Anil Kumar Singh
Work Preference
Summary
Over 24+ years of experience in the online industry. Experienced SEO consultant specializing in technical SEO, content optimization, and digital growth strategies for news publishers, startups, e-commerce brands, and enterprises. With deep expertise in Google algorithms, structured data, Core Web Vitals, AIO, Google Discover and link-building, An SEO consultant with experience in news and digital agencies plays a crucial role in enhancing online visibility and driving traffic to websites. A boutique SEO consultant specializing in tailored SEO strategies for brands, startups, e-commerce businesses, and news publishers. With expertise in technical SEO, content optimization, and algorithm updates, I focus on enhancing organic visibility, traffic, and audience engagement. For news publishers, I emphasize Google News optimization, Core Web Vitals, structured data, and real-time SEO strategies to improve discoverability. For brands, I develop customized SEO roadmaps, content strategies, and link-building campaigns to drive sustainable digital growth. I had a hands-on and data-driven approach that ensured scalable and compliant solutions aligned with evolving search trends. I offer services such as site audits, keyword research, technical optimization, content strategy, and link building. My deep understanding of Google algorithms and local/global search trends allows me to deliver effective SEO strategies for businesses of all sizes. I craft data-driven SEO roadmaps to enhance organic visibility, traffic, and engagement. Passionate about staying ahead of industry trends and sharing insights through blogs, webinars, and conferences. Previously served as the Head of SEO & Organic Growth at HT Media, where I leads initiatives to enhance organic traffic and search visibility. I held significant positions such as National SEO Director at Ogilvy & GroupM, where I was responsible for SEO operations and business across India. I worked with Interactive Avenues as the India Head of SEO, Digital Arm of IPG Mediabrands. I had built an SEO team & business from scratch and stabilized IA into a leader in SEO for the Indian market. I helped Interactive Avenues SEO Business reach scale in less than 3 years. I have also worked in a variety of industries, including the mobile sector, finance, e-commerce, real estate, technology, and health industries. I worked for Indian and global companies. Throughout his career, I have collaborated with over 100 brands, including prominent names like HT, Outlook India, Upstox, ICICI Group, HSBC, Airtel, Cleartrip, GE, SBI, Dish TV, Genpact, Vistara, Dabur, HUL, IBM, Mphasis, H&R Block, Nestlé, BMW, Vodafone, and Koovs. My journey began as a web programmer, transitioning into SEO as I recognized the evolving digital landscape in 2000. I am also a speaker, mentor, and guest author, sharing my extensive knowledge at various industry platforms. Experience managing technical SEO for enterprise websites (50M+ indexed pages) and managing directly and also collaborating with product teams to execute ambitious SEO roadmaps. Experience building and leading a world-class SEO team and managing key cross-functional stakeholders. Strategic, innovative, and analytical thinker that can produce a distinctive SEO strategy. Successfully executed an SEO program on a large scale while maintaining high-quality content with integrity. Lead, coach, and mentor the SEO department, ensuring the team has a vision and clear objectives.
Overview
26
26
years of professional experience
1
1
Certification
Work History
SEO Consultant
SEO Consultant
08.2023 - Current
- An accomplished SEO consultant with extensive experience in both news and digital agency environments, specializing in optimizing websites to improve search engine rankings and drive organic traffic.
- Proven track record of developing and implementing effective SEO strategies tailored to meet the unique challenges faced by news publishers and digital content platforms.
- Successfully managed SEO projects for various clients, utilising data-driven insights to improve website visibility and engagement metrics.
- Worked closely with editorial teams to implement SEO best practices in content creation, ensuring timely news articles are optimised for search engines while maintaining journalistic integrity.
- Provide custom SEO audits, keyword research, and technical optimization for businesses.
- Develop SEO strategies for news publishers, startups, and e-commerce brands to improve rankings and organic traffic.
- Optimize websites for Google News, Core Web Vitals, and structured data to enhance search discoverability.
- Implement link-building campaigns and content strategies for long-term digital growth.
- Stay ahead of Google algorithm updates and industry trends, sharing insights via blogs, webinars, and conferences.
Head-SEO & Organic Growth
HT Digital Streams
10.2021 - 08.2023
- Driving 200 MN Monthly Organic traffic.
- Overseeing SEO content strategy across all HT Group assets, as well as collaborating with editors on editorial strategy.
- Identify market opportunities to increase organic search traffic, then develop ways to capitalise on those prospects.
- Build, mentor, and retain a world-class SEO team, with a focus expanding talent on both the technical and content sides of SEO.
- Grow HT's organic subscription volume through the execution of technical improvements and expansion of content strategies.
- Build a holistic plan and roadmap for long-term success.
- Build and execute a technical roadmap for SEO, working alongside Product and Growth leaders to resource and prioritize effectively.
- Collaboration with Marketing Analytics to enhance our multi-touch attribution model to better credit SEO where applicable.
- Work cross-functionally with HT Engineering, Marketing, Product, and PR leads to ensure SEO best practices across the company.
- Working closely with editorial and product teams to ensure articles and other content will appear in Google for relevant search terms.
- Reporting on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns.
