Aniket Shroff

• Handled campaigns worth an average of INR 7.5 crores for India’s largest toothpaste brand.
  Developed expertise in various DSP platforms, including DV360, TTD, and Amazon DSP.
• Contributed to multiple automation processes, providing insights to improve efficiency and reduce timelines in daily tasks.
• Executed and optimized large-scale campaigns with minimal turnaround time.
• Collaborated with business teams to better understand client requirements and regularly shared learnings and insights.
• I gained knowledge and experience on additional platforms, like Double Verify and Meta.
• Demonstrated leadership skills by effectively engaging with business teams and supporting coworkers.

• Developed and implemented strategies for the daily review of programmatic campaigns, fostering a proactive approach to campaign management and optimization.
• Proficient in managing programmatic campaigns, with hands-on experience utilizing all major MMPs. Proven track record of troubleshooting and resolving tracking issues.
• Collaborated closely with the tech team to implement new developments and thoroughly test them on our in-house platform, ensuring seamless integration and optimal performance.
• Additionally, I liaised with account managers to strategize and execute campaigns efficiently, effectively utilizing allocated budgets.
• Managed programmatic campaigns resulting in a P/L revenue of approximately $350k, managed programmatic campaigns on the in-house DSP, and provided an overview of other platforms such as DV360, Kayzen, etc.
• Collaborated with multiple SSPs to optimize traffic delivery, and actively participated in the onboarding process for one or two additional SSPs, enhancing campaign reach and effectiveness.
• Navigate potential roadblocks by leveraging extensive experience to match the right inventory with the appropriate campaign objectives.

Managed the production process for imitation jewelry, overseeing all aspects of production, quality control, and delivery. Successfully coordinated production schedules to meet tight deadlines and ensure on-time delivery to clients. Collaborated with cross-functional teams, including designers and quality assurance, to maintain product quality standards.
Developed and maintained strong client relationships, ensuring that their jewelry orders were fulfilled to their satisfaction. Resolved production-related issues promptly and effectively.