienced performance marketer with over 4+ years of proven expertise in optimizing digital campaigns across Meta Ads, Google Ads, and retention marketing. Specializing in lead generation and e-commerce initiatives, skilled in managing budgets across various scales. Proficient in leading teams across diverse projects, fostering effective communication with clients, and ensuring project success. Demonstrated hands-on experience in crafting and executing creative strategies and media plans to drive impactful results.
Overview
6
6
years of professional experience
Work History
Performance Marketing Lead
Oxbowcreatives Pvt. Ltd.
Jaipur
04.2022 - Current
- Created full-funnel strategies for e-commerce brands like apparel or jewelry, and lead generation projects associated with real estate and homeopathy consultation.
- Developed high-quality CRO-optimized Shopify websites for various fashion and jewelry brands, with proper marketing channels set up.
- Designed automation flows by analyzing the user journey of the customer with tools like Contlo, Delight Chat, and Kwik Chat.
- Proper optimizations of the campaigns by using the 7-day and 3-day rules to eliminate losing ad sets, ad groups, or ads for a better ROAS throughout.
- Weekly client reporting, with in-depth analysis of past performances, and planning of strategies to achieve upcoming goals.
- Thorough communication and coordination with the design team to create trending, yet effective, ad creatives for healthy pre-click metrics.
- Maintained up-to-date knowledge of emerging trends in digital marketing technologies.
Performance Marketer & Shopify Developer
Go-Uniq
Jaipur
09.2020 - 03.2022
- Started working on Meta and Google Ads for different niches, like gaming controllers, dropshipping, and apparel brands.
- Developed high-quality, CRO-optimized Shopify websites and landing pages for lead generation.
- Created SEO-driven templates for different Shopify websites to optimize the Google Shopping feeds.
- Used Semrush, Ahrefs, and Ubersuggest for thorough keyword research, as per their search volumes, and created search campaigns for lead generation through landing pages and Meta native forms.
- Learned and created brand campaigns and sales-driven shopping campaigns for e-commerce brands.
Shopify Developer & Online Marketing Executive
Unique Plastic Industries Pvt. Ltd. (CRODOR)
Solan
11.2018 - 08.2020
- Managed shopify store with all the backend ecommerce activities like order processing, dispatching, RTO's & NDR's
- Managed their other sales channels like amazon, meesho, flipkart and jiomart
- Created full funnel meta campaigns for products like Brooms, Bird Nets, Flower Pots & DIY Products for crodor
- Streamlined their return rate and weight discrepancy issues through proper communications and followup from their shipping vendors
- Created their shopify website with custom sections which are not present in the default theme by learning HTML, CSS & General Liquid Coding
Education
Bachelor of Technology (BTech) -
Global Institute of Technology
Jaipur, Rajasthan09.2017
12th -
Central Board of Secondary Education
Ajmer, Rajasthan04.2012
10th -
Central Board of Secondary Education
Ajmer, Rajasthan03.2010
Skills
- Meta Ads
- Google Ads
- Retention marketing
- Customer segmentation
- Data-driven decision making
- Conversion rate optimization
- Data analysis
- Google Tag Manager
- Google Analytics 4
- Shopify
- Wix
- WordPress development
- Canva
- Flexi Funnel
- User journey mapping
- Market trend awareness
- Effective communication
- Ad creative development
Accomplishments
- Cricket
- Music
- Football
- Cooking
Social Links - Linked In
https://www.linkedin.com/in/aniket-sarwate-a259a8188
Timeline
Performance Marketing Lead
Oxbowcreatives Pvt. Ltd.
04.2022 - Current
Performance Marketer & Shopify Developer
Go-Uniq
09.2020 - 03.2022
Shopify Developer & Online Marketing Executive
Unique Plastic Industries Pvt. Ltd. (CRODOR)
11.2018 - 08.2020
Bachelor of Technology (BTech) -
Global Institute of Technology
12th -
Central Board of Secondary Education
10th -
Central Board of Secondary Education
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