- Train journalists, producers, and editors in basic SEO techniques.
- Develop a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.
- Help train subscription site newsrooms on SEO best practices.
- Brainstorm SEO-friendly topics and keywords for the local newsrooms.
- Audit articles and programs and support local teams during major breaking news situations.
- Collaborating with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI's and digital subscriptions.
- HT Media oversees all SEO efforts for the HT Group's asset portfolio (hindustantimes.com, livemint.com, livehindustan.com, and more).
National SEO Director
Neo@Ogilvy
12.2013 - 10.2021
- Responsible for the development and innovation of Ogilvy's SEO, Content, and conversion optimisation products.
- Accountable for the agency's SEO and content vision and managing and growing the product by overseeing Ogilvy's SEO Leads, supporting the Client Services team, and playing an active role in new business opportunities.
- Establishing Ogilvy's SEO and Content vision as it relates to performance.
- Oversee clients' SEO marketing strategies and provide actionable channel insights to drive long-term results for brands.
- Manage and communicate SEO as a business strategy with measurable goals.
- Help clients establish organic search KPIs that matter to their unique business goals and provide actionable reports to help them achieve these goals.
- Providing strategic and technical expertise during client meetings and presentations for new and existing businesses.
- Managing regional leads to ensure consistency of the Ogilvy SEO and Content offering across all offices.
- Clients: Dabur, Spencers, Curo Carte, Mphasis, TI Cycles (Murugappa Group company), Fortune Foods (Adani Wilmar), Cloud9, Quest Global, IBM, Dove, HR Block, Federal Bank, Allianz, Koovs, 1to1 Help, Bandhan Bank.
Director Search Marketing
Interactive Avenues
04.2011 - 11.2013
- Develop an understanding of client's business needs, industry drivers, and competitive dynamics at corporate and business unit levels.
- Conduct an analysis of search marketing solution options, developing and recommending a strategic approach that meets the client's business objectives and enables the client to compete effectively.
- Managing a team of highly motivated professionals in the field of search/digital marketing-setting key campaign objectives and executing them to deliver the expected outcomes.
- Conducts a review of competitor and comparator websites.
- Devise performance measurement frameworks.
- Develop and validate high-level implementation roadmaps.
- Provide effort estimates and identify assumptions for project tasks.
- Organize and direct long-term and short-term strategic search marketing efforts.
- Convert client-articulated needs into actionable strategies.
- Develop a strong understanding of the client's products, competition, industry, marketing goals, and objectives.
- Digital Arm of IPG Mediabrands.
Associate Director - Natural Search (SEO, Social Media, ORM)
Interactive Avenues
04.2008 - 03.2010
- Developed the approach and process for SEO services, including resources and team structure, core processes, and best practices scalable across the region with the Media and Marketing team.
- Responsible for driving SEO and social media work for clients, including strategy development, tactical expertise and execution, and measurement of natural search (SEO, SMO, ORM) programs.
- Identify and define SEO opportunities for all clients as they align with their digital marketing goals and strategies.
- Understand how SEO fits into holistic marketing plans and goals, and build sound business strategies for clients around SEO.
- Accountable for the quality of all SEO plans/strategies/services delivered to clients as well as client satisfaction.
- Establish SEO practice as a key driver of revenue and margin growth.
- Contribute to new business development by representing SEO strategies and services.
- Clients: ICICI BANK GROUP (BANK, INSURANCE, MUTUAL FUNDS, TRADING), HSBC, SBI CARD, INDIAINFOLINE, AIRTEL, AIRCEL, HT (MINT), OUTLOOK TRAVELLER, MAGIC BRICKS, CLEARTRIP, TRAVEL GURU, HOLIDAYIQ, THE MOBILE STORE, BOOKMYSHOW, FUTUREBAZAAR, NIIT, TRAVELOCITY INDIA.
Senior Manager Search (SEO)
Interactive Avenues
04.2007 - 03.2008
- Supervised a team to deliver effective and measurable SEO and Social Media campaigns.
- Creating an SEO strategy to increase organic traffic and rankings.
- Leading the development of best practices for on-page and off-page Search Engine Optimization techniques.
- Collaborated closely with Account Management, Creative, Media, Production, and Analytics to build a world-class SEO discipline.
- Guide clients and internal partners in the design of effective SEO programs that meet the client's strategic business objectives.
- Build and maintain a strong knowledge of SEO solutions and SEO technologies, and educate and inform clients of new offerings or opportunities.
Manager - Search (SEO)
Interactive Avenues
07.2006 - 03.2007
- Manage SEO team by proactively identifying opportunities that increase traffic and revenue through SEO.
- Establish and maintain project management processes to manage multiple SEO projects at one time.
- Deliver on weekly and monthly targets based on business KPIs.
- Manage all direct communications with clients, including campaign expectations, setup and execution, & deliverables and reporting.
- Assist in presentations and business development efforts with strategic thinking, research and analysis.
Sr. Search Engine Optimizer (SEO)
Integrated System Management Inc.
06.2005 - 07.2006
- Translate clients' business goals into successful search engine optimization (SEO) strategies.
