Aniket Thakur

Versatile Senior Manager specializing in sales & partnerships and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.

EOI for Out-of-Home Advertising Eyes on Impression is the new way to calculate your traffic. Advertising companies are changing the way they are calculating the cost of their billboards. The companies are changing from just the number of cars and traffic to the types of people who are in the area. The advertising and marketing companies are now charging based on the demand and the EOI calculations. EOI is the way of the future in calculating the people being reached in outdoor advertising. We used to decide where to place our billboards for the client by the in-house traffic analyzer tool developed using Machine learning which tracks the traffic movements from the surveyor’s mobile application, deciding what location had the best traffic and drive-bys. Once this is decided you do a calculation on how many people in the area, you are hoping to put the billboard up, are attracted to the billboard, and decide if this location is worth the money using statistical modelling. 

Public Bicycle Sharing Viability Report on Mumbai South The study is based on primary data collection from the general public based on their understanding of inter-city commutes and ways to improve last-mile connectivity. The study was conducted between July and August 2017 and it has shown a positive incline toward inter-personal transportation and 91% of the respondents agree that this infrastructure should be implemented in Mumbai. The samples were collected from five locations South Mumbai Fort, Church Gate, Marine Lines, Colaba, and CST.