ANIKET ARVIND BHUTE

Led digital communications to drive reach and positive public sentiment

KPIs:

• Led digital media planning and innovation-led campaigns to drive brand awareness.
• Managed social listening, sentiment analysis, influencer marketing, and real-time communication.
• Oversaw multilingual websites, SEO, analytics, and content publishing across 33+ social handles.
• Supported AI-driven citizen engagement initiatives.

Outcome:

• Delivered 5% QoQ digital reach growth and 100%+ social follower increase.
• Increased monthly on-ground surveys from 3,000 to 8,000.
• Sustained positive public sentiment through data-led communication.
• Co-launched 'Dharavi Didi', an AI-powered avatar on WhatsApp and voice platforms.

Managing Digital Campaigns for HI, Soaps, Deos and LD Category

KPIs:

• Planned and executed monthly digital media budgets of ₹6–7 Cr across YouTube, OTT, Gaming, and News platforms.
• Deployed and optimized CTV & mobile video campaigns via DV360 and Google Ads using advanced audience targeting (Custom Intent, NCCS, TF/NTF).
• Built reach-forward and budget-forward media plans to maximize TV + Print + Digital effective reach.
• Measured brand impact through Brand Lift Studies (BLS), GSOS, and search trend analysis.
• Led influencer marketing, ORM, social media management, SEO, and on-ground activations.

Outcome:

• Achieved >20% improvement in CPM and CPR efficiency without compromising reach.
• Delivered eCPRs below marginal cost benchmarks across brands.

Full-funnel acquisition and retention for a global EdTech platform

KPIs:

• Managed ₹25 Cr annual media budget across Google Ads, DV360, Meta, and programmatic platforms, leading a team of 6 and agency partners.
• Drove domestic and international growth via full-funnel acquisition campaigns (Video, Display, Search).
• Designed retention strategies to improve LTV, and contributed to product feature enhancements.
• Oversaw social media, festive campaigns, PR, ORM, and SEO.

Outcome:

• Increased monthly new user acquisition by 35% within budget.
• Improved ROAS by 33% across platforms.

Performance and brand marketing to scale high-quality lead generation and ROI

KPIs:

• Handled ₹20 Cr annual media spend across Google, Meta, LinkedIn, and premium publisher partnerships.
• Led lead generation, CRM nurturing, and re-targeting via email and WhatsApp marketing.
• Executed print, BTL, and product sampling campaigns for HUL, P&G, and L’Oréal.

Outcome:

• Improved lead generation output by 45% with enhanced lead quality.
• Delivered consistent ROI >2 through sustained lead nurturing and acquisition.

Acquisition and retention strategies to rapidly scale an EdTech app

KPIs:

• Managed ₹18 Cr annual digital budget across Google, Meta, Quora, InMobi with internal and external teams.
• Built end-to-end full-funnel strategies spanning awareness to conversion and app installs.
• Streamlined creative agency operations and supported field sales execution.
• Developed retention strategies to reduce churn.

Outcome:

• Achieved 100% growth in app downloads within the first quarter.
• Enabled high-volume institutional app onboarding.

Drove growth across underperforming large-format stores.

KPIs:

• Doing primary and secondary research on the store’s existing state. Gather data and derive insights for actionables.
• Led turnaround initiative for 60 underperforming retail stores through data-driven primary and secondary research.
• Designed and executed sustainable relaunch strategies within ₹15 lakh CAPEX/OPEX per store.
• Ensured post-relaunch sales growth for consecutive quarters.

Outcome:

• Successfully transformed 35 stores from negative to positive LTL growth.
• Delivered >50% increase in footfall, NOB, and AOV.