- Perform technical site analysis, competitive/keyword research, and link analysis.
- Optimize various site elements, including site structure, link popularity, and copywriting.
- Develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts.
Sr. Search Engine Optimizer (SEO)
TCMS Inc.
06.2003 - 06.2005
- Manage organic optimization projects from strategy through implementation with no hand-holding.
- Analyse customer websites and provide well-defined technical and marketing-focused strategies for search engine improvement.
- Leverage skills in search engine writing to improve the effectiveness of site content.
Search Engine Optimizer (SEO)
Mellcon Engineers Pvt. Ltd
06.2002 - 05.2003
- Analyze website architecture, link structure, content, and document optimization recommendations.
- Develop improvements to new and existing sites that result in top page natural search listings.
Web Programmer
Siliconuniv.com
02.2000 - 06.2002
- Worked as a web programmer responsible for developing websites and CMS using HTML, JAVA, ASP, AJAX, & PHP for clients' projects.
- Development and management of websites for key client accounts.
Education
M.Sc - Computer
Maharshi Dayanand University
01.2001
Skills
- SEM
- SEO
- Web Analytics
- Google Analytics
- Digital Marketing
- Online Advertising
- Online Marketing
- SMO
- Social Media Marketing
- Organic Search
Websites
Certification
- Google Analytics Certified Professional, Google, 2021-06-01, 2022-06-01, 82818323
- Campaign Manager Certification, Google, 2019-05-01, 2020-05-01, 31819971
- Google Ads Display Certification, Google, 2019-04-01, 2020-04-01, 30361896
- Google Ads Mobile Certification, Google, 2019-05-01, 2020-05-01, 31826657
- Google Ads Video Certification, Google, 2019-05-01, 2020-05-01, 32001511
- Google Ads Fundamentals, Google, 2019-03-01, 2020-03-01, 27342417
- Amazon Search advertising, Amazon, 2019-10-01, 2020-10-01, 186500
- Display & Video 360 Certification, Google, 2019-10-01, 2020-10-01, 39381966
- Google Ads Search Certification, Google, 2021-04-01, 2022-04-01, 77892211
- Search Ads 360, Google, 2019-10-01, 2020-10-01, 38387772
- Shopping ads Certification, Google, 2021-04-01, 2022-04-01, 77894035
Core Expertise
- SEO Strategy & Consulting - Custom SEO roadmaps for sustainable digital growth.
- Technical SEO: site audits, Core Web Vitals optimization, structured data, and indexing.
- News SEO - Google News optimization, real-time SEO strategies, and trending content optimization.
- Content Strategy - Keyword research, content optimization, and editorial SEO best practices.
- Link Building - White-hat outreach and authority-building strategies.
- Performance Analytics - SEO audits, ranking analysis, and data-driven decision-making.
- E-commerce & Local SEO - Conversion-driven SEO strategies for brands and businesses.
Industry Focus Specialization
Expertise in real-time SEO, Google News, and breaking news optimization., Implement structured data, Core Web Vitals improvements, and indexation strategies., Work in fast-paced newsroom environments to enhance discoverability and search performance., Tailored SEO strategies for scaling startups and online businesses., Local SEO solutions to improve visibility in target markets., Data-driven keyword research and content strategy for better conversions.
Publications Speaking Engagements
- SEO Blogs & Articles - Published insights on SEO best practices.
- Workshops & Webinars - Conducted sessions on technical SEO and content strategy.
- Industry Conferences - Speaker at digital marketing and SEO events.
Personal Information
Title: Strategic SEO & Growth Advisor, Consultant, SEO Coach, and Product-Led SEO for News Publishers, Brands, Agencies, and Digital Products
Awards
- Best SEO - India Digital Media Awards, Exchange4Media & Jagran, 2015-06-01, Best SEO for website/universal search ranking. H&R Block-Increase in Organic traffic by 269%.
- Best SEO Category Award, Afaqs! At DIGITAL AGENCY AWARDS, 2015-08-01, SEARCH - SEO FOR WEBSITES / UNIVERSAL SEARCH RANKING.
Timeline
SEO Consultant
SEO Consultant
08.2023 - Current
Head-SEO & Organic Growth
HT Digital Streams
10.2021 - 08.2023
National SEO Director
Neo@Ogilvy
12.2013 - 10.2021
Director Search Marketing
Interactive Avenues
04.2011 - 11.2013
Associate Director - Natural Search (SEO, Social Media, ORM)
Interactive Avenues
04.2008 - 03.2010
Senior Manager Search (SEO)
Interactive Avenues
04.2007 - 03.2008
Manager - Search (SEO)
Interactive Avenues
07.2006 - 03.2007
Sr. Search Engine Optimizer (SEO)
Integrated System Management Inc.
06.2005 - 07.2006
Sr. Search Engine Optimizer (SEO)
TCMS Inc.
06.2003 - 06.2005
Search Engine Optimizer (SEO)
Mellcon Engineers Pvt. Ltd
06.2002 - 05.2003
Web Programmer
Siliconuniv.com
02.2000 - 06.2002
M.Sc - Computer
Maharshi Dayanand University