Aniket Tayade
Summary
Dynamic Manager with over 8 years of experience in media solutions, influencer marketing, and social media strategy. Skilled in executing impactful campaigns, managing key accounts, and building strong relationships with Celebs,influencers and agencies. Experienced in team leadership, marketing strategy, and data-driven decision-making. Collaborative and innovative, committed to delivering results and driving business growth in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Manager, Media Solutions
WWM Studios
04.2024 - Current
- Company Overview: WWM Studios Previously- Times Group
- On boarded talents A-Lister Celeb/Athlete like Saina Nehwal & Virat Kohli for Johnnie Walker upcoming IP
- Executed successful campaigns for new clients like Mercedes, Skoda India, Aditya Birla Finance, Mastercard and many more
- Successfully executed Skoda Kylaq (new model) Launch with one CAT A influencer and the campaign followed with other micro-macro activations
- Got onboard multiple celebs for sponsor campaigns for Filmfare
- Accomplished multiple tasks within established timeframes.
Deputy Manager, Media Solutions
WWM Digital
09.2022 - 04.2024
- Company Overview: Times Group Previously OMS Digital (Times of India)
- Led a team of two, managing and executing campaigns for major brands like Coca-Cola (TCCC) and Samsung.
- Spearheaded artist facilitation for TVS NTORQ REVVV Music Video IP featuring Neeraj Madhav, Brodha V, Mzee Bella & Sannidhya Bhuyan.
- Retained micro clients like Boult, Bhima Jewellers, and BoAt with monthly campaigns.
- Facilitated celebrity activations for Women's Premier League (PAN India).
- Closed a brand ambassador deal for Herby Angel with Shriya Saran.
- Executed campaigns for brands including Budweiser, LG, Vivo, Mastercard, and Cadbury.
- Managed Paytm Games' big-ticket campaign with top content creators.
- Built strong relationships with artist, celebrity, and content creator agencies.
- Secured preferential costs and onboarded an international artist for a time-sensitive campaign.
- Times Group was Previously OMS Digital (Times of India)
Campaign Manager
Greenroomnow
03.2021 - 09.2022
- Serviced one of the Biggest Giant of India- Unilever & Successfully executed Influencer/Celeb Digital campaigns for its Major Brands- Closeup, Axe, Dove, Clinic Plus on Major Platforms like Instagram, Youtube and Facebook and many more prominent brands
- Onboarded and Collaborated with many big celebs and Influencers for promoting the brands via them.
- Was Namely responsible for Influencer Planning, Strategy and executions for Company's big client names- Such as Mindshare Fulcrum, Wavemaker-WPP
- Established a good rapport with Influencers and Celeb Agencies
- Was responsible to ensure smooth campaign executions with the Influencers and Celebs
- Developed a strong network with Celebs Directly
- First Point of Contact for the Influencers
- Negotiated Influencer contracts for all Influencer Collaborations, Worked with legal team for negotiating terms with external agencies
- Created and Documented Campaign Reports basis the Influencer Insights and presented it to the brand along with keypoints
Influencer Specialist
GETSETPOST
04.2020 - 01.2021
- Company Overview: Wisdmlab's Subsidiary
- Catered the Influencer needs of the brands by shortlisting for them, Negotiating and converting the Influencer for the brand
- Identified trends and developments in the industry
- Timely Maintained & Updated an Influencer directory of 4000+ Influencers of Nano, Micro, Macro, and Celeb Categories
- Managed various end to end campaign executions, Assisted my seniors in fulfilling the need of the brands
- Conversed and Maintained good relations with all the Influencers
- Wisdmlab's Subsidiary
Social Media Marketing Executive
Wisdmlabs
04.2019 - 04.2020
- Worked as Consultant for Reliance Jio
- Was a part of Influencer Marketing & ORM team of Reliance Jio
- Managed Influencers by maintaining a good work relationship with them, Helped them to create Jio related content on various platforms
- Worked on Influencer on-boarding, Sentiment management, Creating monthly reports and assisting weekly reports
- Was responsible to Analyze sentiments for Ambani family over major platforms and take appropriate measures to correct the necessary Information
SEO ANALYST
GROWISTO
10.2018 - 02.2019
- Built a database of Bloggers and Influencers for blogger outreach.
- Co-ordinated and conversed with them regarding the same.
- Competitor analysis through social media handles. Keyword research.
- Leveraged guest posting by making partners of high quality websites.
Social Media Strategist
Private Cafe
02.2017 - 10.2017
- Managed a comprehensive range of multimedia communication channels and conducted research on emerging social trends to enhance the café's online presence.
- Developed and executed contests and strategic initiatives across various social media platforms, resulting in increased sales and boosted overall café revenue
Brand manager
Intern Theory
05.2017 - 06.2017
- Was Responsible for Brand Activation in nearby colleges
- Acted as College Ambassador for Intern Theory, Helped Students securing Internships
Education
Bachelors of Mass Media - Advertising
Smt Chandibai Himatmal Mansukhani College, University of Mumbai
05.2018
HSC - Science
New English Junior College
07.2013
Skills
- Account Management
- Marketing Strategy
- Leadership Skills
- Ability to Work in a Team
- Ability to Work Under Pressure
- Ability to Multitask
- Communication Skills
- Project management
- Contract management
- Negotiation
- Trend analysis
- Decision-making
- Partnership development
Languages
English
Marathi
Hindi
Extra-Curricular Activities
Contingent leader, Blitzkrieg, Represented the mass media department of C.H.M College at K.C College Intercollegiate Event Blitzkrieg, 10/01/17
Hobbies and Interests
- Playing Games
- Cricket
- Music & Binge watching
Personal Information
- Date of Birth: 10/09/95
- Nationality: Indian
- Place of Birth: Ulhasnagar
Timeline
Manager, Media Solutions
WWM Studios
04.2024 - Current
Deputy Manager, Media Solutions
WWM Digital
09.2022 - 04.2024
Campaign Manager
Greenroomnow
03.2021 - 09.2022
Influencer Specialist
GETSETPOST
04.2020 - 01.2021
Social Media Marketing Executive
Wisdmlabs
04.2019 - 04.2020
SEO ANALYST
GROWISTO
10.2018 - 02.2019
Brand manager
Intern Theory
05.2017 - 06.2017
Social Media Strategist
Private Cafe
02.2017 - 10.2017
HSC - Science
New English Junior College
Bachelors of Mass Media - Advertising
Smt Chandibai Himatmal Mansukhani College, University of Mumbai
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