Summary
Overview
Work History
Education
Skills
Software
Certification
Interests
Timeline
Generic
Anil Gangaji

Anil Gangaji

Senior Campaign Automation Specialist
Kasheli, Thane

Summary

  • 6+ Years of experience in Email Marketing, Automation Strategy, and Campaign Management/CRM Tools.
  • Excellent reputation for resolving problems and improving Client satisfaction.
  • Ready to learn so happily attend the digital marketing seminars as always eager to learn and implement new features and functionality to improve the engagement on automation platforms.
  • Expertise of working on Infusionsoft (Keap), Zapier, Dengro, Mail-chimp, Hub-spot for and trying to explore the globally used CRM i.e Salesforce and Marketo.
  • Enhancing the knowledge to learn and explore new functionality in digital space and helping the team members to learn the same which will be helpful in the long run.
  • Contributing to the anti-spam community by attending conferences and joining committees so that can educate the clients on email marketing best practices.
  • Stay up-to-date with current technologies and trends in social media, design tools and applications.
  • Enthusiastic [Campaign Analyst] eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of tasks/goals and training in CRM tools. Motivated to learn, grow and excel in Marketing Automation and Digital Marketing.
  • Dedicated Automation professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification
3
3
Languages

Work History

Senior Campaign Automation Specialist

Tata Consultancy Services
Thane
06.2019 - Current

Job Profile :-

  • Experience of handling a team of 12-15 people and managing the work culture.
  • Training and creating the strategies for improving the business quality
  • Sharing ideas and creating projects based on the current clients requirements for increasing the profits with overall revenue and lowering the expenses.

Roles and Responsibilities:-

  • Investigate and customer requirements and complete the analysis to track the root cause for reach out strategy.
  • Increased Client satisfaction by resolving issues.
  • Build Email Marketing campaigns as per business/client requirement and automating the campaigns by setting triggers for execution
  • Sending email broadcast to the clients customers and tracking the data such Clicks and subscriptions
  • Creating new strategies to get better click and open rates.
  • Tracking Email Deliver-ability, Managing email delivery reports and alerts, including bounce logs.
  • Troubleshooting and collaborating to find solutions to deliver-ability issues as they arise.
  • Maintaining relationships with ISP and other email providers and Stay up-to-date with current technologies and trends in social media, design tools and applications.
  • Setting up Browser Push Notification, App Push Notifications in WordPress for marketing automation solutions.
  • Good knowledge of E-Commerce functionality, Sales Pipeline, Email Broadcast, Merchant Account Gateway and Other Third Party Plugins.
  • Integrating applications with API Keys or through Zapier
  • CRM Software's knowledge (Salesforce and JIRA(raise escalation tickets and followup)).

Additional Knowledge :-

  • Basic knowledge of Instagram/Facebook adds, Google Ads
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions

CRM Specialist - Advance Tech Support

Equinox Lifecycle Marketing Pvt Ltd
Navi Mumbai
06.2016 - 05.2019

Roles and Responsibilities :-

  • Handling CRM questions from customer all round the globe.
  • Well verse with designing campaign, setting up opportunities, referral partner and Ecommerce in Infusionsoft CRM.
  • Working as Advance Support to resolve questions from Tier 1.
  • Support and train Tier 1 agents.
  • Handle technical escalations from customers.
  • Work hand in hand with training team to design training modules as per new updates.
  • Work Hand in hand with Onshore Advance support team to gather information about new updates and releases.
  • Research and investigate new changes and find bugs in application and report those to development team.
  • Working with management to find process gaps and requirements.

IT Consultant

Sutherland Global Services
Navi Mumbai
09.2013 - 06.2016

Roles and Responsibilities :-

  • Multi-Channel Technical Support Services Program design, launch, and project management
  • Multi-channel support (phone, email, chat, portal/web, remote assist)
  • Service span: PC's/laptops/servers/routers/devices, etc.- L1 to L3 troubleshooting / resolution
  • Services sales and payment acceptance/processing
  • Complete technology infrastructure (IVR, CRM, KB, chat engine, remote assist tools, support
  • Automation toolkit, client micro-site, testing/ simulations lab, etc.)
  • Marketing support and campaign management, reporting and analytics
  • Service pricing options: Per incident, per minute, subscription, revenue share.
  • Experience in Handling team of 20-30 agents and was responsible for their quality monitoring.
  • Provide them with feedbacks for chats and calls. Help them with achieving their KPI’s.
  • Helping with AHT, Attrition and Reporting to team lead and Managers.

Education

Bachelor of Science - Information Technology

Shankar Narayan College of Professional Studies
Mira-Bhayandar
04.2010 - 05.2013

High School Diploma -

Matruchhaya College of Commerce And Science
Dahisar
06.2008 - 03.2010

Skills

    Direct email campaigns

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Software

Infusionsoft(Keap)

Salesforce

Marketo

Microsoft Office

Certification

Completed Internal, Putting ITIL® into Practice: DevOps for ITIL® Practitioners_LinkedIn

Interests

Passionate about Anchoring, Hosting Shows and Interacting with the audience

Learning Tips to Improve Personality and Communication Skills

Learning about Stock Market and Investing

Conducting sessions to explain the importance of Investing, Personality Development, Communication Skills

Watching movies/web series based on Business Ideas and Stock Market

Timeline

Completed Internal, Putting ITIL® into Practice: DevOps for ITIL® Practitioners_LinkedIn

03-2022

Senior Campaign Automation Specialist

Tata Consultancy Services
06.2019 - Current

CRM Specialist - Advance Tech Support

Equinox Lifecycle Marketing Pvt Ltd
06.2016 - 05.2019

IT Consultant

Sutherland Global Services
09.2013 - 06.2016

Bachelor of Science - Information Technology

Shankar Narayan College of Professional Studies
04.2010 - 05.2013

High School Diploma -

Matruchhaya College of Commerce And Science
06.2008 - 03.2010
Anil GangajiSenior Campaign Automation Specialist